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What Is a Case Study?
When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.
Deep Dive into a Topic
At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.
As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.
Study a Pattern
One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.
During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.
As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.
Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.
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How To Write Viewpoint in Case Study (With Examples)
Your goal in writing a case study is to analyze and provide solutions to a problem that a business or organization tackles.
To achieve this, your analysis must be framed from the perspective of someone who can solve your case study’s problem, such as the firm’s Chief Executive Officer, a department director, or a shop manager. The Viewpoint of a Case Study is the portion where you put yourself in the shoes of that handpicked individual.
In this article, we will present and elaborate on the steps in writing the viewpoint of the case study so you can select whose perspective best suits your case study’s problem.
Table of Contents
What Is Viewpoint in a Case Study?
What is the importance of the viewpoint of the case study, 1. start by reviewing your case study’s problem, 2. identify the person(s) that you think has the ability and authority to decide and solve your case study’s problem, 3. justify why you have selected that person(s) as your case study’s point of view (optional), tips and warnings, 1. what point of view should a case study be written in.
The Viewpoint or Point of View in a case study indicates the person who has the authority, ability, and expertise to recommend and decide how to solve your case study’s problem. Once you have identified this person, you will assume his/her role in analyzing the problem. Basically, this portion tells the readers that you are viewing the given case in the eyes of your selected person.
Suppose that your case study involves recruitment issues in a firm. In this case, you can use the HR manager’s perspective as your case study’s viewpoint. The HR manager has the appropriate skill sets and knowledge about the firm’s recruitment process, making him/her qualified to decide regarding this issue.
Most case studies state the individual’s name whose perspective serves as the Viewpoint of the Case Study (e.g., Mr. Juan Dela Cruz ). However, there are also those that just indicate this specific person’s title or position in the company (e.g., Chief Executive Officer ).
Some case studies use the term “Point of View” or “Protagonist of Case Study 1 ” instead of Viewpoint.
The Viewpoint is located at the beginning of the case study, usually after the “Statement of the Facts” portion.
People have different perspectives about a particular issue of an organization. For this reason, it is challenging to concentrate or focus our analysis since it can be viewed from multiple points of view.
For instance, a finance officer may attribute the decline in sales to insufficient funds disbursed to the marketing department. Meanwhile, a sales officer may attribute the same problem to the increasing market competition. This variation in perspectives makes it more challenging to develop the most appropriate approach to analyze the problem.
Limiting the perspective of your case study to the most suitable person makes your analysis more concise and straightforward. There is no need to capture everyone’s perspective since the viewpoint of your selected individual is the only relevant and valuable one.
How To Write a Viewpoint in Case Study?
Writing your case study’s viewpoint is pretty straightforward. All you have to do is to follow the given steps below:
Review and identify in which “field” or “category” your case study’s problem belongs. Say your case study’s issue is about the declining satisfaction level of the firm’s customer service department, as reflected by their recent survey. The category which this problem falls under is apparently “customer service”.
Another example: if your case study’s problem is rooted in how a firm drew flak from the public for its waste disposal mechanisms that have degraded the natural environment around a certain community, then this problem falls under “environment and waste disposal”
Shortlist people who you think can qualify as the viewpoint. Ensure the candidates are involved in the “category” or “field” where your problem belongs. Afterward, determine who is the most qualified to decide for your case.
Using our previous example, you may select from the following individuals the viewpoint for the problem of the declining satisfaction level of the firm’s customer service:
- The firm’s CEO
- The Director of the firm’s customer service department
- A customer service employee
All of them can be a suitable viewpoint since they are all involved in the particular category where the problem belongs. However, you should only select one person. If we analyze each individual:
- The firm’s CEO – Although he/she has the highest authority in the firm, he/she might have no specialized knowledge about customer service. Thus, we cannot select him/her as a viewpoint.
- The Director of the firm’s customer service department – This person supervises the entire customer service arm of the company so he/she knows everything about it, including its nitty-gritty processes. This person is the best viewpoint for our problem.
- A customer service employee – Although this person has skill and experience in handling customers’ concerns and queries, he/she has no authority to change something in the firm’s current customer service system. Thus, we cannot select him/her as a viewpoint.
Upon analysis, the most suitable perspective to use for this case study’s problem is that of the Director of the customer service department.
Once you have figured out the Viewpoint of your case study, you may now explicitly state in your manuscript his/her name and title or position in the firm.
Explain why you have selected this person by stating his/her role, experiences, and contributions to the firm or organization.
Some published case studies do not put justification for their selected viewpoint since it is optional. However, it is advised to include one to make this portion more detailed.
Examples of Viewpoint of Case Study
To help you further understand how to create the viewpoint of a case study, we have provided you with some examples that you may use as a reference.
Case Study Problem : The popularity and momentum of Netflix Inc. start to wane as it loses around 200,000 subscribers in the first quarter of 2022, resulting in lower investor confidence in the firm.
Viewpoint: Reed Hastings, Chief Executive Officer (CEO) and co-founder of Netflix.
The CEO has the highest authority to decide how to solve Netflix’s problem. He also oversees the entire operation, making him qualified to deal with the problem.
The straightforward example above simply states the name of the selected viewpoint and then his position or title in the company. However, although the example above already satisfies what a viewpoint is, the format used in this example lacks justification. Let’s look at the next example which includes reasons or justification for the selected viewpoint.
Case Study problem: The marketing and publicity department of Solstice Clothing Line decided to concentrate their marketing efforts in the digital realm during the height of the COVID-19 pandemic, which drove their reach and engagement upward in the early quarters of 2019. However, in the last quarter of the same year, the business experienced a gradual decline in its overall engagement levels on its social media handles.
Viewpoint: The problem needs the expertise of Celine Garcia, the Marketing and Publicity Director of Solstice Clothing Line. She is in charge of assessing the performance of the clothing line’s marketing officers, approving digital marketing content, and evaluating the level of engagement with digital publicity materials.
This example mentions the name of the chosen person together with her position in the firm. It also explains the reason why she was selected as a viewpoint by stating her role in the business .
Case Study Problem: Paws Corner is one of the largest pet shops in the National Capital Region. It serves as a haven for different types of pet animals until a willing person adopts them. In 2017, the Paws Corner experienced a continuous decline in profit due to the increasing rental and operating costs. For this reason, the business is faced with the dilemma of whether to continue its operations or to close it indefinitely.
Viewpoint: Mr. Lito Cruz, the manager, and owner of Paws Corner, has led the operations of Paws Corner since 2015. He manages the day-to-day transactions of Paws Corner and keeps track of its revenues and expenses. He is a certified animal lover and an entrepreneur at heart.
The example above stated the most appropriate perspective that must be used for the case study (which is its manager and owner). There’s also an explanation to justify why he was selected as the viewpoint.
- Narrow down your case study’s viewpoint to a single individual . Although a case study can be approached through multiple perspectives, it’s better to limit your case study’s Viewpoint to a single person who can best decide on the problem. This will also make your analysis of the case easier and less complex.
- If the case being analyzed involves a certain department of an organization, the best viewpoint of the case study is the department head. For example, if your case involves the financial management of an organization, you can select the Director of Finance of that organization as your viewpoint.
Frequently Asked Questions
Since a case study is a form of formal writing, it is usually written in the third-person perspective. Hence, pronouns such as “He”, “She”, “They”, and “It” are generally used in case studies.
- Schweitzer, K. (2019). Writing Business Case Studies for Class. Retrieved 23 May 2022, from https://www.thoughtco.com/how-to-write-and-format-a-business-case-study-466324
Jewel Kyle Fabula
Jewel Kyle Fabula is a Bachelor of Science in Economics student at the University of the Philippines Diliman. His passion for learning mathematics developed as he competed in some mathematics competitions during his Junior High School years. He loves cats, playing video games, and listening to music.
One thought on “ How To Write Viewpoint in Case Study (With Examples) ”
Thank you for thisss. Really need this because our case studies aren’t explained so yeah, this helps.
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Evaluating a Text
Content & point of view.
Content is made up of main idea and supporting information. There are some basic questions to ask in order to analyze how these two pieces function together, and whether they function effectively.
Analyze a text’s content when that text’s purpose is to persuade or inform. Questions about content fall into four main categories:
Relevance of Content
- Is the main idea generally believable? (note that this question does not ask whether you believe or agree with the main idea; it asks if the main idea is logically acceptable, so that even if you don’t agree, you can still see the legitimacy of the idea)
- Is the supporting content directly related to that main idea?
- Do the key supporting ideas relate to and build upon one another?
- Do the details and examples relate to the key supporting ideas and main idea?
- Is the content relevant and appropriate to the author’s purpose?
- Is the content relevant to and appropriate for the author’s intended audience?
Amount of Content
- Are there enough key supporting ideas to verify the main idea? (e.g., so that an argument is not based only on one reason or example)
- Are there enough examples to fully explain a key supporting idea as appropriate to the audience?
- Are examples detailed enough to fully explain a key supporting idea as appropriate to the audience? (e.g., are definitions or key words or concepts included if the audience might include members who are less expert in the field?)
If the main idea is that new hiring procedures need to be implemented in the workplace, the support needs to include many different reasons why, and each reason why needs its own supporting evidence. Just saying that such a move would increase employee retention is not sufficient support, although it is one good supporting idea that needs appropriate supporting evidence in itself with facts and statistics from valid sources.
Type of Content
- Is the type of content appropriate to support the main idea?
That’s the main question to ask about content, but evaluating content is more nuanced. Types of content may include, but are not limited to, the following:
- case studies
- experiment results
- expert opinion
- personal opinion
- interviews with people involved in a situation or issue
- personal experiences, anecdotes, stories
Since a text intended to persuade offers a logical argument, one useful way to evaluate the quality of its content is to ask what type of content you would need to be convinced of the author’s main idea, or at least to see the value in the idea. For example:
Main Idea: Although immunotherapy has produced some good results in fighting cancer, overall it is less effective than chemotherapy.
Appropriate Content: Content would have to include facts, case studies, and/or experiment results. If the text included only personal anecdotes to support this particular main idea, you might not be convinced.
Main Idea: The city’s board of education should institute an honors program not only for high school students, but for elementary and junior high school students as well.
Appropriate Conten t : Content would have to include case studies or statistics that showed that elementary and junior high school students benefited in different ways from having an honors program. Content might logically include interviews with students, parents, and teachers, but without case studies or statistics to prove benefits, the text would be mostly opinion, and may not convince a reader of the author’s main idea.
Since facts are useful in creating solid content, view the following video for a fuller explanation of fact vs. opinion.
Quality of Content
- In what type of source is the content located: a peer-reviewed journal article, a popular magazine, a self-published book, a blog, a website sponsored by an organization with a particular viewpoint? Content from a peer-reviewed journal should be of higher quality than content from a self-published blog post, simply because the process of peer review means that other experts in the field think the author’s information has enough merit to be published.
- Is the content accurate, to the best of your knowledge?
- Does the content consider the opposing viewpoint if there is a significant opposing viewpoint? If so, the content is likely to be balanced and objective, characteristics which contribute to good quality content.
- Is the content logically sound, without logical errors? (see the page on Analyzing Arguments/Logical Fallacies for a fuller discussion of how to determine logically sound content)
Point of View
Point of view relates to how the author presents their content. It’s the perspective the author takes on the content. Is the author passionate or dispassionate about the ideas being presented? Is the author’s point of view biased, because of conscious or subconscious preferences? Is the author taking a subjective or objective stance? You can think of point of view traditionally in terms of language, which also helps you identify the author’s engagement with and perspective on the topic—does the author use “I,” “we,” “they,” “one?” Determining the author’s point of view will provide you with additional insight into the author’s content and what the author thinks about that content. Point of view is not the same as main idea. The main idea is the concept the author wants you—the reader—to understand. Point of view is the author’s personal understanding, perspective on, and engagement with that concept. (Read more about how language helps identify point of view on the Language & Tone page.)
View the following video on point of view.
Based on your reading of “ Forget Shorter Showers ” by Derrick Jensen, consider the following questions about the article’s content and point of view. There’s no one right answer; answers will be based upon your interpretation. Once you have considered these questions, read one reader’s thoughts. (Note that there’s no question about logic – we’ll deal with that on the next page.)
- Is the main idea generally believable?
- Is the content appropriate to the author’s purpose and audience?
- Does all of the content relate to that main idea?
- Are there enough examples to fully explain and support the main idea?
- What is the main type of content? fact? opinion? etc.? Is the type of content appropriate to the author’s main idea, purpose, and audience?
- Is the content balanced—does it consider any significant opposing viewpoints?
- What is the author’s own point of view, and how does that influence the presentation of content?
The main idea may or may not be believable, based on a reader’s orientation and proclivity for taking action. The author relates ecological activism to activism that was intended to save human lives, and in some way one can argue that activism in regard to natural resources is akin to saving human lives. As a reader, I can see two different answers to this question—believable and not believable. The content relates clearly to the author’s main idea, purpose, and audience; he remains focused on supporting his main idea. The content is also appropriate to the purpose and audience, given that people who would read articles on the Orion site are interested in conservation and preservation of resources. There also seems to be enough content to fully explain the main idea and purpose to the intended audience. Most of the information seems to be opinion. The author does include factual information, with a number of percentages about amount of resource use and who is using those resources. However, I don’t know the source of those statistics, and it would be very useful to know the sources. Otherwise, I can’t tell if that information comes from valid sources, or even if the author made up the statistical information. So, I’m not sure about the accuracy of the information. Also, the information is not balanced in this article—there’s very little if any concession to an opposing viewpoint. That may be because the author is so passionate about the content. His point of view may be biased, especially when he states that “the endpoint of the logic behind simple living as a political act is suicide.” For me as a reader, this pushes his argument a bit far. So, while I think that the article and the author’s viewpoint is different and interesting, I’m not sure how solid it is based on an evaluation of the content and his own, perhaps biased, point of view.
- Main Idea & Supporting Content. Authored by : Susan Oaks. Project : Introduction to College Reading & Writing. License : CC BY-NC: Attribution-NonCommercial
- image of an idea bubble with the words Thinking Welcome. Authored by : Gerd Altmann. Provided by : Pixabay. Located at : https://pixabay.com/illustrations/balloon-thought-bubble-think-413164/ . License : CC0: No Rights Reserved
- video Distinguishing between Fact and Opinion. Authored by : Marc Franco. Provided by : Snap Language. Located at : https://www.youtube.com/watch?v=Gs9ZGW_1oMM . License : Other . License Terms : YouTube video
- video The Author's Point of View in Writing. Authored by : Marc Franco. Provided by : Snap Language. Located at : https://youtu.be/aptsr0CrpWY . License : Other . License Terms : YouTube video
What is viewpoint in case analysis?
Any decision maker or person who is in the position to make the final recommendations as mentioned in the case.
A fact is something that is true and you have information to back it up , an opinion is what someone think ,Ex that was the worst game ever. Worst the the opinion word because somebody meant think that is the best game ever.
Add your answer:.
What is a antonym for viewpoint?
What is a unique viewpoint.
A viewpoint not shared by many, a very original idea.
What is a character viewpoint?
Viewpoint in writing is how the story is written. First person viewpoint is written as if the character is speaking directly to the reader. Second person viewpoint (almost never used) is written as if someone is narrating something that is happening at the moment. Third person viewpoint is written as if someone is telling you a story.
What is the definition of viewpoint?
a viewpoint is a place of wich you are able to see somthing truly spectacular
What does the authors viewpoint mean?
What is viewpoint-oriented and method based analysis?
What is view point in case analysis.
In case-analyses, although it remains true in most another genres, "viewpoint" is the perspective of each of the parties involved in the actual case being considered. Viewpoint holds a special place in case-based writing, however, because its situational focus is intended to highlight the significant interplay of the different people (as well as each situation's particular circumstances) involved.
What types of analyses use case study data?
Case studies are used for the following analyses: industry analysis; product/service analysis; financial analysis; and management analysis.
What is a view point in case analysis?
it is an analysis of our point of view
What is the difference between statutory analysis and case law analysis?
What is an example of time context in case analysis?
An example of time context in case analysis is AT&T Mobile: Pricing for the very first time. Another example is Soft Drink industry case study.
Swot analysis of reliance communication?
This will help me in my case study.
DHL case analysis?
Try this website "mbanerds.com"! They have a lot of business school case analysis and case summary. It works just like wiki so that people can exchange ideas and network with others. !http://www.mbanerds.com
A what is a viewpoint that cannot be proven true?
A religious viewpoint
What is a viewpoint that cannot be proven true.?
When was viewpoint school created.
Viewpoint School was created in 1961.
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CASE STUDY ANALYSIS Rational Thinking Approach to Case Study Analysis
Published by Ellen White Modified over 7 years ago
Presentation on theme: "CASE STUDY ANALYSIS Rational Thinking Approach to Case Study Analysis"— Presentation transcript:
Analyzing the Situation, Assessing Opportunities.
Planning: Processes and Techniques
Evaluating a Company’s Resources and Competitive Position
Planning for Change Corporate Plans
3.05 Employee Marketing-information to develop a marketing plan
Why Do a Situation Analysis
1 © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Copyright Evaluating Company Resources and Competitive Capabilities.
Planning and Strategic Management
Chapter 2Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes – Chapter 2 1. Understand the importance.
from Competitive Advantage: Creating and Sustaining
Topic 3 Internal Analysis
AMERICAN UNIVERSITY OF BEIRUT
Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 1 Lamb, Hair, McDaniel CHAPTER 2 Strategic Planning for Competitive Advantage.
An Approach to Case Analysis
Chapter 8 The Marketing Plan
Chapter 2 Planning, Implementing, and Controlling Marketing Strategies.
Presentation and Discussion
Developing the Marketing Plan
Tools used by Entrepreneurs for Venture Planning
© 2023 SlidePlayer.com Inc. All rights reserved.
When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to lear...
Case studies are important because they help make something being discussed more realistic for both teachers and learners. Case studies help students to see that what they have learned is not purely theoretical but instead can serve to crea...
Examples of a case study could be anything from researching why a single subject has nightmares when they sleep in their new apartment, to why a group of people feel uncomfortable in heavily populated areas. A case study is an in-depth anal...
The Viewpoint of a Case Study is the portion where you put yourself in the shoes of that handpicked individual.
such approach, viewpoint resolution, towards the. IWSSD library problem. This approach ie baeed on the idea of very early validation. The case study.
Question: CASE STUDY FORMAT 1. VIEWPOINT Any decision maker or person who is in the position to make the final recommendations as mentioned in the case. II.
Point of view relates to how the author presents their content. It's the perspective the author takes on the content. Is the author passionate or dispassionate
Answer: Explanation: The Viewpoint or Point of View in a case study indicates the person who has the authority, ability, and expertise to recommend and
Winthrop Engineering and Contracting Ltd uses Viewpoint on its Data Centre Projects around Europe to share, review and collaborate.
Any decision maker or person who is in the position to make the final recommendations as mentioned in the case.
Case viewpoint: mr. remedios soltera, finance manager ii. time context year 2016 definition of the problem the appropriate forecasting financing plan will
The Point of View refers to the perspective of the decision-maker or person who is in the position to make the final recommendations as mentioned in the case.
VIEWPOINT Refers to the person who is the decision maker or who can effectively recommends the solution to the case or problem under study. It can also refer to
The Format: Case Analysis Viewpoint Time Context Executive Summary (Optional) Statement of the Problem Statement of Objectives Areas of