Top 25 Indian Digital Marketing Case Studies Every Marketer Can Learn From
Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the “n” number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?
Any company whether it’s a small or large scale based would crave online followers for the business. It’s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people’s attention but make them talk about the brands to peers as well.
Digital Marketing is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click.
Today, businesses understand the complexity of online platforms and take well advantage of the same to share products & services summed with innovative marketing strategies.
Therefore, in this post, professional writers from SmartWritingService – case study writing service will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.
Here we go!
Case Study 1: How Does The Ministry of Food Processing (Govt. Of India) spread awareness about World Food India through social media platforms?
In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about World
Food India .
The Ministry wanted to promote India as the world’s food factory. They desperately needed a way out where they could interact and raise not only awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food.
India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start it.
Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them directly.
For the same, they hired a digital marketing agency that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.
- 4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other Partners
- 3000+ posts created across social media platforms and 4000+ registrations via the website
- 100+ million impressions through social media
- Dominated India’s twitter-sphere through 8 successful trending activations
- 100 times growth in Twitter followers – from 1400 to 150k during the campaign
- $20 Billion Worth MoUs signed
- #ReduceFoodWastage (Impression generated: 51000000 )
- #NoWasteOnMyPlate (Impression generated: 2,0326,113 )
- #WarOnFoodWaste ( Impression generated: 47988450 )
Case Study 2: Make My Trip Hashtag Campaign #DilHaiHindustani
Make My Trip is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days.
The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence.
They came up with the #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were featured in it.
Case Study 3: Amazon India The Great Indian Freedom Sale
When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media.
The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries.
Amazon India’s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got shopping vouchers from the company. The campaign was named #10KeBaadKarenge , in this, the people push their shopping plans after the 10th of August because of the Amazon sales.
Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like ‘Design your own bucket’, ‘Radio KFC RJ Hunt, and ‘Currycature’
Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.
It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.
KFC had launched very famous campaigns like Radio KFC RK Hunt , Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.
When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.
It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.
Similarly, the “ Design Your Own Bucket ” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.
Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!
Another innovative KFC’s campaign was “ Currycature ” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.
- KFC was featured by Social Baker as among the top 5 socially devoted brands.
- The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice the sector average.
- KFC was placed among the five fastest-growing social media brands in India.
Case Study 5: Tata Sky’s Campaign – Transferkar Family
Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families . Obviously, the motto of the campaign was to promote Tata Sky’s product/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.
Basically, in each family, everyone has their own preferences when it comes to channels. In families but due to some reason, not everyone watches their favorite shows at the same time.
This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his/her favorites. For this purpose, the brand came up with an idea and created the out-of-mind family named Transferkars .
This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it.
The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.
Case Study 6: Paper Boat’s #FloatABoat campaign on social media
Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home.
As Paper Boat’s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns.
They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.
However one of Paper Boat’s campaigns was a huge hit among audiences called #FloatABoat .
As you can get the idea by the name, the company asked people to make a paper boat like they used to make in their childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. #FloatABoat and following their social media pages.
Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children’s education.
The purpose behind the campaign touched millions of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign.
Case Study 7: Nivea India’s ‘Mom’s Touch
This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother’s Day. Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.
The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.
Case Study 8: KKR – IPL Team’s Digital Marketing Strategy
Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars – Shahrukh Khan.
KKR team has the most engagement with its fans and followers due to its digital marketing case studies. During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news & updates.
For engagement, first, they decided to create a video blog dedicated only to KKR fans named “ Inside KKR ” where fans can get through their news and their favorite players easily.
Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team.
They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. Players of KKR had queued sessions on Twitter with their fans and run a special “Cheer for KKR campaign” . This is for the time that any sports team followed a digital idea.
Results of the campaign:
- The Facebook page of KKR has 15 M likes during the campaign, the highest of all the other IPL teams.
- On Twitter, KKR is the most engaging IPL team.
- KKR became the most followed IPL team on Instagram with more than 466K followers.
- It has also gained traffic to its Pinterest page and Google Plus profile.
- Customized & personalized videos shared on social media platforms by fans led them a chance to receive a valuable acknowledgment by the team players which has turned into 10 million cricket followers and impacted on and off the KKR team.
Case Study 9: Cadbury’s Dairy Milk Team Digital Marketing Strategy
The case study will give a brief on the strategies of dairy milk silk and Spotify releases mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.
Why they got need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. Dairy milk and Spotify reach out to GenZ with new strategies.
The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify’s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.
Case Study 10: Nilon’s Diwali Campaign Reached Near 2Million Users – Digital Marketing Strategy
The case study of Nilon’s Diwali Campaign reached nearly 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon’s acquire a wide range of quality products that include food products as well.
Although, the food forms are an integral part of every festival. Hence, Nilon’s Diwali celebration campaign was initiated don’t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.
To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.
Nilon’s partnership with the influencers for more engagement and crossed nearly 2 million traffic through this strategy.
Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign
The ZEE5 has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.
The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.
Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to #RunWithRashmi , and a few lucky winners will get an opportunity to attend the #RashmiRocket screening along with the full star cast! pic.twitter.com/NAxpK1hUk7 — ZEE5 (@ZEE5India) October 8, 2021
This conversation leaked all over the social media channels and news channels to stand out from the crowd.
Furthermore, the discussion on the movie clips and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.
Case Study 12: BookMyShow Digital Marketing Strategy
The case study of BookMyShow by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow’s in house team, a campaign to target the following mentioned below
- Entertainment-Lovers
- Geographic restrictions notwithstanding
- Social Setups via social media platforms
These are the main features of the campaign that are being a high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.
Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.
Case Study 13: Sony BRAVIA’s Digital Marketing Strategy
The case study of Sony India explores the campaign of Sony Bravia integration with Google TV in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.
The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed from scratch by building curiosity with a series of ENCRYPTED tweets with no reference.
After that, the team waited for a while for the engagement of the users and listened to them as well. The audience stand on the hopes and strategies of the campaign, the audience started sharing their experiences and problems they are facing.
Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues from the audience.
1. YouTube 2. Disney Hotstar 3. SonyLIV 4. Amazon Prime Video 5. Netflix — Sony India (@sony_india) October 28, 2021
Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies. Through this campaign, Sony India earned 8.5 million impressions.
Case Study 14: Zandu Ultra Power Balm Digital Marketing Strategy
The case study of Zandu Ultra Power Balm launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled ” Kada Dard ka Kadak Jawaab.”
The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali’s posts were launched on weekly basis to increase engagement.
The results of the campaign were very effective with the sales
- 7.7 Lacs Reach
- 2.3 Lacs Engagement
- The users were Continous commenting on all the routes used in the campaign.
Case Study 15: Cultbike.fit Digital Marketing Strategy
The case study of the Cultbike.fit integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.
The campaign gets kickstarted with the launch campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring Atul Khatri. The campaign introduces Atul Khatri as the chief executive officer of Cultbike. fit.
Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience’s views and comments to vote for the participants and get recruited for the top position.
To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram.
Added new followers around with a growth of 106% on Facebook and 205% on Instagram.
Case Study 16: Reliance Jio Digital Marketing Strategy
The Jio is planning to execute a campaign on the occasion of 5 years anniversary. The Jio started the campaign with the #5YearsOfJio video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.
How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.
Celebrating #5YearsOfJio ???? 5 years of Digital Revolution. Thank you for being a part of this journey. #WithLoveFromJio #JioDigitalLife #DigitalIndia #Jio #Birthday pic.twitter.com/B09xIlx4iv — Reliance Jio (@reliancejio) September 5, 2021
The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people’s emotions and will build engagement all over the internet.
Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio
Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the total reach of the campaign was up to the 954k+
Case Study 17: Aditya Birla Digital Marketing Strategy
The case study of Aditya Birla started on behalf of World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.
Here, you will see how Aditya Birla spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.
the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.
The campaign ran for around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.
Case Study 18: Streax Digital Marketing Strategy
Streax planned various digital marketing case studies as this one stand’s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.
The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.
The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar.
The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.
The Streax earned a reach of over 36 million users and 15 million consumers in India.
Case Study 19: Hershey Digital Marketing Strategy
The Hershey launched a campaign with #MeantToBeShared to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.
Hershey’s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.
Moreover, the audience engaged with this campaign for more than 2 to 3 months by reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.
Case Study 20: Adidas Digital Marketing Strategy
Adidas plans a few digital marketing case studies to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.
The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.
Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.
Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.
This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered one of the digital marketing case studies in Adidas’s campaign history.
Case Study 21: Rage Coffee Digital Marketing Strategy
Case Study 22: Plum Digital Marketing Strategy
Case Study 23: Swiggy Desi Masala Digital Marketing Strategy
Sooo… an image search of ‘desi masala’ shows pictures of women, NOT masala. ???? This Women’s Day, we’re trying to change that result. To help, upload an image of any masala/dish, add ‘desi masala’ in the caption, & search engines may pick it up! (Don’t forget to tag @swiggy_in ????) pic.twitter.com/udhHo39eq0 — Swiggy (@swiggy_in) March 5, 2021
Case Study 24: Rasna Digital Marketing Strategy
Rasna is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.
The Rasna was known for its ‘I Love You Rasna’ tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.
The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.
Rasna’s posts were shared on various influencer’s pages such as; BharatzKitchen , Kanak Khaturia, and Meghna’s Food Magic. This amps the engagement from several page accounts and submerges on Rasna’s Page to know more.
This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.
Case Study 25: Burger King India Digital Marketing Strategy
Burger King India is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine’s day as the season of breakup.
Burger King India tied up their Whopper to launch on valentine’s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.
Usually, valentine’s day is celebrated by couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine’s day is the season of breaking up and finding someone better by describing the parallels between relationships and burgers.
The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build engagement to be a part of the Whopper Clan.
Hence, the campaign results in an 11.6 million reach across social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.
There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion.
Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It’s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law.
Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. So let’s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.
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Great information about different digital marketing strategies fro big brands in india .
Thanks Rakesh for appreciating. Keep Reading!
rahul nishad
your content is outstanding ! plz come up with some more blogs on digital marketing stratergy ….
Sure Rahul, we will definitely share strategies centric posts. Soon!
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Home » Management Case Studies » Case Study: Advertising Strategies of The Times of India
Case Study: Advertising Strategies of The Times of India
The Times of India (TOI) is one of the leading newspapers in India. It is the largest circulated English newspaper in India. It represents the growing influence of Indian middleclass and the value of English education in the country. The Chief Manager of advertising at The Times of India was evaluating effectiveness of its campaign in building The Times of India as a national brand. Most of the advertising in the past has been functional in nature. It has concentrated on promoting Times of India as a brand with functional elements like ‘largest circulated‘ English newspaper; most upmarket newspaper; the newspaper with a grip on future and other relevant functional attributes which are common for a newspaper. Recently they have shifted to emotional platform where the newspaper is being projected as something that chronicles the aspirations of Indians. It reflects struggle, turbulence, success and failure in an Indian’s life. He was wondering whether such an advertising campaign will help in changing the outlook of people towards the newspaper. He needs to evaluate the rationale and come up with answers to few of the questions.
India as a Nation of Newspaper Readers
There are 300 newspapers in India. The Times of India is the largest English newspaper in India and second largest English broadsheet newspaper in the world. There are more than 8 million readers who pick up TOI everyday in India. This represents a growth of almost 30% to the previous year and defies the gleaming outlook towards newspaper industry due to advent of television in India. It is the reigning king in most of the cities in India. The Times of India offers the largest reach among newspapers in socio economic categories most coveted by advertisers- sec A and sec B and eight of every ten readers belong to sec B class. It is ranked as the six best newspapers of the world. Just ten years ago this newspaper was sold only 845000 copies and today its circulation has gone well above three million copies a day. The company has followed a world war—II strategy called pincer movement strategy. It is based on twin thrust of editorial value additions and audacious pricing. More readers chose times of India because it give them more for less.
Times of India-The Newspaper Product
The Times of India as a newspaper offers a buffet of contents spread over a diverse range of interesting. From hard, political analysis to soft trend related news reports, to spiritual and metaphysical stories. News in developed and interpreted with a more local focus and an equally strong global context. There is a strong emphasis on encapsulating news in lucid info graphs and illustrations. Cartoons and caricatures are used to create humor and cheer them for the day ahead. News stories are kept short and crisp to save the reader’s time. A typical paper runs into anywhere between 24 and 32 pages and carries daily city centric life style and other supplements such as Delhi Times, Bombay Times, Kolkata Times and related supplements like Education Times (Education), Ascent (Careers) and Times Property (Real Estate). The supplements recognize the reader’s widening scope of interests. Across the main newspaper and the supplements, there is a strong emphasis on local content. Individual editions reflect the local character of their geographic region while being true to the brand philosophy to the core. In May 2002, TOI came out with a slicker launch in International standards. In 1992, with an invitational price offer, the cover price was halved and the content in the newspaper was dramatically increased. Primed up local coverage, additional pages for sports, business and entertainment with color, graphics, cartoons became the key elements of Times of India new editions. In June 2003, The TOI offered its hindi newspaper Navbharat Times (NT) with the English newspaper at a special price of Rs 75 per month. It was a great scheme as existing readers of Navbharat Times got an opportunity to read the English newspaper for only a small amount. Moreover, people could buy a package for their family. Both the newspapers have different editorial feel and frequently varying viewpoints. So the reader got a chance to have different perspective of exposure. In less than 30 days, The TOI-NT combo could move 200,000 orders. In July 2003, TOI offered its second combo offer TOI with Economic Times at the same attractive price of Rs 75 and the response was overwhelming. In early 2003, TOI in Delhi became the first newspaper to go full colour. This was in line with company’s urge to innovate and the reader’s sensitivity to style and penetration. TOI embraced technology in earnest in the whole value chain. From receipts of advertising to production of the newspaper, the company makes extensive use of technology, allowing the newspaper to interact with customers and advertisers on real time basis, coordinate the scheduling and page making functions and print and volume smoothly on a sustained basis.
The advertising campaigns can be classified as a set of unified and well planned programs in which the finger is on the pulse of the audience. The advertising campaign of TOI tries to touch every Indian’s life. They have moved from functional, circulation based advertising claims to establish an emotional chord with readers. They have used a set of emotions from hard realty to humour, from slice of life creative to those celebrate a day in an average Indian’s life. The common thread has been a distinct ‘true to India’ style, which has led to appreciations from readers and a host of awards in various advertising functions. The campaigns represent the period in which we live. The 50 years of freedom campaign launched in 1997 subtly brought out the various facets of life in India. The advertisements have highlighted the ‘Indian-ness’ in all the campaigns and reflected how TOI is a part of this great journey of Indian-ness. Now they need to move ahead and develop a campaign which can highlight their success and also build similar brand values across all the newspapers and supplements.
Questions for Discussion:
- What factors have contributed to the success of Times of India/ What strategies they have followed in Indian market?
- Evaluate the advertising campaign of Times of India. What are the learning lessons from these campaigns?
- How the goals of integrated view of all editions can be achieved through a modified advertising campaign?
- Suggest an advertising campaign for Times of India covering the objectives, message and media decisions?
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Real Estate
At its best, [ client name: the himalaya group ], success story of advertising in delhi ncr of indian real estate project, this success story of advertising in delhi ncr, noida is of the himalaya group, a leading real estate company in india. the himalaya group has successfully delivered several group housing projects, spanning over 2.1 million sq. ft. in total. some of the renowned projects delivered by them include himalaya tower, himalaya legend and himalaya tanishq. their ongoing greater noida west real estate project himalaya pride has commenced the process of delivering possession, with two towers already delivered. it is a mega group housing project..
websites developed for the himalaya group by uni square concepts
This indian real estate traditional & digital marketing case study focuses on how we were able to make the himalaya group stand on top in their digital marketing strategy among all other competing real estate projects. it also highlights the other atl and btl strategies used by us for this greater noida west real estate project. the company was able to thrive with the leads obtained by them through our efforts ..
- Uni Square Concepts
THE HIMALAYA GROUP AWARDED UNI SQUARE CONCEPTS ON 26TH DECEMBER, 2021 WITH A LONG SERVICE AWARD FOR DEDICATED & REMARKABLE SERVICE OVER THE YEARS
Uni Square Concepts has managed to leave a deep impact because of its organic market approach. Special attention to details, whether be it SEO or social media is what you can expect from them.
Shikhar Sharma
President, marketing, himalaya group, situated in india , advertising for the world ., [ strenuous situations, demanding times ], the challenge.
Few Glimpses of HIMALAYA Tanishq
When The Himalaya Group sensed the intensity of the situation, they reached out to Uni Square Concepts . They expected us to detect the issues and initiate by enhancing the presence of the brand, so that simultaneously the Himalaya group comes on the top among its real estate competitors. Primarily, the focus was on their latest Greater Noida West real estate project, Himalaya Pride. After doing a thorough analysis, Uni Square Concepts figured that customers were not able to locate ‘The Himalaya Group’ while searching for a similar category and services online as the On Page optimisation strategies implemented by the previous marketing agency were not up to the mark.
- Considering the potential that the brand carries in terms of market value and consumer trust, it failed to generate enough awareness about their projects online in various segments of India.
- The need of the hour was to generate awareness and build an identity of the brand among its target audience.
- Experiencing fewer organic search traffic and lack of an effective search ranking, the users couldn’t find the website online, while they searched them on different browsers. As a result, the brand was not getting enough amount of inquiries and leads.
After doing intensive research and analysis during the making of this Indian Real Estate traditional & digital marketing case study, we further learned that the brand required a 360-degree marketing approach to link their online success with other traditional marketing efforts. Major initial objectives were set in the process of making this brand marketing story, a success story of advertising in Delhi NCR, Noida. They are:
(1). In the first phase, the focus was to build brand awareness by using specific marketing tactics:
- Online marketing– To improve the rank on SERP and growing the traffic of the website, the focus was given to Search Engine Optimization. It was planned to initiate a campaign on Google AdWords, to provide the company with an instant boost in their number of leads.
- Other Offline marketing tactics such as BTL and TTL activities to support online efforts.
(2). The second phase was all about generating a high number of good quality leads for the brand, with the help of specific online and offline activities.
[ Effective Measures ]
The solution.
Few Glimpses of HIMALAYA PRIDE
WEBSITES Uni Square Concepts undertook a comprehensive web development initiative for the Himalaya Group, initially crafting a dynamic website that was later redeveloped with a fresh, updated look. The efforts of this Indian Real Estate traditional & digital marketing case study started with conducting a thorough marketing audit of The Himalaya Group, with a motive to understand the strategies. It was during this audit, that we foresaw the journey that came along with the brand. We then began carefully moulding its way towards building a brand new SEO friendly website . Whilst working on that, we expanded their Information Architecture (IA) by keeping in mind, its manoeuvrability and deep linking. The redesigned site aimed to enhance user experience and align with contemporary design trends. Additionally, we successfully developed a dedicated website for the Himalaya City Center project. These platforms not only showcase the company’s real estate portfolio but also provide a seamless digital experience for potential clients, featuring user-friendly interfaces and engaging content that reflects the Himalaya Group’s brand ethos and offerings.
SOCIAL MEDIA MARKETING Uni Square Concepts managed Social Media Marketing for the Himalaya Group as well as their projects Himalaya Pride, Himalaya Tanishq & Himalaya City Center. The work involved total handling of Social Media Marketing right from conceptualisation to writing of copy, designing of posts etc. Our team also managed the entire strategy for their page spend and also handled their sponsored campaigns on a regular basis on Facebook and Instagram.
Few Designs created for the himalaya group by uni square concepts
VIDEO PRODUCTION Uni Square Concepts executed impactful video production projects for the Himalaya Group. Meticulous planning and collaboration resulted in a visually compelling narrative that highlighted the unique features of Himalaya Group’s projects. The video, created to resonate with the target audience, effectively showcased the real estate offerings’ beauty and value. Uni Square Concepts’ expertise in storytelling and visual communication brought the Himalaya Group’s brand to life, enhancing its market presence and engaging potential buyers and investors.
Multimedia developed for the himalaya group by uni square concepts
ON PAGE SEO To see it becoming a sucess story of advertising in Delhi, NCR, our goal was to escalate The Himalaya Group’s website for effortless browsing and to attract potential prospects. For implementing our goal, we optimized localized landing pages and executed submission of xml sitemaps, which bought in Google and other search engines to crawl and index the content of the website regularly.
OFF PAGE SEO & GOOGLE ADS The elevation unearthed an unprecedented increase in website traffic, due to which we were able to administer A/B tests. Furthermore, we continued optimizing lead generation and conversion. Alternatively, we ran these processes & came across the behavioural patterns of online prospects and conceptualized a constructive way to reach out to them. Followed by Off page SEO to generate awareness, traffic and leads on the regular basis, we proceeded toward focusing on Content Development, Paid advertisements such as Search and Display along with Social Media Management for the brand.
TRADITIONAL MARKETING This Indian Real Estate digital marketing case study was half-finished until the offline marketing got put to use. Some of the advertisements and campaigns that we have managed for the brand include:
- Hoardings and Billboard
- Advertisements
- Print advertisements
- Radio Advertisements
- Brand Activation campaigns
- CRM integration marketing
BANNER DESIGNED FOR THE HIMALAYA GROUP BY UNI SQUARE CONCEPTS
EXTENSION OF SERVICES This Indian real estate traditional & digital marketing case study involves some other factors as well. Our marketing framework for Himalaya Group which included 360 degree Offline and Online marketing activities, later extended to providing the company assistance with our 3rd party management services. Under this service, our dedicated team members of Uni Square Concepts help the brand to manage and maintain relations with a list of existing and potential customers. For such kind of service, we maintain a cloud database of the customers. This database can be accessed by our team and by the client’s team, for keeping an eye on the ongoing operations & its progress.
UNI SQUARE CONCEPTS FELICITATED THE HIMALAYA GROUP AT ONE OF OUR EVENTS
[ Outcome ]
Revamped the logo
Till now, we have not failed to unravel effective solutions for the client. As a result, The Himalaya Group continues to partner with Uni Square Concepts even to this day. The association which had started in 2014 is growing deeper day by day. With our continuous 360-degree marketing efforts, we were able to make this project a success story of advertising in Delhi NCR, Noida. We generated some great results for Himalaya Group that makes it an interesting Indian real estate traditional and digital marketing case study:
- 175% of the expansion in the number of indexed pages
- Attained No.1 search ranking position amongst all real estate competitors (big brand names) who have properties in the same vicinity/city/region and specifically, who were with competing us in the Greater Noida West real estate projects. The results do not include competition with real estate portals.
- Our content marketing efforts and campaigns garnered more than 3.50 Million Impressions
- We successfully acquired approx 87,000 new users per quarter on an average from the target market.
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Best Real Estate Digital Marketing Case Studies in India 2024 Trending
- July 17, 2023
Table of Contents
Everyone nowadays uses a search engine to find almost any piece of information. No one wants to wait when they can gain information in a matter of minutes. Due to this, everyone is shifting to the digital world to be more accessible for potential customers or buyers. It is the same when it comes to the real estate industry.
As the demand for residential properties is increasing, real estate agents and organizations are desperately trying to find ways to bring more and more people to the property. It is tough to buy or sell a property without arranging it through a professional real estate agent. Real estate agents use digital marketing to earn the clients’ trust and then drive their services to the clients. The internet has made the whole marketing process so much easier and more convenient. Real estate agents or organizations can target the right audience with effective digital marketing strategies.
Digital marketing in real estate is not just about posting the property on the internet; it is more than that. It is being creative, innovative, and thinking outside the box to grab the attention of buyers. This blog will talk about a few best real estate digital marketing cases in India to see how they implemented strategies and used digital marketing to their advantage.
Here’s the List of Best Real Estate Digital Marketing Case Studies in India
#1 real estate digital marketing case studies – regent hill by hiranandani.
Source: Hiranandani Group
This is one of the best real estate digital marketing case studies in India. Regent hills is a part of Hiranandani Gardens in Powai. They had four challenges that they had to tackle to reach their goal and bring in buyers. The four challenges are
- Their 1 BHK apartments were much expensive than their competitors. And their carpet space was also less.
- To persuade those seeking a premium lifestyle to consider the Hiranandani brand.
- Persuade the target audience of the benefits of living in the most desirable location – Powai.
- To demonstrate the higher-priced Regent Hill 1BHK’s investment value.
Their target audience where:
- 30 to 60 plus years of male and females
- Married or unmarried
- CEOs, diamond Merchants, sports players, people from the entertainment business, directors, etc.
- Frequent international travellers
- first-time home-buyers, investors, people interested in a luxurious property
To pass these obstacles, they came up with a digital marketing strategy. They aimed to build high brand awareness and achieve high lead volume by targeting or focusing on generating leads and using top performing platforms and creatives.
Their plan execution:
- Initially, they launched the campaign by generating brand awareness. They did this through google search by using Ad automation tools to increase their ad delivery and efficiency.
- For reach and frequency campaigns, they used videos, carousels and static formats available on Facebook. Other than Facebook, platforms like Twitter, Linked In and Instagram were used.
- They used the Google display network and ran a branding campaign. For branding, they even used Youtube bumper ads and Trueview ads.
- They also released ads on forums like Yahoo, Taboola and ads on inshorts. They even used real estate portals such as 99 acres to spread the word.
- They analyzed the keywords and used generic keywords. They ran a guerilla campaign and added different ad extensions like a call or site extension so that potential buyers could quickly access all the information.
- They used Yahoo Native, Taboola, magic bricks, Facebook newsfeed, and Youtube for lead generation campaigns. And they received quality leads from all these platforms.
- They converted their audience successfully through remarketing campaigns. They used Google display and Facebook. During the remarketing stages or campaigns, they even used WhatsApp and SMS to create urgency among the buyer’s minds to purchase or book the home online.
The brand optimised the campaigns that they launched regularly by keeping their focus on quality leads. They maintained low CPLs by investing in top-performing sites. Due to this approach, they gained higher quality leads at a lower cost per qualified lead.
During these campaigns, they noticed that video ads performed much better compared to other formats. They received high click-through rates and leads through video ads. In video ads or videos that they published, 20-second videos performed better with high click-through rates than 10-second videos.
Through all the campaigns they launched, they received more than 3700 leads and 1080 site visits. A total of 215 flats were booked.
Through this real estate digital marketing case study in India, we can see that investing in high-quality sites and remarketing can help gain more conversions and leads.
#2 Real Estate Digital Marketing Case Studies in India – Amanora Gold Towers by Amanora Park Town
The following real estate digital marketing case studies in India is Amanora Park Town’s Gold Towers. The township is about 400 acres. Their idea was to create a digital launch strategy, and they wanted to achieve maximum conversions in the first month of the campaign launch. The challenges that the real estate organisation had to overcome are :
- Increasing brand awareness in target markets for a higher conversion rate during the product launch.
- Using a large variety of digital platforms to reach a larger target audience
- Generating huge lead volumes in order to meet sales targets of 600+ reservations each month.
- Outperforming several current competitors in the core micro-market, particularly in the affordable housing segment.
Their target audience was:
- young adults moving to Pune for jobs
- young nuclear families interested in owning a luxurious home on a budget
- The target market was Pune, Mumbai, NRIs and the rest of Maharashtra
- investors, entry-level home buyers & second home buyers from Tier 2 cities
Their campaign had a three-phase approach.
Phase 1: Brand awareness and recall
- They aimed to reach out to a broader target audience in order to increase brand recall.
- In this phase, they spoke about Amanora and the life residents can receive at this township. They talked about the history of the township and the brand. They emphasised the 22 plus years of experience in the market instead of talking regarding premium living.
- They targeted people who were searching for Amanora, and they were successful in diverting their perception regarding the place from a premium space to a hassle-free living space.
- They used social media in engaging with the people and potential buyers.
- They used DoubleClick by Google and used video and content marketing to get the word across.
Phase 2: Teaser Phase
- They aimed to create a buzz regarding the project.
- The primary purpose of the teaser phase was to capitalise on the already developed brand recall from Phase I of the campaign.
- To stimulate interest among different market categories, a differentiated communication strategy was used.
- They used social media platforms like Facebook, Twitter, Youtube and Instagram. Through these platforms successfully generated curiosity in the potential buyer’s minds.
- Facebook Reach & Frequency campaign was used to present different ads to the audience in a controlled manner.
Phase 3: Launch Phase
- They aimed the reach high lead volumes by using digital marketing platforms and content marketing.
- They converted the leads from the initial two phases with a considerably greater conversion rate in this step.
- They communicated to the audience that it is a once in a lifetime opportunity to acquire a home in Amanora for a reasonable price. They communicated in both English and the vernacular.
- In the previous phases, they had piqued interest in the market and raised brand searches, and they carefully increased Google Search Campaigns . The campaign’s average cost per qualifying lead was decreased as a result of this strategy.
- They were able to get a much more prominent lead volume by using Facebook Newsfeed and Lead Generation campaigns . They were able to create recall value through video and content marketing.
Through these campaigns, they had 9000 plus leads and 600 plus bookings in a month. They had 3100 plus site visits, and they achieved an overall of Rs 312 cost per acquisition.
Through this real estate digital marketing case study in India, we can see that even though social media platforms, we can read awareness. Brand recall is the key to sales.
#3 Real Estate Digital Marketing Case Studies in India – The Himalayan Group
Source: Magic Bricks
The Himalaya Group is one of India’s largest real estate developers. The Himalaya Group has completed many group housing projects totalling over 2.1 million square feet. Himalaya Tower, Himalaya Legend, and Himalaya Tanishq are just a few of the notable projects they’ve completed.
When they wanted to take up digital marketing, they were continuing Greater Noida West Real Estate Project Himalaya Pride. They had begun the process of handing over possession, with two towers completed. It’s a massive housing project for a large group of people.
The Himalayan group wanted to be on top with their digital marketing strategy and other competing real estate projects. They wanted to identify the problems and begin by boosting the brand’s visibility so that the Himalaya group would be at the top of its real estate competitors at the same time.
The focus was primarily on Himalaya Pride, their newest Greater Noida West real estate project. After completing a thorough study, it was calculated that customers were not able to identify The Himalaya Group when they were searching for a similar category and services online as the previous On-Page SEO techniques employed were not up to the mark. The challenges that they noticed were:
- Despite the brand’s potential in terms of market value and consumer confidence, it has been unable to raise adequate awareness about its projects online in various parts of India.
- The need of the hour was to raise brand recognition and establish a brand identity among the target demographic.
- Users couldn’t locate the website online while searching on numerous browsers due to a lack of organic search traffic and an effective search ranking. As a result, the brand was receiving an insufficient number of inquiries and leads.
They issued a 360-degree approach to enhance their branding. This approach looked at linking their online efforts or success with traditional marketing. They divided it into two phases.
Phase 1: Build brand awareness by using online marketing. Search Engine Optimization was prioritised in order to boost the website’s ranking on SERPs and increase traffic. It was planned to launch a Google AdWords campaign to offer the company an immediate boost in lead generation. During this phase, offline marketing strategies were implemented to support online activities.
Phase 2: To generate high-quality leads.
The execution :
- First, they built an SEO friendly website where information regarding the brands, projects and other relevant details with valuable links were implemented.
- Their goal was to elevate The Himalaya Group’s website for easy browsing and to attract potential prospects in order to see it become a success story of advertising in Delhi, NCR. They achieved it by optimising localised landing pages and submitting XML sitemaps, which allowed Google and other search engines to scan and index the website’s material on a regular basis.
- They continued to improve lead generation and conversion. Alternatively, they repeated these processes and discovered the online prospects’ behavioural patterns, as well as a productive technique to contact them. They then focused on Content Development, Paid Ads such as Search and Display, and Social Media Management for the brand, followed by Off-Page SEO to build regular awareness, traffic, and leads.
- Along with these strategies, they implemented traditional marketing strategies to keep the awareness going strong everywhere. They also maintained a database of existing and potential customers so that they could keep the interaction going.
The results that they saw with the 360-degree approach were:
- 175% of the increase in the number of pages indexed
- Achieved the No. 1 search ranking position among all real estate competitors with properties in the same vicinity/city/region, specifically those with competing Greater Noida West real estate projects.
- Content marketing activities and campaigns generated more than 3.50 million impressions.
- On average, they were able to recruit approximately 87,000 new members per quarter from the target market.
From this real estate digital marketing case study in India, we can note that having a strong and effective SEO strategy is beneficial. SEO brings in more awareness than one can imagine. And along with digital marketing strategies, simultaneously implementing traditional marketing strategies will help build a strong and effective marketing strategy.
I hope, from this blog, you understood how essential digital marketing is for real estate agents or organizations. Having an effective digital marketing strategy can help in boosting sales and also helps in people remembering your brand. These were a few real estate digital marketing case studies in India that were successful and effective for the brand.
Written By Digital Scholar
Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.
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Relief for DK Shivakumar as Supreme Court dismisses money laundering case against him
The court said ED failed to link the source of the cash recovered to money laundering
In a major relief to Karnataka Deputy Chief Minister D.K. Shivakumar, the Supreme Court on Tuesday quashed the 2018 money laundering case against the senior Congress leader.
In 2018, the Enforcement Directorate had filed a chargesheet against the Karntaka Congress chief under Prevention of Money Laundering Act (PMLA).
Following this, ED arrested Shivakumar in September 2019 over allegations that Rs 8.59 crore cash seized from his Safdarjung Enclave apartment was linked to money laundering.
In 2019, he had moved the Karnataka High Court, seeking dismissal of the ED summons. With no relief in the high court, he then approached the apex court.
The Supreme Court bench comprising Justices Aniruddha Bose and Bela M. Trivedi said the ED was unsuccessful in linking the source of the cash to money laundering.
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