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Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

  • Informative
  • Persuasive 
  • Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

  • Team briefings presentation 
  • Annual stakeholder report 
  • Quarterly business reviews
  • Business portfolio presentation
  • Business plan presentation
  • Project presentation

Helpful templates from SlideModel:

  • Business plan PowerPoint template
  • Business review PowerPoint template
  • Project proposal PowerPoint template
  • Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

  • Pitch deck/investor presentations
  • Sales presentation  
  • Business case presentation 
  • Free business proposal presentation
  • Business proposal PowerPoint template
  • Pitch deck PowerPoint template
  • Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

  • Roadmap presentation
  • Project vision presentation 
  • After Action Review presentation 
  • Standard operating procedure (SOP) PowerPoint template 
  • Strategy map PowerPoint template 
  • After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

  • Introductory slide 
  • Agenda/purpose slide
  • Main information or Content slides
  • Key Takeaways slides
  • Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

  • Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
  • Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
  • Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

  • The topic of your presentation — a one-sentence overview is enough. 
  • Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
  • Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

business world presentation

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

  • Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
  • Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
  • Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

  • “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
  • “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand. With the help of the best QR code generator , you can create a QR code that’s secure and trackable.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

Business Presentation Example by WeWork

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights.  Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

business world presentation

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

business world presentation

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What It Takes to Give a Great Presentation

  • Carmine Gallo

business world presentation

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

business world presentation

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

A Guide to Every Type of Corporate Presentation (and The Templates to Create Them)

A Guide to Every Type of Corporate Presentation (and The Templates to Create Them)

What types of presentations might be delivered at a corporate level? The list is as endless as the possible business functions. Regardless of the variety of presentations that might be used in a corporate setting, they share the common purposes of informing, persuading and motivating an audience of both internal and external colleagues and customers. While some business presentations might be designed to achieve one of those three primary goals, other presentations might need to accomplish all three.

It’s practically impossible to master every possible type of corporate presentation, but you can hone your public speaking skills and gain a valuable understanding of an assortment of corporate presentation types. Not only will it make you more prepared when these presentations ultimately come your way, but you’ll be ready to pitch your own presentations when they most benefit your team.

Want to learn more about the various types of corporate presentations a modern professional might encounter? The following types of business presentations are sure to help teams communicate with clients and close more deals.

Elevator pitch

An elevator pitch is direct, to the point and lasts less than a minute. It’s the initial business pitch or personal pitch one might make if they found themselves with an executive in an elevator. The persuasive speech is designed to spark interest in a brand, product or person.

Every elevator pitch is unique, but professionals at any level of their career can get ideas by looking at some of Beautiful.ai’s famous PowerPoint makeovers and see how some of the world’s most successful companies pitched their startups. 

Sales pitch

A sales proposal or sales pitch presentation is used to demonstrate how a business, brand, product or service will positively influence a buyer, partner or investor. The impactful, straightforward message is important in the corporate environment because it’s frequently relied upon to close new deals.

The Beautiful.ai sales proposal template features all the necessary slides to showcase a company, brand or product, plus it provides all the basic placement and design elements for users to fill with customized content.

business world presentation

Investor pitch

An investor pitch deck or investor proposal presentation is used to introduce a product or brand and show how it solves a problem or opportunity in the market. It’s used in the corporate world to attract potential investors as well as partners.

Beautiful.ai’s investment proposal template helps professionals explain their projects and business ideas clearly and succinctly. It includes slides that introduce teams to potential investors and data visualizations to help users secure funding for their companies.

business world presentation

Product proposal presentation

A product proposal presentation helps professionals launch new products and sell big ideas. In fact, the product proposal is where most new ventures start, so it’s easy to understand their importance in the corporate business environment. An effective product proposal attracts buyers and investors by outlining key features, showcasing product visuals and reflecting value and profitability using market data.

The Beautiful.ai product proposal presentation template includes slides perfectly curated to present a product as a solution, emphasize its versatility and inspire excitement among potential clients.

business world presentation

Keynote presentation

At some point in most any professional’s career, they will have to deliver a keynote presentation, which focuses on a central theme and sets an overall tone for a meeting or event. Keynote presentations can be inspiring, informational, entertaining and motivational. While not delivered as commonly as a sales pitch, for example, the ability to design and communicate a keynote presentation is a valuable tool in any personal professional arsenal.

Beautiful.ai users don’t have to stress about designing the slide deck for their keynote presentations. Just modify one of our presentation templates, such as our master thesis presentation template or our research project template , and add your custom content to the preselected slides.

Webinar presentation

A webinar is an online seminar, workshop, lecture or presentation hosted via video conferencing software. Webinar presentations are used in the corporate world for launching new products and services, lead generation, inbound marketing, email marketing and brand building. Webinars are also more frequently used in the modern business world for internal remote presentations between management and employees.

Beautiful.ai features a customizable webinar recap template that features everything needed to successfully recap a lengthier webinar session, including webinar guidelines and a creative strategy exercise. It’s perfect for sharing additional resources with audiences, capturing emails for new prospects and promoting upcoming webinars and conferences.

business world presentation

Board meeting presentation

A board meeting presentation is just as its name suggests: a presentation or slide deck designed to provide information in a board meeting. A board meeting presentation might accomplish goals such as reporting company progress, refining goals and celebrating company wins.

Beautiful.ai’s board meeting presentation template is perfectly designed to help users communicate key company initiatives, share updates with the board and evaluate campaigns or goals. Just add your content and let artificial intelligence handle the rest.

business world presentation

Budget proposal

A budget proposal presentation is an essential tool in the corporate business environment as it helps professionals make their case for additional resources to management or executives. The presentation should explain the idea, identify obstacles and communicate why the desired budget is necessary for the project. 

Beautiful.ai’s customizable budget proposal template features slides perfectly curated to explain proposed budgets for a new project, fund new hires for a team and gain funding for a department.

business world presentation

Year-end review

Year-end review presentations are used in corporate business to reflect on what worked for a company and what didn’t over the prior year. It can help organizations find solutions to problems and implement strategies for future growth. A year-end review presentation is a vital tool for communicating important business data to investors, upper management and employees.

Beautiful.ai users don’t need to lose sleep about their upcoming year-end review presentations. Our year-end review template features slides to help summarize how a company performed over the past year, set goals for the future and outline a strategy to meet those future goals.

business world presentation

Business plan

Corporate professionals use business plan presentations to explain how a company will reach its goals and to show value to potential partners and investors. A business plan presentation is useful when launching a new product, when starting a new business and when updating investors on a company’s status.

You can remove some of the stress associated with designing a business plan presentation slide deck by relying on Beautiful.ai’s business plan presentation template . Don't worry about developing individual slides to suit each purpose of your project. Instead, just customize the template and let AI handle the fine details.

business world presentation

Performance review presentation

Performance reviews are a necessary part of business that help managers and employees align their expectations and set goals for future success. Unfortunately, performance reviews can also be a dreaded chore for managers and employees alike. A performance review presentation helps bring the reports to life and gives the data more meaning to those under review.

Of course, it’s unlikely that most managers have the availability to design a new presentation for every employee they review. Instead, they can save time and effort with Beautiful.ai’s customizable performance review presentation template . The slide deck template already includes all the necessary topics, users need only enter individual employee data and let AI handle the rest.

Project planning presentation

How does a project manager communicate the status and results of their various campaigns? A project planning presentation helps teams visualize projects and sell them to target audiences. A project planning presentation might be used to kick off a new project, detail specific project plans or even pitch and win new work.

Beautiful.ai’s project plan template takes just minutes to customize, and it includes all the core elements needed for a successful presentation, including project timelines, goals and budgets.

business world presentation

Training presentation

Training is an integral element of any corporate environment, and a training presentation is a great way to engage employees and new recruits while delivering an informative and organized message. A training presentation provides structure to a speech and boosts presenters’ confidence. It also allows the presenter to deliver their message more efficiently, leaving a lasting impression on the audience.

Need a powerful visual aid for your next corporate training session? Beautiful.ai’s training presentation template features slides chosen specifically to present information simply and logically while helping the presenter to stay focused on their speech while they motivate, inspire and inform their audience.

business world presentation

Competitive analysis report

How can you better understand your competitors in the corporate world to stand out against them? Companies use competitive analysis reports to identify and evaluate their competitors, as well as to analyze factors such as competitors’ reach, products or services, areas of operation and online presence. By understanding competitors’ strengths and weaknesses, professionals can create strategies to help them lead the market.

Beautiful.ai users can customize our competitive analysis report template to more easily analyze their target market, compare products and services against competitors and create strategies to build a stronger market share.

business world presentation

Marketing campaign plan

Corporate teams use marketing campaign plans to identify relevant, integrated marketing activities that will help them reach campaign objectives and influence customers. A marketing campaign can be a complicated project, but a marketing campaign plan presentation can help keep everything organized. With a marketing campaign plan presentation, professionals can break down their campaigns from beginning to end, including details about their target audience and goals, social media and email marketing plans, performance metrics and more.

With Beautiful.ai’s marketing campaign plan template , users easily can keep all their marketing strategy participants on the same page, bring their stakeholders up to speed and present campaign ideas to executives.

business world presentation

Employee onboarding presentation

How do you bring new employees up to speed as efficiently and effectively as possible? One tool many corporate recruiters rely upon is an onboarding presentation. Through onboarding, new employees are integrated with a company and its culture while they receive the tools and information needed to be productive team members. With onboarding presentations, professionals can introduce new hires to a company in a smooth and consistent process.

Beautiful.ai’s new hire onboarding template helps users keep everything organized for new employees. The template lets designers create roadmaps for one month to six months to ensure new hires are on the right path.

business world presentation

Didn't see what you were looking for? Check out our entire library of pre-built presentation templates here and customize it to make it your own.

Samantha Pratt Lile

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Ideas and insights from Harvard Business Publishing Corporate Learning

Learning and development professionals walking and talking

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

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When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

Lucy Alexander

Updated: May 02, 2022

Published: September 11, 2019

There’s a reason many people despise public speaking. Defining your presentation style , putting together engaging slides, getting your point across clearly, handling unexpected questions, and squeezing a laugh out of the audience is a lot to consider.


Still, nearly all of us have to give business presentations every so often — especially salespeople . And the most daunting part of preparing for any presentation is that there’s always room to improve. 

Even the most seasoned speakers headlining at conferences or reps who top the leaderboard every month can improve their storytelling, deliver their message more clearly, and perfect their physicality. And so can you.

There are an infinite number of presentation tips out there, so we’ve distilled the vast pool of tips down to what will make the biggest impact on your presentation — and we’ve left you with actionable takeaways you can apply to your presentations today.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

How to Make a Business Presentation

1. make a plan.

Things won’t go according to plan if you don’t even have a plan in the first place. Before building your slide deck , create an outline that includes the main points and pieces of evidence you want to get across.

This outline will act as your anchor while you build a slide deck and give your presentation, pointing you toward the key arguments you know you need to touch on.

I like to start with the bare bones: introductory remarks , the three points I hope my audience remembers from my talk, and concluding remarks. Then, I add sub-points to each of those three points that comprise the meat of my presentation.

These bullet points become helpful later, too, when I’m putting together my slides. They show me how much material I have on each takeaway, which allows me to split my content into the appropriate number of slides.

A well-delivered, memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your outline.

Even a couple of quick bullet points on exactly what you plan to cover in each will help you set an engaging, confident tone at the start and wrap up in a way that helps your material stick in your audience’s mind.

business world presentation

10 Free PowerPoint Templates

Download ten free PowerPoint templates for a better presentation.

  • Creative templates.
  • Data-driven templates.
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You're all set!

Click this link to access this resource at any time.

2. Choose a slide deck

Select a slide deck that matches the tone of your presentation. There are three primary factors that can influence your deck style:

  • The formality of your workplace . A good litmus test is your company’s dress code. For example, if you wear business formal attire to work, stick with a slide deck with neutral colors like navy, white, grey, and black, and keep your fonts sharp. If your workplace is more casual or prizes creativity over ceremony, consider a more colorful deck, but keep it to two to three complementary colors to avoid creating slides that are too busy.If you’re looking for a slide deck that’s creative but not overwhelming, consider something like this ( you can download this slide deck template for free here ):

presentation slide deck best practices

  • The content you’re presenting. Serious research and financial data, for example, are suited for more professional decks. Informal recaps, brainstorms, and planning sessions may give you more bandwidth to use brighter colors.Here’s an example of a slide that would be well-suited for data:

template for a business slide deck

Download the Slide Deck Template for Free

  • Your personal brand . If you’re known at work for your sense of humor or your GIF reaction time on Slack, you’ll be able to get away with a more friendly font and colorful template. If you lean into professionalism and want to express rigor in your analysis or ideas, select a deck with few distractions — keep the colors neutral.

We had our designers here put together a set of free business presentation templates that you can start using today. 

3. Lead with a story and a laugh

One of the reasons it’s so easy to get wrapped up in TED Talks for hours on end is that nearly every presenter begins with a compelling story.

Whether it’s the harrowing tale of a near-death experience or a heartwarming recap of the speaker’s daughter’s first day of preschool, a great story engages the audience’s attention. It should also allow the speaker to build a personal connection with listeners and serve as a memorable cornerstone of the presentation.

When possible, begin your presentations with a story. The key, once you’ve shared your story, is to succinctly tie its main point back to the focus of your presentation.  

Don’t feel you must tell a story that’s groundbreaking or unique — in fact, relatable stories will be most effective at breaking through to your audience.

For example, a marketing director at HubSpot recently began a presentation about her team’s redesign project by sharing a personal anecdote about her struggles clearing weeds in her garden.

Finally, add humor where it feels natural. Getting a laugh out of your audience within the first minute will put them at ease and set a positive tone for the information they’re about to take in. 

4. Add verbal signposts

One of the best pieces of presentation advice I’ve ever gotten came from a college professor who believed our brains needed what he called “signposts”: verbal cues that could stick in an audience’s mind even as the details slipped away. 

He challenged us to distill our presentations down to three key takeaways and come up with one-to-three-word phrases that represented each point. Then, we were to reference those three cues or signposts in our introduction — just before diving into their details — and once again at the end.

If there were slides involved, he also had us select a simple image for each signpost that would be repeated throughout the deck.

Here’s an example: if you were giving a presentation pitching a website redesign, you might talk about all of the benefits a redesign would bring. Your website would be more visually consistent with your brand, the user experience would vastly improve, and you’d improve loading time to boost your search rankings.   

The signposts for this presentation might be: 

  • Brand Consistency
  • Improved UX

Even if the audience forgot the mechanics of how each of these areas would improve with the redesign, they would walk away with three easy-to-remember phrases that summarized the value of your proposed project.

Since taking that professor’s class, I’ve watched and created presentations completely differently. I always look for a speaker’s signposts and incorporate my own into every presentation I build. Signposts help me retain more material and communicate my points more directly.

5. Rely on images and charts rather than text and tables

Humans process images faster than text. And, as a speaker, it’s a disconcerting experience to see your audience squinting their eyes as they try to make out a hundred tiny words or numbers on your slides, scribbling down as much information as they can before you skip to the next section.  

To avoid this issue, rely on images whenever possible. Keep the attention on you, the expert, by selecting an image or two to drive home your point. Don’t try to squeeze all of your information on a single slide.

6. Incorporate audience interaction

We all dread sitting through boring presentations. And no matter how experienced a speaker you are, there’s inevitably going to be a low-energy point of your talk during your first dry run.  

To keep the energy up, add in a quick moment of audience interaction. There are many different ways to re-engage listeners with participation:  

  • Quiz them and have them raise their hands to vote on options.
  • Ask a question.
  • Have them turn to a neighbor and share one reaction to what they just heard.
  • Have people stand up momentarily if they agree with a given statement.

Movement will engage attention in a new way and refresh the energy of the room, carrying you through to the end of the presentation.

7. Hold a couple of non-essential data points until the Q&A at the end

You will always want to use adequate data to make a business case and provide a meaningful, truthful presentation. However, it’s okay if you’re not able to fit every detail into your presentation. 

In fact, if you intend to hold a question and answer session at the end of the presentation , leaving a couple of interesting but non-essential data points out during the presentation can give you impressive material to work with during the Q&A.

Anticipate several questions you’re likely to get or have a colleague watch a practice run-through and come up with three questions for you. Then, choose a couple of pieces of evidence not included on the slides themselves and have them in your mental back pocket to support your answers. 

Data always speaks more loudly than statements that don’t have a specific piece of evidence behind them. Remember, you’re an expert on your presentation topic — and additional, specific points can only help you when it comes to demonstrating your expertise.

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11 Critical Types of Business Presentations (+ Templates)

Learn about the different types of business presentations with examples that drive results. Discover how to choose the right type of presentation for your use case.

business world presentation

Dominika Krukowska

8 minute read

Types of presentation

Short answer

What are the main types of business presentations?

There are 11 main types of business presentations:

  • Pitch deck presentations
  • Sales deck presentations
  • Product marketing presentations
  • White papers
  • Case studies
  • Report presentations
  • Education & academic presentations
  • Business proposal presentations
  • Sports sponsorship proposals
  • Business plan presentations

You need the right collateral for every aspect of your business in order to succeed.

In today's business world, delivering a compelling presentation isn't just a nice skill - it's a vital one. But if you're not familiar with all the types of presentations your business might need, it's like trying to build a house without all the necessary tools.

Some parts of your business might not get the support they need to stand strong. This can lead to unclear messages, disengaged audiences, and missed opportunities.

That's where this post comes in. Consider it your blueprint for building a solid presentation foundation. You'll learn about all the different types of business presentations, when to use them, and how to make them work wonders for you. In just a few minutes, you'll be ready to turn every presentation into a sturdy pillar for your business success.

Let’s get started!

What are the main business presentation types?

Business presentations come in various forms, each serving a unique purpose and fitting into a specific stage of the sales funnel.

There is a basic set of presentations that no business can flourish without. You should become familiar with these critical presentation types.

11 essential types of business presentations:

1. Pitch deck presentations

Pitch deck presentations are designed to showcase a product, startup, or idea to potential investors. They are typically used during fundraising rounds and are crucial for securing the necessary capital for your business.

Here’s an example of a pitch deck presentation:

Cannasoft - Investment pitch deck

Cannasoft - Investment pitch deck

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

If you want to learn more about pitch decks and how to create one, check out our guides:

What Is a Pitch Deck? A Beginner's Guide to Greatness

What to Include in a Pitch Deck (Slides 99% of Investors Want)

Create a Winning Pitch Deck Investors Love (Examples & Tips)

2. Sales deck presentations

Sales deck presentations are aimed at convincing prospects to buy your product or service. They highlight the unique selling points and benefits of your offering, and explain why you’re the perfect solution provider for your prospects’ specific pain points.

Here’s an example of a sales deck presentation:

Orbiit - Visually narrated sales deck

Orbiit - Visually narrated sales deck

Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.

To find out more, read our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’ .

3. Product marketing presentations

Product marketing presentations are used in the awareness stage to introduce a new product or feature to the market. They focus on the benefits of the product and how it meets the needs of the target audience.

Here’s an example of a product marketing presentation:

Mayku - Physical product deck

Mayku - Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

4. White papers

A white paper is an in-depth analysis of a problem and its solution. It's a way to establish your expertise and thought leadership in a particular area. White papers are often used in the consideration stage of the funnel to educate potential customers about a complex issue related to your industry or product.

Here’s an example of a white paper:

Drive - Automotive research white-paper

Drive - Automotive research white-paper

A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.

5. Case studies

Case studies showcase a customer success story or outcome. They provide real-world examples of how your product or service has helped a customer, making them a powerful tool for building trust and credibility.

Here’s an example of a case study:

Boom25 - Interactive case study deck

Boom25 - Interactive case study deck

Fun, engaging, and interactive case study of a UK cashback service: mixing business with entertainment.

If you want to learn more, check out our guides:

What Is a Case Study & Customer Success Story?

5 Steps for Writing a Case Study for Business (+Templates)

12 Steps to Create a Business Case Study That Converts

Case Study Format Types: Match Format with Business Goals

6. Report presentations

Report presentations are used to share data-driven insights and findings in the consideration stage. They make complex data accessible and engaging, helping your audience understand and remember the information.

Here’s an example of a report presentation:

Meta - Interactive corporate report

Meta - Interactive corporate report

Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.

7. One-pagers

A one-pager is a brief, informative overview of your solution sent to potential customers in the awareness stage. It's a quick way to communicate the key features and benefits of your product or service, meant to pique the prospects’ curiosity enough to move them down the sales funnel.

Here’s an example of a one-pager presentation:

Octopai - Outbound sales one-pager

Octopai - Outbound sales one-pager

An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.

To find out more about one-pagers, read these guides:

What Is a One-Pager: Types, Benefits & Main Use Cases

Make One-Pagers That Grab Attention, Engage & Convert

Create a Sales One-Pager (Examples, Writing Tips, Templates)

Create a Business Plan One-Pager (+ Proven Templates)

How to Create a Startup One-Pager That Wows Investors

How to Create a Product One-Pager (That Gets People Excited)

8. Education and academic presentations

Education and academic presentations are used for teaching or presenting research findings. They are designed to simplify complex concepts and foster deep understanding.

Here’s an example of an academic presentation:

Research proposal example

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

If you need more guidance, we have a blog post on how to write a research proposal , including tips and templates.

9. Business proposal presentations

Business proposal presentations are used to close deals at the end of a sales cycle. They summarize your offering and why it's the best choice for the prospect.

Here’s an example of a business proposal presentation:

RFKeeper - Retail proposal deck

RFKeeper - Retail proposal deck

A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.

For tips on how to create your own, check out our posts:

How to Write a Business Proposal (Examples & Templates)

Make a Winning Business Proposal Presentation in 12 Steps

10. Sports sponsorship proposals

Sports sponsorship proposals are used to secure funding and support for a sports team. They highlight the benefits that the sponsor will receive in return for their investment.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal example

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

11. Business plan presentations

Business plan presentations detail a company's strategy and objectives. They are often used to secure funding from investors or to align team members around a common vision and plan.

Here’s an example of a business plan presentation:

General business plan example

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

If you want to see real-life examples of each presentation type, check out our master post containing 52 perfect presentation examples to set you apart .

What are the main types of presentation use cases?

Presentations are a versatile tool that can be used in a variety of scenarios, both within and outside an organization. Here are some of the key use cases for presentations:

External use cases

Sales: Persuading potential customers to purchase your product or service through compelling storytelling and showcasing benefits.

Funding : Convincing investors to provide capital for your business by demonstrating potential for growth and profitability.

Thought leadership: Establishing your expertise and authority in a specific field by sharing unique insights and perspectives.

Investor relations: Communicating important company information to investors to maintain trust and transparency.

Donor communication: Engaging and updating donors on the impact of their contributions to maintain their support and involvement.

Conference or event presentations: Sharing insights or research findings at a public event to engage the audience and build your reputation.

Partnership presentations: Proposing a collaboration or partnership to another business by highlighting mutual benefits.

Product launch presentations: Introducing a new product to the market with a compelling narrative that highlights its unique features.

Client presentations: Updating clients on progress or delivering project results to maintain their satisfaction and trust.

Training and education presentations: Teaching a new skill or concept to an external audience to enhance their knowledge and skills.

Public relations presentations: Managing the public image of your company by addressing public concerns and highlighting positive actions.

Government or regulatory presentations: Communicating with government agencies or regulatory bodies to ensure compliance and maintain good relations.

Social responsibility presentations: Showcasing your company's efforts to give back to the community to enhance your company's reputation and public image.

Internal use cases

Team meetings: Discussing project updates or new initiatives with your team to ensure everyone is aligned and informed.

Training and onboarding: Introducing new employees to company policies and procedures to ensure they are well-equipped to perform their roles.

Strategic planning: Outlining your company's strategic goals and plans to ensure all employees are working toward the same objectives.

Performance reviews: Providing feedback on an employee's performance to help them improve and grow in their role.

Internal reporting: Sharing company performance data with internal stakeholders to keep them informed and make data-driven decisions.

Town hall meetings: Addressing the entire company on key updates or changes to ensure transparency and maintain employee trust.

Change management: Guiding employees through a period of significant change to ensure smooth transition and maintain morale.

Employee engagement and recognition: Celebrating employee achievements and fostering a positive company culture to boost morale and productivity.

Training workshops and seminars: Providing in-depth training on specific topics to employees to enhance their skills and knowledge.

Internal marketing and branding: Promoting company values and culture to employees to foster a sense of belonging and commitment.

How do I choose the right type of presentation for my business?

Choosing the right type of presentation for your business is like picking the right tool for a job. It's all about understanding your needs and resources.

Here's a simple guide to help you make the right choice:

1) Presentation objectives

Start by defining what you want to achieve. Are you aiming to educate, persuade, or inspire? Your objective will shape the type of presentation you need. For instance, if you're looking to secure funding, a compelling pitch deck is your ticket.

2) Target audience

Your audience is your compass. Their needs and expectations will guide your presentation's content and style. For example, a sales deck might resonate with potential customers, while a thought leadership white paper could be more suitable for industry peers.

3) The message

What key message do you want to convey? Ensure your presentation type allows for this message to be communicated effectively. For example, if you're eager to share your company's green thumb, a social responsibility white paper can beautifully showcase your eco-friendly initiatives and their positive effects.

4) Resources

Finally, always take stock of your resources. Time constraints and available data can influence your choice. A one-pager could be more practical than an extensive sales deck when you’re short on time or manpower.

What are the best types of tools to create and improve my presentation?

Creating a compelling presentation is not just about the content, but also about the delivery.

Here are some tools that can help you elevate your presentation game:

Storydoc: This tool allows you to transform static slides into highly-engaging and converting interactive web presentations. It's perfect for creating memorable narratives that captivate your audience from start to finish and gets them to take action.

Think-Cell: If your presentation involves data, Think-Cell is a must-have. It simplifies the creation of complex charts and enhances data visualization, making your insights more digestible and impactful.

VideoScribe: Want to add a touch of animation to your presentation? VideoScribe allows you to create high-quality whiteboard-style animation videos, adding a dynamic element to your content.

Mentimeter: This gamified presentation software allows you to engage your audience with live polls, quizzes, and Q&A sessions, making your presentation a two-way conversation.

Pitcherific: Pitcherific helps you create and practice your pitch speech, making it a great tool for preparing investor presentations.

Create your presentation from a template

Your digital presentation is your passport to powerful communication. Why settle for static, lifeless slides when you can turn your presentation into a dynamic, interactive adventure?

Think of your key messages as stepping stones on an exciting journey, one that keeps your audience engaged from the opening slide to the grand finale. Interactive presentation templates are the perfect vehicle for this journey.

Each template is a canvas waiting for your unique touch.

Grab a template and use it to create your best presentation yet.


Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to improve presentation skills for today’s business world, how to improve presentation skills, 5 simple tips you can use to crush your next presentation.

10 years ago, I left my very predictable job as a department director in the professional sports industry to become a consultant, public speaker, and facilitator. At the time I needed to know how to improve my presentation skills.  I had no formal speaking training outside of a couple of speech and/or presentation classes in high school and college. Today, I charge as much as $15,000 for one keynote or facilitation session. Now, there are others that charge more, way more, but my goal with this course is to take you from the masses to very good. One that stands out from the others.

So, I am a professional speaker. Every day, my job is to connect with audiences and inspire and motivate them to make positive changes. That, in a nutshell is what I do.

Communicating and expressing ourselves has always been important, but in today’s new era of virtual meeting and presentations, getting our ideas access effectively and efficiently has never been more important!!

Tip #1 – How to Improve Presentation Slides 

  • Too much info

Your slides don’t tell the story, you do! Slides are there to enhance, and add to your story, not be the story. This may be the biggest culprit when it comes to lousy presentations. So often, presenters feel compelled to put every bit of information onto their slides. Not sure if this is some type of credibility – like…” look at all of this information I found”, so as not to forget anything when they are speaking. There are so many things wrong with this. You should never be reading your slides. Slides are there to enhance your audience’s experience, not to serve as your script.

Animate, animate, animate

There is never, ever a reason that all your content on one slide should pop up all at once – never! For those of you of a certain age you may remember being back in your elementary school classroom when overhead projectors were the cutting-edge technology. What did your teacher do when she had a full page of content that he or she was about to cover paragraph by paragraph? They would take a piece of paper and block everything on the page except for what they were talking about. They knew if they shared a full page of words with a classroom of kids, very few would pay attention to the specific words they were supposed to at that moment. Well, guess what – the same goes for a room full of adults, but even worse.

When you advance to the next slide and EVERYTHING you are about to talk about appears, you will lose your audience. Some will read ahead and draw their own conclusions on what you are about to say, others will simply be overwhelmed and tune out. Use animations and let the words or visuals reinforce what you are speaking about WHEN you are speaking about it. You do not need to become a Guru in PowerPoint or Keynote, but simply watch a quick video on using animation to learn how to make your content appear WHEN YOU NEED IT, and not before.

*Related – Register Today for Presentation Skills to Get Ahead in the Corporate World workshop will be held on February 28th – 29th in Cleveland, OH.

Tip #2 – How to Avoid Crutch Words in Presentations

Find your crutch. We all have one, but they are usually in our blind spot – meaning we really do not know it exists. You need to actively look to find yours. Here is a hint – sometimes they can be words, they stem from that little voice in our head that tells us we need to add something. Crutches can be so difficult because we very often don’t even realize that we are using them.

Crutch Words usually stem from fear; often fear of awkward silence, and then quickly become habits. They can go well beyond the traditional use of um or like. If you find yourself ending sentences with phrases such as “so, yeah!”, or finishing a statement with the question “right?”, you are not extenuating your communication; you are detracting from it. One of the best ways to uncover your crutch is to take a video of your next presentation. Be warned, using crutches is a habit, so if you have one, you have a bad habit to break, and we all know how hard that can be.

Tip #3 – Know Your Audience

It is always about the audience—always. It is never about you. Even if it is your introduction, or you are telling a personal story, always have the audience tie-in in mind. How does this tie back to the audience I am chatting with today? If you ever feel like you are talking a little too much just about yourself – you are speaking a lot too much about yourself.

This counts for interviews too. Even when you are telling a great story about that angry customer you saved, or how you led the team to a win.

Tip #4 – Prepare for Your Presentation

Never wing it. Even if you are being put on the spot, always have a plan.

I was once speaking at a conference, and I was invited to an executive lunch before I presented. Towards the end of the luncheon, my host came up to me and asked if I would introduce myself and give an overview of my session later that afternoon. This did not give me a ton of time, but enough to outline a beginning, middle, and an end in my head. The beginning was simple, a quick overview of my background by way of introduction and why it was relevant to them. The middle was a little meat from my presentation—based on the conversations I had over lunch, what was most relevant to the people in the room. The end was the WIIIFM – what is in it for me, why should they be looking forward to my presentation, what will they gain from it?

Tip #5 – Practice Word Economy

OK, now that you have great slides, you are limiting your crutch words, focused on your audience, and following your plan – let’s practice word economy. Practice word economy. The fewer words to get your point across, the better.

I know, this one sounds a little counter intuitive. Here you are delivering great information through a presentation, so of course you should be using as many big, beautiful words as possible, right? Wrong! Word economy is all about using the least number of words as possible to deliver your message.

  • Too Much Info

When I first started speaking full time and going through training, I thought I needed to paint this elaborate picture for the audience, taking them on a journey with me. “Stop – too much info” was the interruption I received from my trainer (and boss) John DiJulius.  “You are telling me every little detail—I don’t care” was his next sentence. It took me a long time to learn this one and put it into practice. I finally realized that instead of taking my audience with me on a journey, I was pushing them away as I went on and on without getting to the point.

  • Writing Your Presentation

Here is a great way to make sure that you are practicing word economy that I learned from the great presenter, Patricia Fripp – write it down. Yes, writing and speaking go hand in hand. Even if you are never scripted, always off the cuff. Once you have your content written, you can then go back and decide what words do not have to be there. Writing your presentation can help with clarity and keeping to the point.

Bonus steps: Four more ways to take your presentation to the next level:

Once you are feeling confident about your content and your slides, you need to practice. Whether you stand in front of a mirror or video yourself on your phone, go through your slides and content focusing on timing of your delivery, the use of animation (syncing your words and your slides), tone and volume, and practicing how you share your content. Do this as often as you can – the more practice you have, the more confidence you will have.

Also, rehearse in small chunks! This one was a game changer for me when I first read it in Timothy J. Koegel’s book “ The Exceptional Presenter . ” Our natural tendency when rehearsing is to go start to finish, nonstop. We want to know out total time, etc. Koegel’s advice is the complete opposite. Rehearse in 5-minute chunks. Master those chunks. You not only will be able to really focus on those chunks and get them down—but you are also creating an inventory of 5-minute vignettes to pull from. If the boss comes to you and says the meeting is running late and you need to cut out 10 minutes, you simply need to pick the least important 5-minute chunks, and you are all set.

Get in front of audiences!

When it is appropriate for your content, get in front of live audiences and share. If your content is work related, this may mean getting in front of other departments. When your content is more general in nature, speak to a Rotary Club. Nothing can replace the energy you give and receive from a live audience. I have very often presented at my kids’ schools on things like career day, etc. Students can be a tough crowd—so that is a great opportunity. I have often heard my boss, John DiJulius, a keynoter of 25 years, say he needs to get in front of an audience if he has too much time between speaking gigs and he has been doing this for 25 years!  The more you present, the better you are and the more confident you feel.

Use pace elements

Pace elements are simple changes you make to your presentation that alter the pace to keep your audience engaged. I first learned of pace elements from the great presenter Darren LaCroix. Darren and his business partner, Mark Brown, have 19 “go to” pace elements that they use. Also, keep in mind, pace elements are very important for a successful live presentation—and even more important when presenting virtually. These can be very simple but need to be used wisely.

One example of a pace element is asking questions. Simply asking a question engages the brains of your audience. Try using short, meaningful video clips that apply to your content. Polling your audience by asking them to raise their hands is another great example. A good rule of thumb is to have a pace element in place at least every 10 minutes of your presentation. If you wait longer, you run the risk of losing engagement.

Make your case!

In Carmine Gallo’s book “ The Presentation Secrets of Steve Jobs ”, Carmine talks about the need to “introduce the antagonist” and then “reveal the conquering hero”. This is a classic problem/resolution strategy, but when stated in this way, it really allows you to make a splash. How do you tell the story regarding the problem? Carmine suggests making the problem tangible so that your audience truly understands it and feels it. What is your audience’s pain point?  When you deliver your solution, remember this very important tidbit—your audience really does not care about your product, service or even the solution itself. They care about solving their problems–so paint the picture on how you will solve them!!


9 Customer Experience Strategies To Dominate Your Industry And Make Price Irrelevant 2024, The DiJulius Group

Brand NEW Workshop, Feb 28, 29, 2024

Presentation skills to get ahead in the corporate world.

Being a great leader entails being able to inspire and get everyone in your organization to rally around a common purpose and ignite their passion to execute your vision. Being a great presenter involves a combination of skills, techniques, and personal attributes. In this two-day workshop you will learn the keys of how to nail your next presentation. Practice makes perfect – you will be delivering your presentation and receiving feedback multiple times during this 2-day workshop.

In this workshop, we will cover:

  • How to put together and deliver a great presentation
  • The 5 elements of a great presentation
  • Preparation
  • Having more confidence in front of an audience
  • How to present more clearly and be more concise
  • Engagement with the audience
  • Storytelling
  • Effective use of visual aids
  • Passion and enthusiasm
  • Good timing and pacing
  • Avoiding the very common pitfall of using slides that are hurting your presentation and detracting from your message
  • How to identify your presenting “weakness” and how to turn it into a strength
  • And much, much more!

Register Today for Presentation Skills to Get Ahead in the Corporate World workshop will be held on February 28 th – 29 th in Cleveland, OH. Seats are limited.


Podcast 139: being customer obsessed.

Chief Revolution Officer John DiJulius of The DiJulius Group talks to Tom Smith. In John’s three decades of researching and consulting on world-class customer experience, all the companies he has worked with and personally experienced, Tom Smith is one of the best he has ever met. Tom was born to serve, born to be a day maker. ____________________________

CX Video of the Week

Screenshot 2024 01 22 At 5.02.17 PM, The DiJulius Group

About The Author

Dave murray.

Dave is the Senior Customer Experience Consultant for The DiJulius Group and has helped dozens of companies create incredible systems that allow them to consistently deliver superior customer service. Dave’s experience has varied from leading call centers and front-line team members, to working closely with key partners and stakeholders.

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Don't start your work presentations by simply saying 'hello.' Here's how to be more engaging in the conference room.

  • I'm a public-speaking expert, and I've trained many executives and senior teams.
  • I tell all of them to stop starting work presentations with a salutation or a "hello."
  • Instead, you should engage your audience by telling a story or asking a question.

Insider Today

I'm sure you've sat through plenty of presentations where the presenter starts with a polite salutation like, "Hello, thank you for having me here today," or, "I am so glad to be here" — often followed by their name and professional résumé . Sometimes, if it's an internal meeting, you get the same salutations followed by an agenda slide with bullet points and the presenter narrating it.

As a public-speaking coach who has worked with many executives and senior teams, I know how to make work presentations more engaging. Here's how you should change your approach.

If you stick to your old ways, you aren't leaving a memorable first impression

Your audience is thinking three things when you walk into that conference room or onto that stage: Who is this person, why should I care, and how are they going to solve my problem?

Let's face it: Most people are more interested in how you will solve their problem than in you and your professional résumé. So let's flip the script a bit. Start with the solution to their problem, briefly talk about yourself for credibility, and then give them a reason to care.

Instead, try to capture their attention

Begin your presentation with a hook or a story — something that grabs their attention right from the start. For instance, your hook might be, "Did you know this?" or "What if that?" It could also be a short story that humanizes your services or products.

Most presentations are predictable; wouldn't it be better for both your time and your audience if you could introduce an element of surprise?

Some might feel it rude not to thank the organizer or greet the audience, so I suggest finding another place in your presentation for this. Here's a good structure:

Intro: "What if you could be a more confident and credible presenter? What if you could engage with your audience so they remember your products or services?"

Credibility: "My name is Meridith, and I've been coaching entrepreneurs and executives on how to speak with spark for over a decade, and I am really excited to be here. I want to thank [insert name] for inviting me to share the afternoon with you."

Solution: "Today, I will give you three ways to make your audience remember your products and services, helping you stand out in a competitive market. Let's get this party started!"

You could also try to form a personal connection

Often, presentations lack a personal touch. Try sharing a relevant personal anecdote or experience that relates to your topic. This not only makes your work presentation more relatable but also helps to establish a deeper connection with your audience.

For example, you could say: "When I was younger, I often hid in the back of the classroom, hoping the teacher wouldn't call on me because I didn't want to sound stupid or have the wrong answer. Later in life, I discovered acting and improv comedy . It was through the practice of these two art forms that I developed my confidence and learned how to engage more courageously with others. Today, I will give you solutions for how you can also better engage your audience with spark."

Try to encourage interaction

At the very least, you should try to engage your audience from the beginning — whether in person or on virtual calls. You can ask a thought-provoking question or propose a challenge that involves them directly. This approach shifts the dynamic to more interactive and engaging sessions.

If you implement any of these suggestions, you can make your presentation memorable and impactful immediately. And you'll most likely get a larger return on your investment of time and energy.

In today's fast-paced world, where attention spans are increasingly shorter than ever, it's crucial to grab and hold your audience's attention from the very beginning. By doing so, you set the stage for a more engaging and productive interaction. So challenge yourself to break free from presentation norms and embrace a style that resonates deeply with your audience and leaves a lasting impression.

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The new world is here for the legal industry… are you ready or not?

February 5, 2024 · 5 minute read

Here are some important insights from the 2024 Report on the State of the Legal Market.

Law firm leaders must face a set of irrefutable facts. The legal market has been fundamentally altered over the past 15 years and there’s no going back. Ever-accelerating change, increasingly driven by generative artificial intelligence, is the new status quo.  

The latest Thomson Reuters 2024 Report on the State of the US Legal Market surveys a sector that’s still feeling aftershocks from the tectonic shifts of the past decade. Greater power lies in the hands of clients and has ebbed away from their outside counsel. Clients are more aggressive about tiering work to lower-cost firms to slash costs. As the report’s executive summary notes,   

“ O nly recently have we begun to understand more completely the full impact of this fundamental market shift. ”

The report details the transition from the 2010s (“the Transactional Decade,” noted for near-zero interest rates, easy-to-borrow money , and strong performances for law firms’ transactional practices) to the 2020s, in which law firm growth has become pegged to counter-cyclical practices like litigation, bankruptcy, and labor & employment .  

Key to law firm performance

A volatile decade to date 

Certainly, there has been good news for law firms of late, as the report notes that 2023 was a generally positive year for the sector. Worked rates were up 6%, fees worked were up 7.3%, and attorney headcount was up 3.3%. But a longer-term view shows a decade that so far has been defined by yo-yoing volatility: law firm demand growth spiked in 2021, sank in 2022, and was barely up last year.  

Among the report’s other discoveries:  

There’s a growing bifurcation between large and mid-size law firms

While the largest firms have been cutting associate headcount, midsize firms are filling their associate ranks aggressively. And midsize law firms led the market for demand growth in 2023, growing by an average of 2.4%. Am Law 100 firms, by contrast, posted flat demand growth.  

Profitability remains a problem

The one-two punch of declining productivity and declining realization is flattening law firm profitability growth, enough that rate increases and declining expenses aren’t having a strong enough counter-effect.  

Some returns to form are visible

Buyers of legal services are reverting to prior preferences when selecting outside counsel, looking for specialist knowledge, responsiveness, and global breadth.  

Generative AI: which path will the future take? 

An unavoidable topic in every law firm office is how generative AI could transform the industry. The report digs into the promises and the many potential implications of GenAI.  

For one thing, the report found that only half of large law firms say they have an overarching digital transformation strategy at the c-suite level, even as Gen AI keeps evolving and its usage soars. Indeed, many legal professionals are well aware of Gen AI’s potential, agreeing that it could enhance productivity and efficiency (45% of those surveyed agree) and free up time for higher-level tasks (38%).  

What could the AI future hold for law firms? The report lays out three potential scenarios.   

Sea change, but lifting all boats

Here Gen AI boosts client value (by enabling faster and improved services) along with law firm profits. It’s Gen AI as a fundamental change agent: affecting team composition within law firms, as roles for AI-trained lawyers and legal technologists increase, and altering the traditional path of associate to partner. Law firm pricing models and internal training methods are transformed.  

Clients seize full control

In this scenario, clients use Gen AI to “assert further control over legal services, diminishing law firms’ traditional roles to an even greater extent and enabling the vast majority of the technology’s value to be claimed by clients at the expense of firms.” Armed with Gen AI, clients will shift most of their legal work in-house, using outside counsel only for final validations. The implications for law firms, whether it’s slashed pricing models and capped fees or strong competition from non-traditional legal providers like software vendors, are foundational and troubling.  

Nothing really changes

Then there’s the “status quo” narrative in which Gen AI winds up not having much of an impact on law firms. The technology enhances knowledge management, search functions and mundane diligence tasks, and changes some job responsibilities, but its effects on legal practices and firm-client relationships are relatively minor.  

The challenge for law firms is deciding which of these futures appears most likely. The report notes that most firms seem to be working towards the “sea change” scenario, and that placing a bet on the “nothing really changes” outlook holds the most risk. Because while “for now, use cases for generative AI in law firms are primarily internally focused, that will rapidly change over time.” Over the next decade, Gen AI stands to greatly transform legal work structurally and logistically, affecting everyone from legal clerks to senior partners.  

As the report notes, “It is important for law firm leaders to understand that this evolution will happen with or without them.”  

Get comfortable with the uncomfortable

Dealing with new market realities means making, especially for veteran lawyers, uncomfortable and often unwelcome changes in perspective. The training that you received, the experience that you’ve gained are obviously valuable. But they also won’t equip you well for a future that, in many cases, is already here. The more open that you are to new ways of thinking, the better you’ll be able to adapt and prosper.   

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News releases details, ball completes sale of aerospace business.

WESTMINSTER, Colo. , Feb. 16, 2024 /PRNewswire/ -- Ball Corporation (NYSE: BALL) the world's leading producer of sustainable aluminum packaging for global beverage and household brands, today announced that the company completed the sale of its aerospace business for approximately $5.6 billion subject to customary closing adjustments.

"Today marks a significant milestone in Ball's 144-year history. We extend our best wishes for continued success to our former colleagues and their new BAE Systems, Inc. teammates. Ball will utilize the approximately $4.5 billion of after-tax cash proceeds to reduce leverage, return value to shareholders and embark on the next step in our journey with greater financial flexibility and a focused purpose of advancing sustainability through aluminum packaging solutions that support a world free from waste. Our culture, purpose, operating model, and team are aligned with current and future shareholders' interests by acting responsibly, delivering innovation at scale, and generating cash flow and higher EVA returns to accelerate shareholder value creation now and beyond," said Daniel W. Fisher, chairman and chief executive officer.

"As previously communicated, the company will use approximately $2 billion of the after-tax proceeds to reduce net debt and use approximately $2 billion of the after-tax proceeds to return value to shareholders via share repurchases and utilize the remaining proceeds to further strengthen the balance sheet," said Howard Yu, executive vice president and chief financial officer. 

Morgan Stanley & Co. LLC served as Ball Corporation's financial advisor. Skadden, Arps, Slate, Meagher and Flom LLP and Axinn Veltrop and Harkrider LLP served as Ball Corporation's legal and regulatory advisors for the transaction.

About Ball Corporation Ball Corporation supplies innovative, sustainable aluminum packaging solutions for beverage, personal care and household products customers. Ball Corporation employs 16,000 people worldwide (excluding divested aerospace staff) and reported 2023 net sales of $14.03 billion. For more information, visit  www.ball.com , or connect with us on Facebook or Twitter .

Forward-Looking Statement This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates," "believes," and similar expressions typically identify forward looking statements, which are generally any statements other than statements of historical fact. Such statements are based on current expectations or views of the future and are subject to risks and uncertainties, which could cause actual results or events to differ materially from those expressed or implied. You should therefore not place undue reliance upon any forward-looking statements, and they should be read in conjunction with, and qualified in their entirety by, the cautionary statements referenced below. Ball undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key factors, risks and uncertainties that could cause actual outcomes and results to be different are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in Ball's Form 10-K, which are available on Ball's website and at www.sec.gov . Additional factors that might affect: a) Ball's packaging segments include product capacity, supply, and demand constraints and fluctuations and changes in consumption patterns; availability/cost of raw materials, equipment, and logistics; competitive packaging, pricing and substitution; changes in climate and weather and related events such as drought, wildfires, storms, hurricanes, tornadoes and floods; footprint adjustments and other manufacturing changes, including the startup of new facilities and lines; failure to achieve synergies, productivity improvements or cost reductions; unfavorable mandatory deposit or packaging laws; customer and supplier consolidation; power and supply chain interruptions; changes in major customer or supplier contracts or loss of a major customer or supplier; inability to pass through increased costs; war, political instability and sanctions, including relating to the situation in Russia and Ukraine and its impact on Ball's supply chain and its ability to operate in Europe, the Middle East and Africa regions generally; changes in foreign exchange or tax rates; and tariffs, trade actions, or other governmental actions, including business restrictions and orders affecting goods produced by Ball or in its supply chain, including imported raw materials; and b) Ball as a whole include those listed above plus: the extent to which sustainability-related opportunities arise and can be capitalized upon; changes in senior management, succession, and the ability to attract and retain skilled labor; regulatory actions or issues including those related to tax, environmental, social and governance reporting, competition, environmental, health and workplace safety, including U.S. Federal Drug Administration and other actions or public concerns affecting products filled in Ball's containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; the ability to manage cyber threats; litigation; strikes; disease; pandemic; labor cost changes; inflation; rates of return on assets of Ball's defined benefit retirement plans; pension changes; uncertainties surrounding geopolitical events and governmental policies, including policies, orders, and actions related to COVID-19; reduced cash flow; interest rates affecting Ball's debt; successful or unsuccessful joint ventures, acquisitions and divestitures, and their effects on Ball's operating results and business generally.

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A view through the windshield of two people looking at a car.

How China Built BYD, Its Tesla Killer

The leading Chinese electric vehicle company, with origins as a battery maker, has posted two years of million-car growth in sales.

Credit... Gilles Sabrié for The New York Times

Supported by

Keith Bradsher

By Keith Bradsher

Keith Bradsher, who has covered China’s auto industry since 2002, reported from Shenzhen, China.

  • Feb. 12, 2024

China’s BYD was a battery manufacturer trying its hand at building cars when it showed off its newest model in 2007. American executives at the Guangzhou auto show gaped at the car’s uneven purple paint job and the poor fit of its doors.

“They were the laughingstock of the industry,” said Michael Dunne, a China auto industry analyst.

Nobody is laughing at BYD now.

The company passed Tesla in worldwide sales of fully electric cars late last year. BYD is building assembly lines in Brazil, Hungary, Thailand and Uzbekistan and preparing to do so in Indonesia and Mexico. It is rapidly expanding exports to Europe. And the company is on the cusp of passing Volkswagen Group, which includes Audi, as the market leader in China.

BYD’s sales, over 80 percent of them in China, have grown by about a million cars in each of the past two years. The last automaker to accomplish that in even one year in the American market was General Motors — and that was in 1946, after G.M. had suspended passenger car sales during the four preceding years because of World War II.

“BYD’s growth is unlike anything the industry has seen in many decades,” said Matt Anderson, curator of transportation at the Henry Ford Museum in Dearborn, Mich.

Based in Shenzhen, the hub of China’s electronics industry, BYD has shown how Chinese carmakers can tap the country’s dominance of electrical products. No company has benefited as much from China’s embrace of battery-electric cars and plug-in gasoline-electric cars. These vehicles together make up 40 percent of China’s car market, the world’s largest, and are expected to be more than half next year. Like most Chinese automakers, BYD doesn’t sell its cars in America because Trump-era tariffs remain in place, but BYD does sell buses in the United States.

Three people standing with streamers in the foreground and a car in the background parked with ribbon on it.

BYD is leading China’s export push in electric cars, and is rapidly building the world’s largest car carrier ships to transport them. The first of the ships, the BYD Explorer No. 1, is on its maiden voyage from Shenzhen with 5,000 electric cars on board, and is expected to arrive in the Netherlands by Feb. 21.

With China’s and BYD’s success has come more scrutiny.

Elon Musk, the chief executive of Tesla, warned about the strength of Chinese electric car exports in a company earnings call in January. “Frankly, I think if there are not trade barriers established, they will pretty much demolish most other companies in the world,” he said.

The rapid gains by BYD and other Chinese automakers in Europe have prompted a European Union investigation of Chinese government subsidies and could result in tariffs. BYD’s annual reports show a total of $2.6 billion in government assistance from 2008 through 2022. And that does not include other help, like making sure that taxi companies in BYD’s hometown buy only BYD electric cars.

BYD declined to comment about subsidies. In a statement, the company said the BYD Explorer No. 1, its new ship, “signifies a significant milestone for BYD as it expands into international markets and contributes to the development of the global new-energy vehicle industry.”

China has built enough factories to make more than twice as many cars as its market can buy. That has led to a price war in China, particularly between BYD and Tesla, with discounting that has inflicted heavy losses. One of BYD’s newest models, the subcompact Seagull, starts at less than $11,000.

A real estate crisis and a falling stock market are now making Chinese consumers warier about buying a car at all. But BYD’s low manufacturing costs have left it in a better position than most rivals to survive any long slowdown in sales and industry shakeout.

BYD’s chairman, Wang Chuanfu, founded the company in 1995 to make batteries for Motorola and other consumer electronics companies. He had studied at Central South University in Changsha , an elite institution famed for battery chemistry research. But he dreamed of making cars.

In 2003, BYD bought a factory in Xi’an that was building gasoline-powered cars. But the company had trouble at the start, gaining an early reputation for building clunkers. In a visit to the factory in 2006 , a large repair area at the end of the assembly line was clogged with newly built cars that already needed more work.

BYD’s sales grew as the Chinese market soared. Warren E. Buffett bought a nearly 10 percent stake for $230 million in 2008, giving BYD not just a cash infusion but also global cachet. The same year, Mr. Wang promised to start exporting battery-electric cars to the United States within two years.

But electric cars at the time cost a lot to build and had limited range, and Mr. Wang had to scotch his plans to enter the American market. In an interview in 2011, he second-guessed his emphasis on battery-electric cars. Automakers should focus on gasoline-electric hybrids, he declared. He added, “There is still tremendous potential in the Chinese market for electric cars.”

By 2012, car production in China had caught up with demand. Buyers became choosier. BYD’s car sales and stock price plunged as multinationals offered more stylish models. Industry executives and analysts questioned whether BYD had a future.

But Mr. Wang proceeded to make two risky bets that paid off.

In 2016, he hired Wolfgang Egger, a prominent Audi designer, who in turn hired hundreds more car engineers with bold tastes. They completely redesigned BYD’s models.

Mr. Wang also figured out how to replace the industry’s standard chemicals in rechargeable lithium batteries — nickel, cobalt and manganese — with cheaper iron and phosphate. But early batteries made from the inexpensive chemical compounds ran out of juice quickly and had to be recharged after even short trips.

In 2020, BYD introduced its Blade batteries, which closed most of the so-called range gap with nickel-cobalt batteries at a fraction of what they cost.

Tesla began making and selling large numbers of cars in China the same year, and enthusiasm for electric cars swept the nation. BYD was ready with inexpensive battery chemistries and Mr. Egger’s new designs.

Tesla also began using lithium iron phosphate batteries in less expensive models. BYD still sells mostly cheaper cars with lower range, while Tesla mostly sells costlier cars with more range.

The Swiss bank UBS found last year that a BYD Seal electric hatchback sedan cost 35 percent less to make than a slightly smaller Volkswagen ID.3 of similar quality made in Europe. The savings came only partly from the cheaper lithium iron phosphate batteries.

BYD makes three-quarters of the Seal’s parts. Like Tesla, BYD uses only a few electronic systems in each car. By contrast, VW outsources up to two-thirds of its components. BYD also has benefited from lower labor costs in China, although those have risen as factories compete to hire skilled workers .

BYD now has its own walled town in Shenzhen, a southeastern city next to Hong Kong. An airport-style monorail carries workers from 18-story company apartments to BYD’s office towers and research labs.

Liu Qiangqiang, an engineer at the Shenzhen center, said the staff of his car development team had almost tripled since he joined the company from General Motors 15 months ago.

“The pace is fast,” he said.

After dismissing autonomous driving a year ago, BYD swung into action when the consumer electronics companies Huawei and Xiaomi introduced cars with considerable autonomous driving abilities. Mr. Wang announced in January that BYD had 4,000 engineers working on assisted driving, a limited form of autonomous technology that works mainly on highways and large roads, and would invest $14 billion in the technology.

BYD has a lingering advantage over Tesla: Mr. Wang’s decision by 2011 to develop plug-in hybrid cars, which account for nearly half of BYD’s sales.

Li Jingyu, a salesman at a BYD dealership in Shenzhen, said many families bought a hybrid as their first car so they could drive at Lunar New Year back to their ancestral villages. Most villages in China now have chargers, Mr. Li said, but not enough for the throngs of visiting drivers at Lunar New Year, which started on Friday night.

“People are just worried,” he said, “about the waiting time.”

Li You and Joy Dong contributed reporting and research.

Keith Bradsher is the Beijing bureau chief for The Times. He previously served as bureau chief in Shanghai, Hong Kong and Detroit and as a Washington correspondent. He has lived and reported in mainland China through the pandemic. More about Keith Bradsher



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