7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

  • Title slide: Company name, topic, tagline
  • The “Before” picture: No more than three slides with relevant statistics and graphics.
  • The “After” picture: How life looks with your product. Use happy faces.
  • Company introduction: Who you are and what you do (as it applies to them).
  • The “Bridge” slide: Short outcome statements with icons in circles.
  • Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
  • “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

the psychology behind a sales presentation

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

  • Before → Here’s your world…
  • After → Imagine what it would be like if…
  • Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

sales presentation

They then drive home the Before-After-Bridge Formula further with case studies:

sales presentation

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

sales presentation

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

sales presentation

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

  • This is about giving them the end picture, not making a sale
  • The end of the presentation doesn’t mean the end of the conversation
  • Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

sales presentation

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

sales presentation

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

sales presentation example

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

commonthread

Zuora tells a story by:

  • Laying out the reality (the “Before” part of the Before-After-Bridge formula).
  • Asking you a question that you want to answer (the “After”)
  • Giving you hints to help you connect the dots
  • Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

red

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

canvaimage

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

  • What are your ICP’s pain points?
  • What end picture resonates with them?
  • How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

sales presentation pitfalls

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Blog Data Visualization

15 Sales Presentation Examples to Drive Sales

By Danesh Ramuthi , Oct 31, 2023

Sales Presentation Examples

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

  • Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Black And Brown Clean Sales Presentation

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

White And Yellow Clean Sales Presentation

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

Green Minimalist Sales Presentation

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

White And Orange Minimalist Business Sales Presentation

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

Grey And Blue Minimalist Sales Presentation

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Cream Neutral Minimalist Sales Presentation

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

Simple White And Green Sales Presentation

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

Beige And Red Sales Presentation

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Red And Cream Sales Presentation

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

White And Orange Sales Presentation

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

Light Green Gradient And Dark Blue Sales Presentation

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

Red Orange And Purple Blue Sales Presentation

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Brown And Cream Sales Presentation

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

Dark Blue Orange And Pink Sales Presentation

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

Blue And Orange Sales Presentation

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

  • A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
  • Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
  • Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
  • Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
  • Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
  • Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
  • Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel.

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

  • What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
  • Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
  • Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
  • Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

  • What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
  • Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
  • Best for: Initial investor meetings, quick pitches, showcasing company potential.
  • Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

11 Sales Presentation Examples That Explode Your Pipeline

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

sales presentation example

Dominika Krukowska

6 minute read

Sales presentation examples

Short answer

What makes a successful sales presentation?

A successful sales presentation deeply engages buyers by setting your product apart from competitors. It should be unique, avoiding static and generic slides.

Key elements include an attention-grabbing cover slide, a clear introduction, problem identification, solution proposal, social proof, key benefits, detailed implementation, and a clear call-to-action.

Interactivity enhances engagement, making the content more memorable. Addressing common sales objections and weaving a coherent story further ensures success.

A generic sales presentation is a silent sales killer

One of the biggest challenges for B2B sales and marketing teams is creating a presentations for sales that truly sets your product apart from the competition.

The main reason why most sales presentations fail is because they all look the same. Sure enough, certain designs are more attractive than others, but the delivery falls short all the same—static, generic, boring insufferable slides. To help you make your offer outshine the rest and leave the competition behind, I rounded up our best sales presentation examples we’ve seen used with tremendous success!

What to include in a sales presentation deck

Regardless of the industry you’re operating in, any outstanding sales presentation deck should contain the following 8 slides :

  • Cover slide: your company name and logo next to an attention-grabbing tagline outlining your unique value proposition.
  • Intro: here you present what your company does, why it's relevant to buyers, and how you fit into the overall picture.
  • The problem: identify the main problems buyers in your niche face and why they need to be solved.
  • The solution: the way your solution contributes to solving the problem mentioned in the previous section.
  • Social proof: customer testimonials and case studies.
  • Key benefits: the unique features of your solution that make it stand out from comparable products or services.
  • The “details”: describe how the implementation process works, what the key benefits and integrations are, and what your pricing structure looks like.
  • Next steps (Call-To-Action): a clear explanation of the next step a prospect is supposed to take after reading your sales presentation deck.

If this info is not enough, you may wanna read our killer post on the ins and outs of how to create exceptional sales decks .

6 questions any successful sales presentation needs to answer

If you want to turn a prospect into a client, there are 6 basic questions you’ll have to address in your sales presentation deck .

What are the benefits of switching to your product or solution over the status quo?

Why should a potential customer adopt this change now rather than later?

Why should they pick your industry solution instead of those outside of your industry?

Why should a potential buyer choose you and your company specifically?

Why should they pick your product and service? What unique value will it bring them?

Why should you get their hard-earned money?

According to David Hoffeld , these 6 basic questions are the reason behind all sales objections. If you answer them in your sales presentation, you can lead prospects through the buying process and get them to become paying customers .

Now it’s just a matter of weaving the answers to these questions into a coherent story using the outline we mentioned in the previous section.

Stop boring your prospects with static sales presentations

Static presentations should be a thing of the past. By giving your prospects an interactive presentation they can “play around” with rather than trying to decode, you enhance engagement.

Case in point: look at this example of the same presentation for sales designed in 2 different ways, one static and one interactive.

Which one would get you interested? Which would you rather keep reading?

Static presentation

Static PowerPoint

Interactive presentation

Interactive Storydoc

Dynamic content has big implications for your ability to make successful sales presentations. They increase the average reading time, scroll depth, conversion rate, and internal shares, and are generally seen as more informative.

Using interactive sales presentations brings real business results

Our data from analyzing over 100K Storydoc sessions suggest that these are some outcomes you can expect by moving to interactive content:

146% increase in your presentation’s average reading time (as compared to the PPT benchmark)

41% increase in the number of people who get all the way down to the end of your presentation

2.3x more internal shares within your buyer’s organization

Storydoc users report a 2x increase in conversion over their competitors. So, now that PowerPoint is no longer stopping you from achieving full potential, let's dive deeper into some sales presentation examples .

Best sales presentation examples that bring big results

Instead of wasting your time and effort on sales presentations that look pretty but don’t bring the desired results, I’ll let you in on a little secret of what makes a sales presentation highly effective and compelling .

These sales presentation examples are not your average PowerPoint decks, and rightfully so. PPTs are a 30-year-old technology that fails to meet the needs of modern-day buyers.

NOTE: All of the sales presentation examples presented below have been crafted using Storydoc. They consist of modern scroll-based interactive slides that have proven to bring great results. They're also 100% replicable, meaning you can take any of these samples and use it to create your own high-performing sales presentation in a matter of minutes.

Sales pitch presentation

What makes this sales presentation great:

  • Interactive slides are perfect for leading prospects through a compelling story narrative.
  • Various data visualization elements allow you to present hard data in a more digestible way.
  • Tiered slides can be used to outline the key features and benefits of your solution in a condensed way.

Sales mastery guide presentation

  • Contemporary design in line with the freshest trends helps position your company as youthful and cutting-edge.
  • A variety of image and data visualization placeholders that can easily be customized to convey the key insights.
  • A perfect balance of text-based and visual slides helps add context to your numbers.

Sales impact presentation

  • It comes with plenty of image placeholders that can be edited in just a couple of clicks to include industry-relevant visuals.
  • Running numbers slides can be used to present the most important metrics.
  • Interactive slides are ideal for guiding prospects through a captivating storyline.

Winning sales presentation

  • Minimalist design doesn’t detract from your main message while providing value.
  • Timeline slides and grayed out content are perfect for walking readers through complex processes or directing their attention to the main benefits of your solution.
  • The calendar integration on the last slide makes it easier than ever for prospects to book a meeting with you straight from the deck.

Sales excellence showcase presentation

  • A video on the cover slide boosts engagement by up to 32% , increasing the chances of prospects reading your entire deck and taking the desired action at the end.
  • Easily customizable slides which are perfect for delivering ultra-personalized sales pitches.
  • A vertical timeline allows this template to be repurposed for the next stages of the sales funnel too, for example client onboarding.

High-performance sales presentation

  • The narrator slide allows you to walk prospects through even the most complicated solutions in an easily understandable manner.
  • Video placeholders help ensure that more prospects will get to the end of your deck .
  • The ability to embed case studies helps legitimize your solution in the eyes of prospective customers.

Light mode sales presentation

  • Tiered slides allow you to present a variety of services or use cases of your solution in a single deck.
  • Animated slides boost user engagement and make your presentation more user-friendly, maximizing the chances of your deck getting read in full.
  • A library of data visualization elements to choose from helps position your company against competition and compare key metrics.

Dark mode sales presentation

  • High-contrast colors make the presentation easier to consume and interact with.
  • A fully interactive layout increases user engagement, as well as the average reading time.
  • Tiered slides make it easy to present your service offer or snippets of your portfolio.

Modern sales presentation

A selection of dataviz elements is ideal for demonstrating the most important business metrics and performance indicators.

  • Slides combining text and images can be used to present the main features of your solution in a user-friendly way, without overloading prospects with technical specs.
  • Dynamic variables can be easily edited in just a few clicks, allowing you to send out ultra-personalized versions of your sales presentation at scale.

Sales pitch presentation essentials

  • The sleek layout allows you to convey key details in fewer slides, respecting your prospects' time.
  • Versatile slides are readily customizable for diverse sectors and applications.
  • Straightforward, easy-to-use editor guarantees that any additions or tweaks you make will seamlessly fit the existing deck design, so you don't have to worry about disrupting the layout.

Sales presentation insights

  • The smart editor instantly extracts your company's branding, ensuring your presentation remains on-brand.
  • The scroll-based interactive format simplifies the presentation of your offering to prospects, leading them through an engaging story.
  • Our AI assistant can be used to generate relevant visuals, create the copy based on your website, or tweak the existing copy to perfection.

How to create your most effective sales presentation yet

The only way to survive in sales going forward is to make sales presentations that buyers love reading. PowerPoint will always fail to do this. It’s time to let it go. So long, old friend! You won’t be missed.

To create truly effective presentations for sales you’ll need to weave storytelling into your pitch, personalize for each prospect, and let them take the next commitment directly from your deck.

You can do all of the above and get deep insights into your sales process with Storydoc’s interactive sales presentation creator .

You can personalize at scale by integrating Storydoc with your CRM and pull prospect’s data directly into your presentations with a single click.

You can fine-tune your presentation to perfection using your extensive analytics panel.

Investigate when and where a presentation is being read, how many times it was shared internally, which parts engaged most, and which made prospects bounce.

Try Storydoc and watch your close rate break through the roof (hope you have your whiskey and cigars ready).

Storydoc analytics p

Sales presentation templates that win

To make your content creation easier I’ve brought you some of our best sales presentation templates to take and use.

These templates were built with business storytelling in mind. They use interactive design to engage prospects and help them break down even the most complex messages.

Each of these templates was tried and tested for every device or screen size.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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9 Incredible Sales Presentation Examples That Succeed

Sales Presentation Examples

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

sales presentation example

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

sales presentation example

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

  • From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
  • Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

  • Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
  • This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
  • Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
  • The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

  • Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
  • In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

  • Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
  • They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
  • By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

  • The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
  • The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

  • The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
  • The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
  • The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

  • By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
  • There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

  • Their presentation largely constitutes images and minimal text with thought-provoking facts
  • The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
  • The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

  • Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
  • The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
  • Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

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Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

  • Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
  • Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Key Components of a Winning Sales Presentation - Include the Proof

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

8 Effective Sales Presentation Examples - Memento

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

8 Effective Sales Presentation Examples - Trumpet

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

8 Effective Sales Presentation Examples - Winning Example from Trumpet

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

8 Effective Sales Presentation Examples - Elgen Technologies

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.

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9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

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FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Person shares sales pitch examples

Updated: 09/07/23

Published: 09/01/23

Your sales pitch can make or break the deal, so it‘s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.

For this post, I‘d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard.

Download Now: 4 Customizable Pitch Decks [Free Templates]

What is a sales pitch?

How to start a pitch.

How to Makes a Sales Pitch

The Sales Pitch Framework

Sales pitch ideas.

Sales Pitch Examples

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you're doing it wrong. (Psst: If you need help creating a value proposition, we've got you covered.) 

They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

sales presentation example

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E-pitch templates to better sell your product, fund your business, or network.

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  • 2 Networking Pitch Templates
  • 2 Sales Pitch Templates

You're all set!

Click this link to access this resource at any time.

What is a product pitch?

A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.

As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

Starting a pitch is arguably the hardest part. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting your pitch, you’ll want to integrate the following essential elements.

  • Start with the problem. Always start with the problem. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
  • Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
  • Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

How to Make a Sales Pitch

  • Make it short.
  • Make it clear.
  • Explain who your customers are.
  • Explain the problem they're facing.
  • Explain how your product addresses their needs.
  • Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience‘s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you‘re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.

5. Explain how your product addresses their needs.

Here‘s where you start to bring it all home. You’ve established who you‘re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

Robin Piree, filmmaker and creator of RobinPiree.com even notes, "Buyers are focused on their needs, and sellers are focused on the details of their offering. The goal of a successful pitch deck is to switch your focus from what you offer to how that meets your buyer's needs."

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we‘ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here's a framework you can use for building your pitch:

  • Problem: Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
  • Value Statement: Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
  • How We Do It: Highlight unique differentiators and explain what you do.
  • Proof Points: Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
  • Customer Stories: Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
  • Engaging Question: Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing‘s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they're likely to respond.

  • Tell a story.
  • Include a value proposition.
  • Personalize the sales pitch.
  • Switch up your pitch.
  • Practice your pitch.
  • Try not to use metaphors.
  • Create a WOW moment.
  • Appeal to emotions.
  • Back it up with facts.
  • Tap into their fear of missing out.
  • Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.

sales pitch ideas: storytelling dos and donts

2. Include a value proposition.

What value will you provide for this person or their company? While your pitch should be short and sweet, the value proposition is the core of your sales pitch. To offer the greatest amount of impact, your value prop should come after you identify the problem that your prospect faces in their day-to-day. The value prop is the proposed solution and is the make-or-break moment of your pitch.

Create a value proposition canvas to guide the wording of your value prop. Remember that the gain creator and pain relievers connect directly to the customer gains and pain points. Leveraging these two sections of your canvas will help you create a pitch that directly speaks to your prospect and their needs.

sales pitch ideas: value proposition canvas

3. Personalize the sales pitch.

Who are you talking to? Make sure your sales pitch is relevant to them and piques their interest. You‘ll be able to customize it so it addresses the items that are most important to the person you’re speaking with.

This idea applies to any pitching method or technique you use. No matter what, the sales pitch should speak to your prospect’s highly specific pain points and needs. For instance, if you’re pitching your bookkeeping software to the sole proprietor of a freelance business, you might emphasize the easy and simple invoicing tool.

For personalization to have the most impact, you must have had a productive discovery call where you asked questions that uncovered your prospect’s most urgent needs. Leverage the information you found out during that process to hone your pitch.

sales pitch ideas: discovery call personalization

“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!

Create beautiful, high converting e-commerce images, with just a few clicks.

Glorify is the brand new cloud-based Graphic design software specially developed for the internet marketers, e-commerce vendors, influencers, social media manager, as well as growth hacker. It’s primarily designed for everyone who’s not a specialist in visuals designing. With simply a few clicks any person can produce sensational item pictures, social media graphics, books, logo designs, etc.”

  • It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
  • It’s fast-paced and gets right to the point.
  • Its use of animated visuals and catchy audio make it engaging to watch.
  • It demonstrates how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

social sales pitch example

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

  • It uses the company’s origin story as a storytelling device.
  • It communicates the company’s values.
  • It differentiates its product from others on the market.
  • It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

follow up sales pitch example

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Sales Presentation: Ideas, Examples and Templates to Present Like a Pro

Niti Samani

Typically, a sales presentation is understood as a simple pitch, a demo, or a list of facts and figures. A good sales presentation is one that incorporates all of these elements while also being more than the sum of its parts.

sales presentation example

A sales presentation is that sensitive, impactful activity that, if it is done at the right time in your sales process , it will get your sales prospect ’s attention, make them eager about your product or services, and make their buying decision in favor of you.

As a sales professional, you will find yourself presenting live in countless scenarios ranging from introducing your product or services at a trade show to upselling your product or services to a client visiting your store. This article is for all you sales professionals out there. The topics it will cover are:

What is a Sales Presentation?

Sales presentation techniques, storytelling and sales presentation, what should you bring to your sales presentation, tips for nailing your sales presentation, sales presentation examples, sales presentation template to present like a pro, how can deskera help your business with sales, key takeaways.

  • Related Articles‌‌

An effective sales presentation is one that tells a compelling story, highlights your value proposition, and aligns with your audience’s needs and desires. It ends with a strong call-to-action and leads your prospects to your differentiators rather than leading with them.

A sales presentation is not always the same thing as a sales pitch. This is because while a sales pitch is what your team of sales professionals does all day long on a one-to-one basis on the phone or in person, a sales presentation, in contrast, is a more complicated sales pitch where your sales team is trying to close a more lucrative deal through meetings and demos.

Preparing your sales presentation hence requires an investment of time and effort and needs to be well planned in order to convert your leads into customers, increase sales and therefore increase revenue . Considering the responsibilities, hopes, and pressure that a sales presentation carries, even a salesperson who is great at cold calling and sales pitches can become a victim of workplace stress .

A sales presentation is an art as well as a science. It is an art because it requires you to handle each situation and client creatively- adapting to the environment and molding it so that you can achieve your goals. It is also a science because it does come with some techniques and strategies, which, when incorporated, is sure to bring you higher success rates. The various sales presentation techniques that you can use are:

Sales Presentation Techniques

  • Send the Presentation Desk to Your Buyer Before Your Call

The benefit of this would be that if your prospect finds the deck compelling, then they would want to get into all the nitty-gritty details about it even after knowing its main content. This will help you in showing them how the solution you are offering is the best for their problem, the extra benefits that they will be able to get from it, and solve any queries that they might have. This will save everyone’s time, and your customer would move down the sales pipeline faster.

However, if your buyer has not gone through the deck before your call, they will just ask you to start from the beginning. Furthermore, sending the presentation deck to your buyer will show them how valued they are by your business and hence increase customer retention and customer satisfaction.

  • Invoking Self-Discovery

The best way to ensure sales and, therefore, gross profits is by making your buyers realize what the problem is and what the solution for the same can be. The solution is where your products or services will come in. The best way to do so is by telling a story to your buyer in which they are the main character. The storytelling will serve all the above-mentioned purposes and also give you a buyer who has a strong sense of customer loyalty that will only get stronger when you are able to ensure their “ voice of the customer .”

  • Do Not Skip to Point B. Talk About Point A.

Here, point A is the problem, whereas point B is the solution. When you directly skip to the positive outcomes of a solution, you lose out on the benefits that you would have derived by talking about point A. This is because point A is the problem that your buyer will constantly face unless they bring some change to it.

By talking about their problems repeatedly, you would be using the key sales psychology of how consumers are more likely to prefer loss aversion activities than benefiting activities. Combined with loss aversion tendency would be the sense of urgency that would further secure their purchase with you. Only after they are with you on the urgency stage, talk about the positive outcomes from the solution you are offering. Only now would your solution be truly appreciated hence bringing you your positive cash flow .

  • Do Not Lead with Differentiators, Lead to Them

The key to having your buyers appreciate your differentiators-i.e. the unique features of your products or services, is by leading them to it, rather than starting your sales presentation with them. In order to do so, you will have to start by explaining to your buyers the problem that they are facing, the opportunity that they have missed, and then surrounding it with a sense of urgency.

Only when your buyer is clear along these lines should you introduce them to your differentiators. This way, your differentiator will land exactly where it is supposed to, hence taking you one step closer to completing your sales cycle successfully.

  • Reveal the Outcome First

Presentations have a tendency to follow logical sequencing. While this makes sense in the academic setting, in the world of sales and customers, where your customers would definitely be busy, you will lose them midway through your sales presentation.

Therefore, start your sales presentation with the final outcome that you are expecting or predicting. The conversation will grow naturally from there. Another sales presentation tactic underlying this is that the best product demos start with the topics that your buyer has highlighted on the discovery call .

Not only should your product demo mirror all the topics highlighted by your buyer, but it should also follow the same prioritized sequence as they want. This is called solution mapping- which will up your sales presentation game by a lot.

  • Having a Conversational Presentation

One of the best ways to have increasing sales and therefore increased net sales is by making sure that your sales presentation is an engaging two-way conversation between two people. A two-way dialogue will make the sales pitch more natural, with equal listening happening on both sides- yours and the buyer’s. This real and connected conversation involves the right questions with the right answers, followed by a higher probability of sales taking place.

  • Following the 9-Minute Rule

To close your deals , you should follow the 9-minute rule for your sales presentation. This rule tells of how the human brain stops registering information properly from the 9th minute, hence making it important to change the channels in your buyer’s brain by either changing who is talking in the presentation, or in the video, or in the demo. This will reset the time back to zero, giving you more time to carry forward the next part of your presentation.

  • Using Relevant Social Proof

When talking with your potential clients, you should know the correct timing for giving social proof. Too soon, and you will lose your client. Additionally, you should also know which social proof would be relevant to give.

For example, if your example involves big brands like Google, it will leave your potential clients impressed but also make them feel that your product or services are not the right fit for them. To prevent this, your social proof should be from the buyer’s tribe. A buyer’s tribe is one with which they share pain points, challenges, and needs.

Even if you tell a different tribe’s story, the pain point should match with your prospect. By sharing these stories, you are making your prospects imagine themselves in the customer’s story and see a solution or a benefit for themselves.

One of the other ways you can give social proof is through social selling on your social media- helping to build a bridge between your company and its leads. After efficient lead management , these would become potential clients who need a sales presentation.

  • Use Customer Stories, Not ROI Calculators

As a customer, one processes information in 2 ways- logically and emotionally. If, while doing your sales presentation, you introduce ROI , then you are awakening the logical, analytical brain of your customer. This will make them more likely to argue with your assumptions.

However, if you resort to telling a story in which the customers are able to imagine themselves (hence leading to self-discovery) and have a before and after scenario for the product or service used to make them realize the value offered by your product or service, then this emotional connection is more likely to get them to make a buying decision in your favor.

  • Talking About Price After Establishing Value

It is crucial that as a salesperson, you know when to talk about pricing in your sales presentation. When setting the agenda for the call with your prospect, make sure you tell them when to expect a discussion on pricing. This discussion should be scheduled by you after you have shown them the value of your product or services, as only then would they agree to the pricing offered by you without you losing a deal. Also, by doing so, you would be better able to handle sales objections.

Using Your Competitor’s Strength in Your Favor

One of the most common sales presentation tactics involves using your competitor’s weakness and showing your product or service’s strength in exchange. This, however, leaves you vulnerable to attack and debate. The other smarter sales presentation technique involves learning and using your competitor’s strength to prove why their product or service is a poor fit for you.

For instance, when in 1985 the marketing of Burger King and McDonald's was head to head, Burger King used McDonald’s marketing attribution and strength- being a kids friendly place as its weakness by saying, at Burger King, it is the place for adults and real burgers, not just fun food. Burger King’s choice of brand awareness and brand positioning statement made it a winner in this marketing competition.

Talk About Your Competitors Early On

While doing your sales presentation, it is important that you talk about your competitors from the beginning rather than ignoring them completely, only to bring them up later in the conversation. This way, you would be able to influence your prospect’s opinions before they get solidified. Once they are influenced in your favor, they are more likely to stay the same, giving you higher net profits .

As humans, we have a deep relationship with stories. They move us, teach us, and in the context of sales, they persuade us. This is why storytelling is the secret to a successful sales presentation. If you want to win your customers, start with a story that is relevant to them and their problems, especially of an existing customer who faced the same problem as them.

Such a story would lead to your prospects remembering the key points from your sales presentation as well as about your product or services. Thus, this section of the article will help you in building your sales presentation around a story that will grab your prospect’s attention and encourage them to invest in the solution you are offering.

Start With a Problem and a Deadline

Instead of talking directly about the solution you are offering to your prospects, you should start by talking about the problem and the challenges your solution was designed to solve. Your sales presentation should revolve around the value you are offering to your prospect.

When using storytelling, your product or service can become the hero, whereas their pain point can become the villain. It should focus on the change (something that improves their business or life) rather than on the pain point. Additionally, create a sense of urgency around the story- such that if they do not take action now, they will miss an opportunity. Also, involve the consequences in the story that would arise if the prospect does not change.

Talking About the Solution

Once you have highlighted the problem or the challenges, it is time to talk about the product or services that you are offering. These should not be talked about in terms of their features, but rather in terms of how life would become easier and better for your prospect by using your product or service. It should also highlight how they would be able to reduce their account payable and increase their account receivables .

Only after that, start talking about your product or services features and benefits along these lines:

  • Positioning your features against the old way of doing things
  • Presenting those features as the superpowers that will solve your prospect’s problems and challenges
  • Comparing those features with those of the competitor’s

And using a combination of some or all of the above sales presentation techniques.

A sales presentation is perceived to be a daunting task, and the only way to deal with such a task is by being prepared and organized. This is why this section of the article would be discussing all the necessities that you should bring to your sales presentation. They are:

PowerPoint Presentation

Sales presentation tends to include a sales deck to help deliver facts, figures, and statistics that will back your sales presentation and convince your prospects to accept the solution you are offering. To present your sales deck, you can use presentation software like Microsoft PowerPoint presentation or google slides or Canva presentation, or any digital slides that you feel are a good match to your product or service. Some of the key elements of such a presentation should be:

  • A great cover image or opening slide that grabs your audience’s attention.
  • Data and key points are represented through charts, graphs, quotes. These can even include metrics like ACV and ARR or other such relevant KPIs .
  • Testimonials and case studies from other customers. This shows the proactive customer service you offer, the voice of customers that you secure, how you consider the customer feedback , and how reliable your products, services, and business is.
  • Personalize your presentation for each meeting- based on prospect’s brand color or with data specific to their market and industry or with an earlier exchange
  • Last slide- which should have a call to action- directs your prospects on what they need to do now.

One of the main things you need to take care of here is not to overwhelm your slides with texts- they should rather have quick skimmable text, with supporting visuals as visuals register more in the human brain. This will also prevent information overload for your prospect.

The Product

The best way to sell a product is by your potential customers seeing them live in action. Product demonstrations hence have always been a vital part of every sales plan- wherever applicable. However, not every product would be perfectly portable. To give a demo for such products would become trickier. Here are some tips you can follow:

  • In the case of a physical product, think of the perfect environment for the product’s demo that would show it at its best and do it.
  • In the case of a digital product, have technology in hand to show what your product can do. For example, if it is a mobile app- make your prospects download and try it; if it is a website, show it through a projector.
  • Lastly, in case your product is not portable- either because it is location-specific or because it is too big to carry around, you will have to use video for your product demo in the sales presentation.‌‌

Based on the nature of your solution and how you are doing your sales presentation, you might have to give handouts to your audience. Your handout can have a QR code from which to download the app or contact information, or sales literature. Your handouts should be simple and to the point and should be given at the end of the presentation so that while you are presenting, they are listening to you and not going through the information you gave them on the handouts.‌‌ You can use QR Code generators to create QR Codes that are dynamic and trackable.

If you are doing a sales presentation, it is quite likely that you are going as a team with two or more sales representatives. Some of the tips you can all follow for the preparation for your sales presentation are:

  • Practice- To get the timing right, especially if your presentation has a lot of moving parts.
  • Make sure everything is working- so as to avoid going to the meeting with a faulty presentation or a broken sample
  • Decide everyone’s roles- so as to avoid on-the-spot confusion and chaos.‌‌

Some of the tips that you should incorporate during your sales presentation to nail it are:‌‌

Confident Body Language

Sales presentations often happen in person, which is why strong, relaxed, and confident body language is essential to make it seem like you know that you are going to close this deal. How you feel about your presentation is how your prospect is going to feel. Some of the things to take care of here are-

  • Making and maintaining eye contact as this shows people how invested you are in what you are doing.
  • Stand up straight with your shoulders pulled back. This will also have the added benefit of making you feel better than when your shoulders are hunched.
  • Keep your chin up, looking straight and making eye contact rather than looking at the floor or randomly around the room.
  • Have a good, firm handshake that will result in a good first impression.‌‌

Engaging Your Audience

Sales presentations are more likely to last for long, however the same is not true about your audience’s attention span. To keep them engaged throughout the duration of your sales presentation, you should consider the following:

  • The two most important parts of any presentation are the beginning and the end, and hence this is where you should use your strongest material.
  • Start your presentation with a brief introduction about yourself and then lead it with either a compelling story as discussed above or with a compelling demo.
  • Your product features can make up the middle of your presentation as your prospects might have already researched them, and this part is less likely to be remembered well.
  • Finish strong by mentioning how your product solved a problem.

Throughout your sales presentation, you can use humor if it comes naturally to you, matches your brand voice and your buyer personas . Humor will become a good way to connect with your prospects, make everyone relaxed in the room and make the presentation memorable. Lastly, because you are doing a sales presentation and not a sales pitch, it also gives you an opportunity to show off your product and make it memorable.‌‌

Like we discussed above, the sales presentation is an art and a science, and there are some companies who have done exceedingly well in their sales presentations. We will be talking about some of them in this section of the article.‌‌

Leadnomics Sales Deck for Sales Presentation Example

The highlight of leadnomics’s sales presentation is that they were able to showcase their brand identity during it. To do so, their internet marketing agency hired a designer to create a sales deck that reflects leadnomic’s brand positioning statement through its sleek, techie designs. This meant that while the prospects got to learn about leadnomics and what it has to offer, they also came to know what it stands for as a brand. Such a sales presentation is sure to bring about positive brand awareness.

The Original Comfy

This product was made and pitched by Brian and Michael Speciale on Shark Tank in 2017. They did not have any numbers or inventory, just a big fleecy blanket/hoodie and a video of it being worn everywhere- from a beach to a couch. Their presentation got them an offer of $50,000 for 30% from Barbara Corcoran. When asked about it, she said they had a good product and utmost confidence in it. This highlights how important confidence is while doing your sales presentation.

Single Music

Single Music Sales Deck for Sales Presentation Example

Single Music used icons and visuals throughout its sales deck to communicate its message. Additionally, the information that it added was worth the length of the sales deck that they had gone with- i.e., 28 slides. Through its sales deck, it showed how it allows the artists to monetize their Spotify account, showcased its diverse artist roster, its milestones, and even its key features.‌‌

Richter Sales Deck for Sales Presentation Example

In a sales deck that Richter made around 2019, it started with an introduction of the problem, followed by a value proposition and then by the solution. They provided an overview of what they have provided to their customers, who their clients are, and what results has their customer base seen. This particular sales deck hence covers all that a sales presentation should cover. Another of its highlights was also how it organized its graphics and logos in an organized and uncluttered manner.

Richter Sales Deck for Sales Presentation Example

After all that we discussed, it is time to nail your sales presentation with this guide- containing the slides you need to make and tips on how to make them. Click here to get your sales presentation guide and template to present like a pro.‌‌

Deskera is that cloud software that is equipped with meeting all your business needs. When it comes to sales, it is Deskera CRM and Deskera CRM+ that you want to rely upon especially. Deskera CRM helps in importing and managing all your contacts from one place, letting you integrate your emails with its dashboard. You can even automate email marketing, get reminders for sending invoices and set up your schedule.‌‌

Deskera CRM

Through its dashboard, it will also help you track your deals, monitor sales , and even different KPIs like marketing KPIs . One of the added benefits of Deskera CRM is that it has made the digitization of customer service easier. Additionally, because you can plan your entire team’s work on this software, it increases efficiency and helps in managing workplace stress.‌‌

When it comes to Deskera CRM+, it helps in lead management by allowing to build funnels to convert visitors to leads to paying customers. To do so, you can either select any of the high conversion funnel templates or create from scratch.

Deskera CRM+

Funnels should be created for every marketing campaign like social media marketing , landing pages , performance marketing , and content marketing to test their effectiveness. The funnel dashboard will also help you in measuring the performance KPIs.‌‌

Additionally, you would also be able to automate daily tasks like drip email campaigns, where you would also be able to choose from email marketing templates, choose a target segment, and then track their performance across it.

Through Deskera CRM+, you would be able to segment your leads such that later they get personalized campaigns based on their segment. Such a personalized approach would also help in increasing customer retention, encourage returning customers , and even increase customer loyalty.‌‌

So, with deals being closed faster and more efficiently, your financial statement ’s health will improve as well- hence bringing forward a bright future for your business.‌‌

While it is safer to keep your sales presentation simple and predictable by keeping it about a sales deck and a speech, such a sales presentation would not be a showstopper.

For your sales presentation to make its impact and result in favorable buying decisions- your sales presentation needs to be unique and unforgettable. To ensure this,

  • Have a confident body language
  • Engage your audience

Use varied combinations of sales presentation techniques based on what suits your audience and business the best. The techniques you can choose from are:

  • Using Your Competitor’s Strength in Your Favour
  • Talk About Your Competitors Early On‌‌

When using these techniques, always remember to engage in storytelling. As humans, we have a deeper connection to and understanding of stories. When carried out nicely, this will keep your prospects engaged and make them do business with you. Also, make a point of taking questions and follow-ups after your sales presentation.‌‌

What helps in this entire process are the insights as provided by the Deskera CRM and Deskera CRM+ dashboard that helps you understand your prospects better.

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4 Powerful Sales Presentation Examples (With Tips & Templates)

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A good sales presentation is the key to transforming your next prospect into your next customer.

As a matter of fact, the best sales decks out there will not only convince people to try out your product—they’ll make your business come across as the de facto solution to their problems.

There is, however, one problem: you’re more of a product guy, and not exactly a top-tier sales person.

Or maybe you’re disappointed in your existing sales deck, and now looking for inspiration in hopes to improve it.

So what does a good sales presentation look like? How do you make your prospective customers think “this is the product I need”?

In this blog post, we will look at how top brands craft their sales decks, and explore some of the best presentation templates out there—to replicate them for your own business.

But let’s start with the basics: what is a sales presentation?

What is a sales presentation?

A sales presentation, sometimes called sales pitch or sales deck, is a  line of talk  that attempts to both introduce someone to your product as well as convince them to buy or try it out.

It is not enough for a product to be better than that of the competition if your prospective customer doesn’t perceive that it is.

A great marketer knows this and will not linger on features, but rather  focus on understanding the customer’s pain points  and what they want vs. don’t want.

Then, using that information, they will craft a presentation that directly speaks to the buyer—with a clear overview of the product or service, and a tailor-made solution,  emphasizing and leveraging the pain points  that were previously researched.

To put it more succinctly, a good presentation consists of three parts:

  • Introductory statement with the “main” problem
  • Value proposition, A.K.A. what your service or product does
  • Client-specific solution

sales prez

But enough about theory: let’s have a look at actual examples of businesses performing this simple, 3-step process to create their sales decks.

Sales presentation examples

We’ve analyzed a couple of PowerPoint presentations to try and understand what these companies are doing right.

1. LeadCrunch

LeadCrunch.ai Sales Deck   from  LeadCrunch

LeadCrunch is a B2B lead gen business. With a sales deck of 21 slides, they execute the following strategy in their presentation:

  • The problem: "[to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…" (slide 4);
  • Our value proposition: “we provide a deeply customized sales model for every customer” (slides 7 to 10);
  • The solution: “we use AI to capture more good leads and fewer bad leads—here’s how it works” (slides 11 to 17);

There’s a couple more slides sprinkled in that are worth mentioning as well here:

  • Slide 3: show that companies that understand and have dealt with the problem at stake are thriving;
  • Slides 12 & 13: this is a slideshow, after all: don’t hesitate to go all-in on visual to help your customer understand what it is that your company does;
  • Slides 18 to 20: social proof and reviews always go a long way for a first impression.

Relink - Transforming the way people are matched with jobs   from  Relink

Relink uses AI and data to connect applicants to jobs, and jobs to applicants.

Relink uses the same structure:  problem > value proposition > solution.  With this example, however, I’d like to emphasize how conversational a slideshow can be.

Rather than focusing on the actual content of the slides and letting the PowerPoint do the work for you—use your slides as a tool to connect with the audience.

For example: slides 7, 8, and 9 are difficult to understand by themselves, and if you leave your client alone to just read the presentation, they will most likely be a little lost there.

That’s because these slides are not meant to just be read, they are here to put the focus back on the presenter. At this stage, the slideshow becomes a background—and the salesperson is again at the center of attention.

3. AppsFlyer

AppsFlyer - Mobile Advertising Analytics   from  AppsFlyer

AppsFlyer is an analytics platform that helps app marketers measure different advertising-related signals such as in-app events, social ads, etc.

Software in general is one of the most difficult businesses to sell verbally. Just think of how you would explain Google Analytics to someone who has never heard of it, without being able to actually show them what the software looks like.

AppsFlyer is well aware of this, and instead relies on efficient imagery to create a slideshow that focuses on the  visual  to explain what their product is, and how it helps their clients.

Keptify Sales Deck   from  Roshan Bhattarai

Keptify is a shopping cart abandonment solution.

They start the presentation with a bold statement: “Online stores are losing 76% of their customers”.

Although this slideshow could be used for any prospect, a simple, one-line statistic like this can also be customized for a specific business—if you are aware of their numbers, or average statistics of the industry.

Custom messages, obviously, will resonate with the customer, increasing your chances to close the sale.

Besides this, Keptify also does a great job at keeping their presentation short and to the point.

Clutter and too much superficial information will incite stress and confusion rather than help your customer understand what your business is all about: sometimes, less is more.

Slides to include in a sales presentation

So what slides should you actually include in your sales deck?

Remember: the most important thing in a sales presentation is to  convince the prospect that you are the solution to their problem.  After all, the goal is to lead to a sale!

Depending on whether you need a short or a long presentation, your slideshow should contain between  5 and 15 slides, and run for between 15 to 45 minutes .

With that in mind, here’s what you should include:

  • Introduction (as eye-catching as possible);
  • Value proposition
  • Competition
  • Cost, financial details
  • Reviews, social proof
  • Closing statements

Wrapping up...

There you have it—a complete analysis of what makes a sales deck great, and how you can replicate the success of other companies for your own business.

Feel free to go ahead and adapt any of those presentations for your own sales pitch—and convert some more prospects into customers.

As always, let us know what you think in the comments below.

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How to Craft a Sales Presentation Outline (+ Examples)

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A sales presentation outline is an ideal flow of talking points that guides the creation of the spoken part of a sales presentation, which is often supported by a visual sales deck. To allow for personalization, outlines contain both pre-written language and prompts. Most sellers use outlines as templates for longer, in-depth presentation scripts that they create for each new prospect. The outline ensures that you hit key talking points in the right order.

Sales Presentation Outline Key Components

A typical sales presentation outline for effective lead nurturing includes small talk and introductions, agenda-setting, problem analysis, solution and benefits, social proof, and a call-to-action. Solid outlines will promote around 20–30 minutes of presenting time. Depending on the salesperson and their unique situation, an outline might expand certain components into multiple components, add components, or exclude some entirely.

This outline is what you get when you boil down all the great outlines to their fundamental parts:

Small Talk & Intros

Agenda-setting, problem analysis, solution & benefits, social proof, call-to-action.

For around 3–4 minutes, engage in light conversation and introduce yourself and your company to the prospect. Ask questions about their work, life, vacations, or anything else they’re interested in. Tell them about your credentials and your company’s mission and ideal customers.

In 1–2 minutes give the prospect a high-level overview of what topics you’re going to cover during this presentation. At the end, ask them to confirm that they agree to the structure as you’ve laid it out.

Spend 5–10 minutes analyzing the prospect’s major problem. Name their main pain point or challenge, then state its underlying causes and costs. Also, agitate the pain by explaining the negative consequences of letting it go unsolved.

For 5–10 minutes, introduce your product or service and explain how it works to solve the prospect’s problem. Then state the relevant benefits the prospect will get if they buy the solution and eliminate their issue. Focus on features or services that directly relate to their needs.

Use 3–5 minutes to establish some credibility by sharing customer success stories, case study findings, or testimonials. Choose social proof that involves a customer that has a similar business type as your prospect and experienced similar hurdles and roadblocks.

In 1–2 minutes, summarize what you’ve covered, and then tell the prospect what the next steps would be if they wanted to move forward. Ask them to take these next steps with you, and give them a strong reason to do so.

To see how a salesperson might change the components to fit their specific needs, imagine a software sales rep expanding the “describe your solution and its benefits” section into three parts: “present solution,” “give demo,” and “give user a trial run.” As you create your own general outline, make it work for your most common presenting scenario, and perhaps create a few others for less common scenarios, be it competing against another provider or upselling a client.  

How to Create Your Own Sales Presentation Outline

There are concrete steps to follow to draft a 1–2 page, customizable sales presentation outline that you can use as the ongoing foundation for all your personalized sales presentation scripts. The steps include picking a product or service, adding small talk prompts, writing an introductory statement, and crafting sections for agenda, problem, solution, social proof, and call-to-action. Read on to learn how to do each step. Note that the steps below follow the components above.

1. Pick One Product or Service

Choose one of your product tiers or service lines for your sales presentation outline. This enables you to write more language that you can simply copy and paste into the custom-tailored scripts. For example, in the solution section of the outline, you could write three sentences describing this specific product tier. And you won’t have to change that for each new prospect you present to. This means that you should create one outline for each product or service.

2. Provide Some Conversation Starters for Small Talk

Sometimes small talk flows naturally in the first few minutes of a sales presentation. Other times, you’ll need to get things going with some surefire conversation starters. To avoid encountering any brain freezes or awkward silences, use the small talk section of your outline to list 3–4 potential questions that you can ask your prospects to initiate small talk. Industry news, hobbies, or their current business ventures are often the safest topics.

Here are some examples of customizable questions to put in a sales presentation outline:

  • As a {Job Title} , I’d love to hear your thoughts on {Recent Industry News or Event} .
  • So you’re from {Location} . Is it fair to assume you’re a {Sports Team} fan?
  • Last time we spoke, you were working on {Project} . How’s it going?

While preparing for a presentation, choose the prompt that will work best for the specific prospect. Researching their social profiles will provide you with some guidance. For example, you might find that the prospect has been posting on Twitter about their sports team. If that’s the case, use the sports conversation starter for your personalized sales presentation script.

3. Create Your Introduction Statement

Your introductory statement will likely remain the same for most of your prospects. This is where you tell your prospect about your company and yourself as a representative or owner of that company. This section gives the prospect context, which helps them understand the more complex subject matter you’re going to present to them later on in the presentation.

Here are the barebones of an effective introduction for a sales presentation outline:

  • Segue: Transition out of small talk by saying that you want to respect their time, then thank them for attending.
  • Your Professional Bio: Tell the prospect your name, title, experience in the industry, and relevant credentials.
  • Your Business Bio: Share your business’s name, how long it’s been in business, and one line explaining what the company is (e.g., a renowned real estate brokerage).
  • Why Customers Come to You: Name 2–3 of the major challenges that inspire customers to come to you for help.
  • Quick Overview of How You Help Them: Briefly explain what your business provides and how it solves these challenges.

When personalizing this part of the outline for a particular prospect, you might change little things to make it more relevant and interesting to them. For example, you could exchange one of the common major customer challenges for one this specific prospect is suffering from. But, for the most part, it won’t change much, so it’s worth committing it to memory. 

Below is an example of an introductory statement you’d find in a sales presentation outline:

“As much as I’d love to keep chatting about {Small Talk Topic} , I want to be respectful of your time and begin the presentation, which I thank you all for attending.

First, I want to share a little about myself. My name is Sam and I’m a sales executive here at Stingray Dealers. I’ve been working in the marine conservation space ever since I graduated college with my marine biology degree four years ago. Since then, I’ve been awarded best aquarium consultant for three years running.

Our 10-year-old company, Stingray Dealers, is a renowned aquarium provider of the rarest and most endangered stingrays.

Aquariums often come to us because they’re sick of getting nothing but round rays from their providers and because they’re struggling to keep their stingray petting area stocked with a variety of rays.

That’s where we come in. Thanks to our cutting-edge diving equipment, relations with wildlife protection agencies abroad, and ray-based sonar, we’re able to provide a steady flow of the most desirable rays in the sea, and at incredibly affordable rates.”

After delivering a solid introduction and providing your prospect with some context, it’s time to set the schedule for the rest of the presentation.

4. Write Your Agenda Section

The agenda section of your sales presentation outline is where you’ll give your prospect the outline of the remainder of the presentation. You’ll set their expectations and give them a sense of direction so that they don’t feel like they’re in the dark. The agenda section includes a segue into the agenda, a structure preview, and a request for the prospect to commit. It should also have plenty of prompts for personalization.

Here are the core parts of any solid agenda section for a sales presentation outline:

  • Segue From Introductions: Thank them for listening to your introduction and tell them you’d like to set an agenda for the day.
  • Share the Presentation’s Structure: Briefly explain what you’ll cover during the presentation.
  • Ask Them to Commit: Check with your audience to see if they’re okay with the agenda you’ve created.

If you wanted to really hook the prospect, you could also make a promise to create some suspense, like “at the end of this presentation I’ll also reveal the most important habit that leads to success in this industry, based on hundreds of interviews with our customers.” Only do this if you do have something absolutely astonishing to share with your prospects. Otherwise, you’ll risk letting them down at the end.

Below is an example of an agenda section you could see in a sales presentation outline:

“Thank you all for listening to my spiel. Now I’d like to get things rolling with an agenda. Over the next 30 minutes, I plan to show you why we’re the right fit to help you {Prospect’s Goal} .

I’ll start by explaining the causes and consequences of your major issue, {Prospect’s Problem} . Next, I’ll give you an overview of our solution, {Your Product or Service} , and explain how it will help you overcome your challenge. From there, I’ll share a few success stories about customers like you, and then we’ll open the floor for questions.

How does that sound?”

After the prospect agrees, you can start to dig into their issue and reveal to them just how serious it is, not to mention how well informed you’re about it.    

5. Craft Your Problem Analysis Section

The problem section of your sales presentation outline is going to change almost entirely from prospect to prospect because each potential customer will have a different combination of issues, related costs, and underlying causes. Nevertheless, your outline should provide some helpful guidance for writing your more detailed script by giving you a structure to follow.

Here are the major components of a problem analysis section:

  • Name the Major Problem or Challenge: Describe the most pressing problem that the prospect has shared with you.
  • Share the Problem’s Underlying Causes: Based on your analysis, share 2–3 things that you believe are causing or contributing to the issue.
  • Describe the Costs of Not Solving the Problem: Share 2–3 negative consequences of letting the problem go unsolved. In other words, irritate the pain.

By proving to the prospect that you’re knowledgeable about the nature of their problem, you’ll win their trust, and they’ll be more likely to give heavy consideration to your proposed solution. Again, this section of the outline is more so steps with a bit of advice than pre-written language. That’s because it has to be extremely flexible.

Here’s an example:

“From our previous discussions, I learned that your company’s major problem is {Major Problem} . Based on our years of experience working with other {Company Type} and what I know about your business processes, it seems like the causes of this issue are {Underlying Causes 1 and 2} . We’ve had customers who came to us a long time after this issue arose and by then they were suffering from {Cost of Not Solving the Problem ASAP} .”

Now that the prospect is convinced that their problem is something they need to solve quickly, it’s time to begin telling them how you’re going to fix it for them. 

6. Draft Your Solution Section

The solution section of your sales presentation outline is where you introduce the product or service that will help your customer solve the problem or challenge you analyzed in the previous section. You tell them what the solution is, how it works, why it solves the issue, and the benefits the prospect will receive if they buy it.

Here are the main subsections of an effective solution section:

  • Solution: Name the product or service and tell your prospect the unique selling proposition .
  • Why It Solves the Issue: Explain the features or services that will eliminate the main causes of the prospect’s major problem.
  • Benefits: Share 2–3 positive results that the prospect will experience if they choose to purchase the solution.

The first paragraph of this section, introducing your service, can be reused without adjustment from customer to customer, especially since this outline is for one specific solution. Of course, the middle bullet, how it relates to the specific prospect’s issue, will change, so that part should include prompts for personalization. When you write a script for a presentation, you may also alter how you describe the solution or which benefits you list based on the prospect’s interests.

You can see what we mean in this sample solution section:

“Stingray Dealers offers an annual stingray replenishment service that comes with ongoing care. Unlike other dealers in the space, we consistently check on the stingrays to ensure they’re happy and well taken care of.

As for your problem with {Prospect Pain Point 1} , {Service 1} will take care of that by {How Service 1 Solves Pain Point 1} . Furthermore, {Service 2} will help you eliminate {Pain Point 2} by {How Service 2 Solves Pain Point 2} .

With us, you’ll experience {Benefit 1 Prospect Desires} and {Benefit 2 Prospect Desires} . We think this will also help you reach your {Want/Need/Goal} .”

At this point, your prospect is probably excited about the idea of working with you, but still a bit hesitant because words are cheap. In the next section, you’ll prove your claims are sound.

7. Create Your Social Proof Section

In your outline document, write a brief transition and then include links to several social proof options, such as case studies, testimonials, or customer success stories, which display customers succeeding with your chosen product or service. This way, when you create a personalized presentation script, you can quickly choose the 1–2 social proof options from the outline that will most relate to and impress your current prospect.

If you want to get ahead of the game, we recommend also writing out a short summary of each success story or case study so that you can easily copy and paste it into your personalized sales presentation script. And for easy reference, consider labeling the social proof based on the type of company rather than the company name. For example, Enterprise Client Case Study will likely mean more to you when drafting a presentation script than Carlisle LLC Case Study.

Here’s an example of what a social proof section might look like in a sales presentation outline:

“So, we’ve told you what we can help you achieve with our stingray replenishment service. I find that it always helps to hear about how others have used the service successfully. So I’d like to briefly walk you through two case studies about clients who, just like you, were {How the Companies in the Stories Are Similar to the Prospect} .

  • Aquarium Company Case Study: The Denver aquarium came to us back in May 2022 because attendance was down 31% from last year and they wanted to open a new stingray exhibit and use it as a promotion. We were able to provide them with 6 different types of stingrays, 2 of them extremely rare, and directed them on how to set up the exhibit to optimize the attendee and stingray experiences. Within four months of establishing the exhibit, it had become the most popular at the aquarium, and one year after finishing the exhibit, their ticket sales had increased by 65%.
  • Marine Bio Research Facility Case Study: Write a summary like the one in the first bullet point.
  • Pet Store Business Case Study: Write a summary like the one in the first bullet point. ”

After sharing some ways that past clients have benefited from your business, it’s time to push the deal forward with a call-to-action.

8. Write Your Call-to-Action

Next, write a call-to-action (CTA) in your outline. In a sales presentation, salespeople typically ask leads if they’re ready to see a proposal. But it differs based on your sales process . Regardless of your ask, it should be clear and straightforward so that your prospects know exactly what you want them to do. It should also be enticing. Give your prospects a reason to take the next steps with you by mentioning the benefit of doing so.

Here are the components of a successful CTA section of an outline:

  • Presentation Summary: In a few sentences explain their main issue, the product or service that will enable them to solve it, and the overarching value you’ll deliver.
  • Next Steps Request: Tell the prospect what they should do next if they want to continue evaluating you as a provider or partner. 
  • Presentation Closing: End the presentation by thanking your prospects for attending, then tell them the floor is open for questions.

Summarizing the presentation and your findings prior to delivering the CTA is important because it reminds prospects about all the great things you can do for them. And the reason for not ending at the CTA is that most buyers expect to be able to ask some questions, but some might not do so unless you give them permission first. The close section allows you to give the green light and end the presentation on an upbeat, less salesly note.

Here’s an example of a call-to-action section in a sales presentation outline:

“Today we’ve learned that Stingray Dealers can help you overcome {Prospect Problem} and give you {Value Proposition} .

If you’re ready to join hundreds of other satisfied businesses and start wowing customers with the most amazing stingrays, please tell me at the end of this presentation. I can then give you pricing and we can go over the best service package for your company.

And with that, I want to end today’s presentation. Thank you all for the gift of your attention. I now want to hear from you. Do you have any questions about our company, service, or anything else?”

Keep in mind that this is for creating an outline that follows our basic sales presentation outline structure. You can include other sections like “pricing” or “industry trends” if that better suits your needs. For other sections to include, see the outlines in our article sales presentation templates .

3 Tailored Sales Presentation Outline Examples

Below are three sales presentation outline examples: brand competition, B2B, and B2C services outlines. Unlike the examples in the steps above, these don’t include pre-written verbiage. Instead, they’re structural outlines that help you see how different presentation situations call for different combinations of sections. In practice, you’d write out pre-written language for each section (bullet) — refer to the section examples in the steps above to see how, then keep reading below.

Sales Presentation Outline for Winning a Competitor’s Customer

Who Should Use It: Sales professionals who are presenting to a prospect that’s currently working with a competing brand.

Why It Works: This outline structure includes sections like “competitor analysis” and “differentiators,” which serve to show the prospect why your solution is a better choice for them than their current provider’s.

  • Small Talk and Introductions: Open with some friendly conversation and introduce your company in a way that sets it apart from the specific competitor.
  • Agenda: Tell the prospect what you’ll cover today and what you think they’ll get from attending.
  • Goal Analysis: Review what the prospect has told you about their current goal and explain why they’re failing to reach it.  
  • Competitor Analysis: Share a few reasons why their current provider is incapable of helping them reach this goal.
  • Differentiators: Explain a few ways that your company is different from the competitor and why these differences make you better suited to help them.
  • Solution and Benefits: Describe your product or service, explain why it’ll help them get what they want, and name 2–3 benefits.
  • Customer Switch Success Story: Tell a story about a customer who left the competitor to work with you.
  • Call-to-Action: Close out the sales presentation and ask the prospect to take specific next steps with you.

B2B Sales Presentation Outline Example

Who Should Use It: B2B salespeople who want to challenge their prospects to think differently about their industry.

Why It Works: This presentation outline is designed to position you as an industry insider with big ideas that are going to dramatically improve the company’s operations, revenue, or whatever metrics your solution will affect.

  • Small Talk and Introductions: Talk a bit, then share a bit about you and your business and ask attendees to introduce themselves by stating their job title and name.
  • Agenda: Tell your prospect(s) the structure of the presentation and build up some excitement by promising to share a unique idea for how to capitalize on a trend.
  • Industry Trend: Explain an industry shift (e.g., Gen Z starting to buy homes) and how it will impact this specific business and its place in the market.
  • Opportunity: Describe an opportunity (e.g., start building relationships with Gen Zers through social) that this shift opens up and stress the importance of seizing it.
  • Promised Land: Tell them all the great things that will happen to their business if they successfully take advantage of this opportunity.
  • Your Solution: Explain how your solution will help them make the most of the opportunity and reach the promised land.
  • Case Studies: Reveal a case study about a company that successfully used your solution to transform their business in a previous period of industry change.
  • Call-to-Action: Make a confident statement about your ability to help and ask them to join you. Then open the floor for questions.

B2C Service Sales Presentation Outline Example

Who Should Use It: Sales professionals who are presenting a service such as landscaping, insurance, or financial advisory to individuals.

Why It Works: This sales presentation outline makes the prospect trust you as an expert by giving them transparency into your service and its pricing and by sharing success stories and your professional opinion about their goals.

  • Small Talk and Introductions: Talk about the individual’s hobbies or relevant news. Share your credentials or rewards.
  • Agenda: Give an overview of the different sections of today’s presentation. Ask them to confirm that this sounds like a solid plan.
  • Goal Analysis: Review their reason for evaluating your business and make them feel like you can get them to their goal.
  • Challenge Analysis: Describe the major pitfalls you expect they’ll encounter on their way to reaching their goal.
  • The Plan/Process: Lay out your plan step by step for how you are going to help them overcome these challenges and reach their destination.
  • The Service: Describe your role in this plan and tell them what services you’re going to provide and how the relationship will work.
  • Success Stories: Share stories about customers you’ve helped. Pull up evidence to back up your claims, in the form of data, quotes, photos, etc.,
  • Pricing: Review the pricing tiers of your service and explain which one you think is best for them based on their situation and needs. Tell them the second best option as well.
  • Call-to-Action: Share your unique selling proposition, review the presentation’s key points, and ask them if they’d like to learn more about your service.

When you start with a basic outline like the ones above, and then expand on them by adding exact language and prompts for personalization, you’ll end up with a carefully considered, well-structured sales presentation outline that you can use over and over to succeed.

Top 5 Benefits of Writing a Sales Presentation Outline

Writing and using a sales presentation outline provides you with various benefits, including faster sales presentation preparation, never missing the main points, giving prospects a better experience, making your presentation process testable, and easily training new salespeople. Let’s go over each advantage a bit more in depth.

Save Time Preparing for Sales Presentations

With a sales presentation outline, it’s easy to sit down and craft a more personalized sales presentation script for each particular prospect. You already know what to say, and in what order to say it. Now all you have to do is elaborate on each part of the outline and make it relevant to fit the prospect’s unique situation. This will cut presentation preparation time dramatically.

Always Hit Your Critical Talking Points

Without a sales presentation outline, you might write a script that leaves out a key component, whether that’s a statement about pricing or an introduction to your business. This can hurt your chances of closing the sale. The outline, which tells you what to write, and therefore what to say during your presentation, ensures that you never miss the most important points.

Improve the Prospect’s Experience

When you know the overarching structure of the spoken part of your sales presentation, you can easily share that information with your prospects by putting the outline on one of your sales deck slides you have up during the agenda-setting portion. When prospects know what’s coming and where the conversation is headed, they’ll feel like they have some control.

Create a Testable Sales Presentation Process

When you have a presentation outline that you use repeatedly, you can start to test it against outlines with slight variations. For example, you could give 50 presentations with an introduction section and 50 without, track the average closing rates for the two groups in your CRM software , and find that the outlines with no intro section were 34% more effective at securing a next step. Consistent testing allows you to steadily march towards an optimized outline.

Easily Onboard New Sales Reps

There’s so much to learn when a new rep joins a team, so it’s important to do everything you can to get them up to speed quickly. By handing them a copy of your team’s sales presentation outline, new sales reps can easily learn your team’s sales presentation process. Right away they can start crafting well-structured spoken portions of their sales presentations.

Crafting a sales presentation outline makes the whole sales presentation creation process less time intensive, and it helps the delivery of your presentation come off as more persuasive and deliberate.

Top 4 Tips for Drafting a Sales Presentation Outline

There are some best practices you can follow to produce the best possible sales presentation outline. They include using your customer profile, building more than one outline, studying great sales presentations, and getting peer feedback on your outline. Below we’ll expand on each tip.

Reference Your Customer Profile

Keep a copy of your customer profile next to you or on your computer while you create your sales presentation outline. This ensures that the language you use speaks to your target audience’s specific concerns and interests. Whenever you write a sentence, section, or prompt, ask yourself how your ideal customer would respond.

Create Scenario-Specific Outlines

Consider creating a separate outline for each of your most common presentation scenarios. For example, one salesperson might create a generic outline along with one for upselling current customers and one for stealing prospects from a competitor. Each one might have a different mix of sections. For example, the competitor stealing outline might include a competitor analysis section, whereas the generic presentation outline does not.

Watch Great Sales Presentations for Inspiration

If you’re struggling to figure out the ideal structure or verbiage for your outline, watch some sales presentations online or shadow a fellow rep’s presentation to a prospect. You’ll likely discover new turns of phrase, presentation sections, and rhetorical techniques that you want to include in your own outline. To get started, check out our article breaking down some exceptional sales presentation examples .

Get Feedback on Your Outline

Show your finished outline to 1–2 salespeople you respect and ask them to tell you if anything needs work. We can all too easily fall in love with our creations and become blind to any gaps or errors. Getting feedback will help you fine-tune your outline so that it’s as persuasive as possible.

Creating a sales presentation outline should be a careful and considered process. The outlines will serve as the starting points for every in-depth presentation script you write. An outline is a script’s parent. If the outline is shabby, so is the script, as well as the spoken portions of your presentations.

Frequently Asked Questions (FAQ)

What’s the difference between a sales presentation outline & sales deck template.

The sales presentation outline is a structure of talking points that guides the verbal part of your sales presentation. The sales deck template, on the other hand, is a set of slides with some pre-written language and some blank prompts — having one enables you to quickly build personalized slide decks, the visual backdrop to sales presentations. Together, the sales presentation outline and sales deck template make up the overall sales presentation template.

Bottom Line: Sales Presentation Outline

Having a sales presentation outline saved on your computer streamlines the preparation process for your sales presentations. Instead of starting from scratch, you have a structure to follow and some pre-written language that works on all prospects. Writing the tailored script will take minutes instead of hours. Next, check out how to create and give a sales presentation , where we teach you how to build out a personalized presentation for one specific prospect.

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TOP 9 Best Sales Presentation Examples

We all get that same feeling when we are prepping for a presentation. It is the jittery anxiety of hoping you have all that you need and that you will be able to answer all of their questions. Conversely, maybe you instead are the calm, cool, collected one. But no matter how you are feeling before, nothing beats that feeling of nailing a sales presentation. 

In this post, we will give you nine of the all-time best sales presentation examples. Each example will even have its own script you can follow to adapt the pitch to your sales opportunity. Stay with us as we cover nine out of this world sales presentations, including everyone from Apple to Zuora.

Highly Recommended Next Article to Read:

7 Elements of a Sales Presentation that Converts

1. The Apple Team And Their Sales Conferences

Apple  uses a unique team-centric approach to their presentations. They use multiple team members to deliver content at different points in their sales presentations. And everyone working during this presentation is passionate about Apple and its products. This strategy keeps the audience engaged and wanting more.

How To Model Your Sales Presentation Like Apple

To model your sales presentation after Apple’s approach, you want to keep the following points in mind:

  • Use more than just static images  – Videos and sound bites increase engagement. 
  • Pass the mic  – Use your team to your advantage and share the floor with them.

Also, to keep everyone engaged, know that the tone of your voice goes a long way. People can hear the passion you have for a project in your tone. 

2. Appsflyer’s Sale Presentations Have Great Visuals

Appsflyer’s sales presentations rely heavily on brand recognition and little to no text. Because this company specializes in analytics, images speak louder than words in many cases. They use strong examples within their presentation to highlight their successes. 

Creating Your Own Highly Visual Sales Presentation

To create your own visual sales presentation, you need to know what message you are trying to convey in your presentation. 

The following is a list of  key elements  to focus on when creating a highly visual sales presentation:

  • Choose powerful and meaningful images  – If you stray away from using lots of text, make sure the images you use can evoke emotion and gives the audience a sense of what you are talking about
  • Do not focus on one point for too long  – When presenting, you want your audience to come away with a specific feeling or call to action. Try to avoid hammering one point in too many times, some repetition is important, but too much repetition can cause a boring presentation.
  • Practice makes perfect  – With little to no cues on your slides for you to speak from, you need to know what you are planning to say all the way through to create a crafted and coherent message. That means you need to practice your slides and practice them again!

3. Facebook’s Captivating You Through Simplicity

Facebook’s  sales presentation is all about simplicity. They use a streamlined approach to sharing their key points. In Facebook’s sales presentation, they use the following  guidelines :

  • Limit clutter  – Every quote, excerpt, and blurb has a purpose. There is no frivolous detailing.
  • Stay readable  – Their presentation uses limited text to allow the presenter to be the focus. The presentation only serves as the guide. 

If you can keep these two points in mind and incorporate Facebook’s more universal strategies below, you are bound to have an impactful sale presentation. 

Three Strategies To Model Facebook’s Presentation 

Facebook is an internet and social media giant. It may seem difficult to compete with all of their skill and talent, but if you can use the following strategies like Facebook, you will, without a doubt, improve your sales presentations:

  • Incorporate testimonials or proven success stories . Impart the sense that your business is thriving (because it is!) to your audience by using stories from real customers or clients. 
  • Select graphics that evoke emotion.  Choose smiling faces over neutral expressions.
  • Use icons to convey statistics . Relate numbers in a visual format to be more pleasant on the eyes and easier to assess visually.

By incorporating Facebook’s sales presentation strategies, you too will develop an out of this world sales presentation!

4. How Contently Uses The Before-After-Bridge Method

With Contently’s sales presentation, they focus on their successes and use those to show how they encapsulate their mission. They also create visually stunning, stand-alone presentation slides. 

The following is a list of things that  Contently  is doing right for its sales presentations:

  • Highlights their mission wisely  – They put their mission front and center to remind you just exactly what they are good at before you even leave the title slide.
  •   Implements the before-after-bridge formula  – Even though these slides are text-heavy, they tell an important story. Read on for exactly how to use this method in your sales presentations. 
  • Use of striking visuals  – These visuals get the point across and allow you to expand upon your points without the teleprompter feeling of reading straight from a slide. 

Try Before-After-Bridge In Your Next Presentation

If you wonder how you can present the perfect testimonial when doing a sales presentation, look no further. The before-after-bridge delivery will set you apart from the competition and clearly illustrate how your company is great at what it does.

The following is a description for each part of the before-after-bridge method:

  • Before  – This describes what a customer needed from you or lacked before entering into business with you.
  • After  – The after tells the audience exactly what your company did for your customer 
  • Bridge  – The bridge details the specific outcomes and actions 

Now the best way to deliver this is by marrying great visuals with minimal text. Use text as a supporting feature but be as concise as possible. 

5.Reddit Uses Unexpected Content To Its Advantage

Reddit  can capture its audience’s attention by using an image that is striking and out of the ordinary. This is a great way to establish and maintain their specific brand identity. 

In Reddit’s sales presentation, they use humor as a way to captivate and engage their audience:

  • Highlight  impressive data
  • Incorporate  timely pop culture references
  • Value  creation and feature it as a top priority

The unexpected and humorous nature of Reddit’s sales presentation makes it really stand out from the crowd. They balance both the fun and engaging, with the serious and data-driven, very well. This is an unconventional approach that creates a deeply positive feeling among their audience. 

How To Feature Humor In Your Sales Presentation

To use humor like Reddit, you must ask yourself first if it is the right direction for your brand:

  • It must be authentic  – If you are not a humorous person, humor may not be the best route for you to take during a sales presentation. 
  • It must be engaging  – Using humor can be difficult because you have to choose an appropriate level of humor for the workplace. It can’t be too dark or too raunchy. But it must still be engaging and heartfelt enough to elicit an audience response. 
  • You must be alright with it falling flat  – Not everyone will understand the joke or reference. That is normal. Keep moving through your talking points, and do not get too hung up if your joke flops. 

6.Buzzfeed Offers A No-Nonsense Delivery

Buzzfeed has created a business model that works to their advantage. They cover viral news and trending topics in a way that is always clickable. Their sales presentation is almost the complete opposite of their business model. Buzzfeed’s sales presentation is great at:

  • Making use of bullets
  • No frills language

Because of this, Buzzfeed gives off an air of confidence. They stick to the facts and do not leave any room for interpretation. They spell it all out for you in their sales presentation. 

Trim Your Sales Presentation & Give Just The Facts

  • Having no visuals gives you an aloof and confident vibe
  • Keep it short
  • Keep text on slides to a minimum
  • Use bullets

Buzzfeed’s use of minimalism is striking compared to some of the more over the top sales presentations. It definitely makes them stand out amongst the competition. 

7. Try LinkedIn’s Comprehensive Approach For The Win

LinkedIn is known for its ever-professional attitude. This feeling translates well to their sales presentation. Their presentation covers everything we have discussed so far:

  • Creates engaging data visualization
  • Highlights key points
  • More is better mindset
  • Simplicity on each slide 
  • Uses visuals to their advantage

Not only does LinkedIn share their sales pitch, but they also give its audience an engaging way to use their platform to its fullest potential. 

Explore More Is Better & Match LinkedIn’s Model

The reason more information works for LinkedIn is because of the following:

  • Balances captivating and informing the audience 
  • Uses text and visuals to their advantage, not too few and not too many
  • Uses time to its fullest potential 

Sometimes time is not on your side. If that is the case, aim for simplicity and brevity. It is always in your best interest to be respectful of your audience’s time. 

8. Uber: The Best Combo Of Data Visualization & Text

In addition to powerful text,  Uber  uses data visualization to present many of its important company statistics. Their five-pronged approach to sales presentations can be used again and again.

What is Uber’s five-pronged approach to sales presentations?:

  • Synthesize it  – You, as the sales presenter, should know what market you are after and how your business aims to dominate that market. This means getting all the facts in order and sharing them as part of your pitch. 
  • Seed germs  – Create a nurturing environment that fosters growth and enrichment. For Uber, this means selecting the right cities for future expansion. 
  • Become contagious  – You want to be the next hottest, in-demand thing on the market, no matter whether it is a good or service. To spread wide and far, you need strong partnerships and consistency with your customers. 
  • Mutate fast  – You want to focus on what is next and how you are going to be the first on the market. It is important to evolve in a way that suits your clients’ needs and puts you at the front of the pack against your competitors. 
  • Defend  – Put protections in place to keep your spot at the top. This could be by focusing on the legislature that will grow or inhibit your company or through finding new ways to support your workers in times of stress. 

If you can adapt and tailor Uber’s sales presentation to your needs, you have a recipe for success! Nothing can beat the numbers. If your company has strong data points, highlight them with fewer words and more visuals representing the data. 

Using Data Visualization To Your Advantage 

If your company runs on numbers, as many in today’s world do, data visualization is a key part of any sales presentation. Now, you may be wondering how you create visuals based on your numbers. Well, the answer is simple, and there are a few different ways to do it. 

The following is a list of ways in which you can begin visualizing your data when giving a sales pitch:

  • Do it yourself  – Doing it by yourself may seem daunting and very time consuming, but you will have a presentation you understand front to back at the end of the day.
  • Gather a team  – This is probably your best course of action. Get a group of colleagues together that are familiar with the numbers. Break down the story you are trying to tell and assign each group member a piece of the pie. Remember, to be cohesive, you need to establish some parameters for the visuals’ look and feel. 
  • Hire a professional  – While outsourcing is by far the easiest option, it can be the most difficult because once the visuals are made, you are stuck with figuring out how to make sense of them.

As you can see from the other sales presentations we have discussed, in addition to Uber, visuals are very important. And visuals can make or break a presentation. 

If you do not strike the right balance, your audience could feel bombarded and overwhelmed by too many visuals. But you do not want to overcorrect and leave them with paragraphs to read during your sales presentation. 

9. Zuora Uses Beautiful Imagery & Narrative Flow  

Zuora  uses storytelling as their main form of giving a sales presentation. They will lead the audience through their discoveries and ideas to lay out the concept they are trying to create. 

Zuora is good at using the following elements within their sales presentations:

  • Uses background images  – An image speaks a thousand words. If you choose a good visual, it will not only support your story but reinforce the emotions and feelings you are trying to evoke. 
  • Uses quotes  – A strategically placed quote can tie up a story nicely. It can also have a lasting impact if used correctly. Do not add too many frills around your quote to keep the final message vivid in your audience’s minds. 
  • White space  – Creating balance and space for the audience to assign meaning and importance.

If you harness any of the elements above, you are that much closer to an out of this world sales presentation. 

Borrow From Zuora’s Playbook And Tell A Story

Zuora  uses five major elements in all of their sales presentations to make them stand out. The following is a list of important elements you can consider incorporating into your sales next presentation:

  • Be bold and be the change  – Show your audience how you have adapted to what once was and what is to come in the future.
  • Cite the spark  – Tell your audience exactly why you are here and what has happened in the world to need your business as part of their lives.
  • Create excitement  – Highlight features that set you apart from the competition
  • Prove your worth  – Use meaningful soundbites and client testimonials to support your story
  • Solve their problems  – Tell your audience how your product or service will solve a problem, show them why your company exists

Zuora does a wonderful job of using imagery and text to their full potential. 

In Brief: Use Sales Presentations For Your Benefit

If you are worried about finding the right balance, you can always seek an outside opinion. Sometimes, if you choose to practice on a fake audience, they can guide you and offer corrections. Whatever you do, make sure you use the tips above to create a stunning sales presentation.  

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For Sales Manager:

For sales reps:, sales presentation 101: examples and ideas that can help you present like a pro.

Updated On: 14 Apr, 2023

sales presentation example

Your sales presentation can make or break a deal.

No, that is not an exaggeration. While it is true that a customer’s final decision depends on many other aspects of the product, one cannot deny that an effective sales presentation significantly influence their decision. If done right and at the right moment, your sales presentation can accelerate the buyer’s decision. 

Making a solid sales presentation requires storytelling skills , a robust structure, and some planning. Your presentation has to provide a unique perspective on the product that the customer wouldn’t have normally thought of. 

Let’s find out what a good sales presentation should look like. From the structure to the key elements every sales presentation needs, we’ll cover everything you need to know. 

What Are the Principles of An Effective Sales Presentation?

  • How To Build A Sales Presentation? 

How To Deliver a Sales Presentation

Great sales presentation ideas, what to do after a sales presentation.

  • Conclusion 

It is important to understand that a sales presentation is much more than a sales pitch . A sales pitch is an attempt to persuade a buyer to consider your product. It is something that your sales team does every day, in every preliminary interaction with a prospect.

Sales pitches are relatively easy because they are mostly one-to-one, over a call or an email. You only need to convince that one person and when that’s done you successfully close the deal. In a sales presentation though, you have to face more than one decision-maker.

In a nutshell, technically a sales presentation is similar to a sales pitch but far more elaborate and complex.

Sales presentations are driven by certain principles; they are – 

1. Personalization  

A sales presentation cannot be generic. If you wish to connect with your audience and sell them the idea, you have to personalize your presentation to fit their use case.

To do this effectively, learn about the buyer’s primary pain points and focus your presentation on these issues. The buyer needs to feel understood to have trust in your pitch. 

For example when we pitch Kylas to our potential buyers, instead of focusing on our features we rather convey how the tool will benefit their business and fit their use case. This helps user understand in what ways the product/service can help them.

2. Simple and To-The-Point

Time is valuable. Both yours and your audience’s. So your sales presentation has to cut straight to the point. Of course, you would need to give them a brief introduction and context. But don’t beat around the bush or bore your audience with too many industry statistics, jargons or your company history. Grab their attention in as little time as you can. 

3. Focus On the Problem

The sales presentation needs to focus on the problem and not skip to the solution. Through the sales presentation, you need to help the buyer understand their problem even better. When the buyer sees that you know the problem better than they do, they assume that you probably have the best solution too. 

4. Differentiators Are Best Left for the End

A common tendency of sales leaders is to highlight the differentiators from the very start of the sales presentation. This only comes across as desperate and pushing to make a sale. Differentiators should not lead your sales presentations. Your buyer should themselves see how you are different from your competitors. 

Once the buyer gains an insight into the key problems they face, they can be led to the differentiators. At this point, feel free to show them how your product can address the problem that your competitors can’t. 

5. Connect With the Decision-Makers  

If you talk like a sales rep, you will automatically be directed to interact with an equivalent position in the buyer’s company. If you really want to make an impression on the decision-makers, you have to talk in a language that executives would relate to.

Product specs and features are best left to the end-users or IT teams. Decision-makers need to hear how the product will impact the business as a whole. 

6. Conversational  

Don’t make the sales presentation sound like a sales pitch. Presentations need to be more conversational and flow more naturally. Encourage questions and engage in a two-way conversation to ensure that the buyer is equally invested in the presentation. 

inforgraphic on principles of an effective sales presentation

How To Build A Sales Presentation?  

Now that you know the underlying principles of a good sales presentation, you need to know how to build one. Every sales presentation needs to have a structure to it. How you open the presentation, what you talk about in the body of the presentation, and how you close it are crucial. 

So what goes into creating a killer sales deck ? Let’s look at the structure of a perfect sales presentation step-by-step. 

1. Here Is How You Should Begin Your Sales Presentation

You always start with a brief introduction of yourself and your company. Once the pleasantries are out of the way, go on to the important part. 

Highlight the Problem  

Every sales presentation needs to have a problem statement. It is the problem that you aim to solve with your product. So without much ado, get to explaining the problem you want to address. It could be a change in the industry that needs organizations to catch up or a specific problem at the buyer’s end that you have identified and can help solve. 

The customer may not be aware that they have a pain point that needs to be addressed. It is your job to make them see where they are lacking. Also, show them what they could achieve if these issues are taken care of. 

Use numbers and figures to quantify the problem. It helps drive home the point better. Say things like, “you are losing X amount in revenue each year” or “Y number of your customers are slipping through the cracks because of this”. 

This helps them understand the scale of the problem. It also creates a sense of urgency as the buyer surely doesn’t want more damage done. Tell the buyer how much more they could lose if they didn’t apply a solution right away. 

2. Body of Sales Presentation  

Now that the buyer is aware they have a problem, it is time to offer a solution. 

2.1 Present the Solution  

At this stage, you need to talk about the product you are offering and how it can help them. Your product could cater to many different users. So you should be careful that the positives you highlight are meaningful and relevant to the current buyer in question. Discuss more on how it helps them solve their specific problem instead of discussing common features. 

But words alone can’t do a good enough job of convincing your buyer. You need to back it up with data. 

2.2 How to Present Sales Data and Performance ?

Presenting sales data and performance reports at a sales presentation is a tricky job. You don’t want your audience dozing off at the sight of all those numbers and figures. But you definitely want them to see what you have achieved so far. 

The golden path here is to only show what is relevant and rely on visual representations. Create charts, graphs, and infographics to support your presentation. Present the results of case studies that show what your customers have gained from using your product.

Use data from customers who have a similar profile as the current buyer. This helps the buyer relate better and see your solution as truly useful. 

For instance, if you are pitching to a startup, you cannot show them what an MNC has gained using your product. The scale and priorities of the two businesses are very different. So, the buyer may not see this as an ideal solution for themselves. 

Use social proof wherever it fits. Share a few customer testimonials or reviews. Again the customer reviews you are sharing should be from companies in the same space as the buyer. 

Keep your data engaging, meaningful, and limited. 

2.3 What Makes a Good Sales Presentation?

A good sales presentation should be short but impactful. Many thought leaders in the industry suggest that your sales presentation  should not be longer than 10 minutes . Within these 10 minutes, you have to cover everything that the buyer can find useful in making a purchase decision. 

Maintain consistency throughout your presentation. Everything from the images you use to the brand colours and logos should be coherent. Make sure you have researched the buyer well enough. Wherever you need to use their brand assets, ensure that you are using the right ones. 

3. How to End a Sales Presentation  

After you have said all that needed to be said, it is time to close your presentation. You can add a final slide highlighting the next steps. This should be more like a call to action. If the buyer decides to move forward with the purchase, what do they need to do? Finally, leave the floor open for questions from the audience. 

Let the buyer come up with their queries and concerns. The answers that you provide at this stage are going to be very crucial to the deal. 

infographic on the structure of an effective sales presentation

Building a good sales presentation is only the first part of this complex job. How you deliver the presentation plays an even more crucial role in this. Presentation skills are going to matter a lot in how you influence the buyer. 

Here are a few quick tips for the presenter. 

1. Be Confident Inside and Outside

The first thing your audience is going to notice is how confident you are about the whole situation. Your confidence has to reflect in your speech and your body language. If you can deliver the presentation even without the slides, it shows that you know what you are talking about. Avoid looking at the slides every second. 

Stand/ sit straight and be careful about the hand gestures you make. Keep them minimal if you are not sure what to do. Try to look optimistic and in control of the situation. 

2. Modulate your Tone  

The last thing anyone wants from a sales presentation is a boring, monotonous voice just reading out the slides. A lot of your charisma exudes from the way you talk. So use your voice well. Modulate where necessary. Know which points to stress on and where to use a lighter tone. This also helps direct the attention of the audience to the right points. 

3. Look Involved  

If you want your audience to be invested in the presentation, you have to look involved yourself. For instance, if your audience consists of C-suite executives and you are selling a software solution, you need to be dressed for the occasion.

If you are presenting to an audience of young, energetic entrepreneurs running a startup, you will need to exude the same kind of energy. 

When you look involved, your audience automatically trusts you. 

4. Do Not Assume That the Audience Cares About Your Product

The audience does not care about the product you are selling. They only care about the problem they face. So don’t assume that they would be familiar with your product. You need to ensure that everyone is on board when you start your presentation. Look for their reactions during the presentation and see if they are following. 

Change your pace accordingly and let them ask questions mid-way if they need to. 

Infographic on How to Deliver a Sales Presentation

There are some common sales presentation examples that you can learn from. These templates can help you build on and create a solid sales pitch. 

1. The Product Demo  

One way of going about your sales presentation is by giving a demo of the product you are selling. In this case, you don’t even need those slides. You can give your prospects a taste of what your product offers first-hand. If this is a feasible option, then you should definitely go for it. 

It can be far more engaging than a slideshow. But it may also be a little time-consuming, so you will need to plan well. 

2. The Data-Backed Sales Presentation  

Another very convincing template is the data-driven presentation that offers proof that your solution works. The idea here is not to stuff the presentation with numbers but to show your buyers what you can provide in an engaging way. Create infographics, videos, graphs, and handouts that will keep your audience engaged and informed. 

3. The Minimalistic but Confident Sales Presentation

If you are confident about the product you are selling, you don’t need much, really. You can even present without a slide deck or a demo. Just prepare your pitch well, invite questions from the audience, and offer convincing answers. If you are doing it right, it should be enough to take them further down the sales funnel . This kind of confidence only comes from experience though, so tread very carefully. 

The job does not end with delivering a good sales presentation. You have work even after the presentation is over. Your audience will likely have some questions they want to ask. Also, they won’t be making a purchase decision immediately after your presentation. 

1. Accept Questions  

Always encourage your audience to get back to you with more questions if they need to, even after you have left their office. This keeps the door open for communication. It also helps build a stronger relationship with the prospect. 

2. Follow Up  

If the prospect does not get back, you have to follow up yourself. Give them some time to ponder, and then send a follow-up email or make a call. Ask them if they need any further assistance to help finalize their decision. 

Conclusion  

Though you may think that a sales presentation is just another sales pitch, it is so much more. The power of your sales presentation can only be unleashed if you know how to do it right. The sales presentation gives you the opportunity to share your customers’ stories, highlight your achievements and demonstrate what value you can offer to a prospect.

Letting go of an opportunity like this would be a mistake. So invest some time and effort into making a winning sales presentation and using sales CRM software for your growing business.  

Boost your sales productivity and nail your sales target with customizable sales CRM software .

If you want your business to scale new heights,  Kylas  is the answer for you. Kylas Sales CRM tool can help you streamline your sales by providing you with Custom Sales Insights and more. Contact us today to know more!

sales presentation example

Priyanka Mohanty

Priyanka is a marketer with over 13 years of experience in content curation. She has extensive blogging experience and has worked with many companies in the US. She is known to bring practical knowledge to the table. However, besides writing, Priyanka is also passionate about dancing, drawing, and reading.

  • Sales Best Practices
  • Sales Productivity
  • Sales Techniques

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Sales Presentation templates

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Sales Strategy Infographics presentation template

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Sales Account MK Plan presentation template

Sales Account MK Plan

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Creative Sales Strategy presentation template

Creative Sales Strategy

If you have decided on a sales strategy that your team will follow, spread the news on the company by giving a presentation. To help you with it, here's a creative template with a wide array of different layouts covering a lot of marketing models. There's also illustrations from Stories...

After Christmas Holidays Sales IG Stories presentation template

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After Christmas Holidays Sales IG Stories

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Sales Planning Process presentation template

Sales Planning Process

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Sales by Month Infographics presentation template

Sales by Month Infographics

A whole year of business in plain sight, that’s what this template offers. Represent graphically the wellbeing of your company with these illustrative infographics about business. They are focused on the differences between each month so you can compare seasonal earnings, new client waves or statistical data. Give life to...

Yearly Sales Plan presentation template

Yearly Sales Plan

Download the Yearly Sales Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential misunderstandings....

Sales Forecast Business Plan presentation template

Sales Forecast Business Plan

These new slides are optimal for presenting a sales forecast in a professional way. The white backgrounds allow you to lay out your contents without any distractions. We also used some photos to highlight something very important when it comes to achieving objectives: the employees and their work. There are...

Sales & Deals presentation template

Sales & Deals

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Sales Strategy and Digital Marketing

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Sales Volume presentation template

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After Christmas Sales Infographics

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Business Metrics: Sales Volume

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Sales Territory Map Review Meeting

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Neon Halloween Sales MK Campaign presentation template

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As you become more familiar with the capabilities of Microsoft Copilot, and more skilled at creating prompts that delight, intrigue, or amaze, don't keep them to yourself. When you share the prompts you've tried and refined, particularly those you used to great effect, you not only gain the reputation for leading change but contribute to Copilot adoption and resulting task efficiencies across your organization. There are lots of ways to share prompts, and some best practices to go along with them. This article explains it all. 

Best practice: tell your prompt story

Sharing the actual prompt is easy. But before you copy and paste a prompt into your favorite app, think about this: the real learning and inspiration come from hearing your “prompt story.” Consider these elements in your story:

What you were trying to accomplish

The actual prompt (text)

Description of the prompt output (e.g., “the prompt created a PowerPoint deck complete with images and speaker notes”)

How Copilot specifically helped you: maybe it saved you time, or produced something you thought was beyond your reach

What you learned, reflections on your experience, or what you will try next

Encouragement for others to give it a try

EXAMPLE 1: Copilot drafted my monthly status deck

Every month, I need to present the status of our research project to the exec team. Normally, this takes me a few days. Instead, I tried this prompt in Copilot:

 “Draft a PowerPoint presentation for the Monthly Status Update of no more than 10 slides using the information in these files.”

Copilot created a new deck in less than a minute that had sections for Project Summary, Current Status, Recent Accomplishments, What’s Next, and Risks. Wow! Saved me hours of work, and it’s actually a more professional looking deck that I could have created myself. This is the new way.

EXAMPLE 2: Catch up on the missed meeting

My schedule got totally taken over last Thursday with an urgent customer request and I was not able to go the cross-team planning meeting for Q4. Normally, I’d try to block an hour and read all the decks from all the speakers and the notes and maybe listen to some of the recording, but this time I tried using Copilot to catch up…

“Summarize the meeting into the Top Five Takeaways including Action Items”

After just a minute, Copilot cranked out five pretty helpful highlights from the meeting along with a link to key points in the transcript. It also tracked three important action items from the discussion. Almost better than attending the meeting! I totally recommend this for when you can’t attend a meeting. It's easy to catch up and worth it.

Suggested methods for sharing your prompt story

Fortunately, sharing both your prompt and story is easy, and there are lots of ways to do so. Here are some suggestions.

Share using a Viva Engage community

Many organizations set up Viva Engage communities where people with similar interests or who work in similar disciplines can exchange information and ideas. This is a perfect place to share prompts as well. For example, imagine a community dedicated to the product management (PM) discipline. There, PMs can share prompts that will help others write specs or planning documents using specific templates.

Recommendation: Post into the community using a new Discussion or Article

Learn more about Viva Engage Communities: Communities in Viva Engage - Microsoft Support

Share using Microsoft Teams

Create a prompt channel in your Microsoft Teams space and encourage team members to contribute their best prompts. These contributions could be tagged with likes and get replies. Encourage testimonials as well. Trying a prompt recommended by someone else and then sharing insights about how it worked for you is a great way to kick off a conversation and inspire others to give it a try.

Channels aren’t the only way to share prompts in Microsoft Teams. Meeting chat is a quick and easy place to share prompts that are relevant to the current conversation or meeting topic. Imagine a conversation in the meeting where someone says, “I need to put together a blog post for a product announcement happening next week and I haven’t had time to start it yet.” Another person says, “I had a similar assignment and used a prompt to get me started. It really saved me some time. Here, try this.”

Write a blog post announcing a new line of eyeglasses targeted at people who suffer from chronic dry eye. The eyeglasses lock moisture in while protecting eyes from wind and debris. The glasses are lightweight, fashionable, and priced to appeal to all ages and income levels. The glasses go on sale just in time for summer and will be available everywhere you buy eyeglasses. Cite research and use an upbeat tone.

Learn more about Microsoft Teams and channels: Create a standard, private, or shared channel in Microsoft Teams - Microsoft Support

Share using SharePoint news

The news feature in SharePoint makes it easy to bring your organization’s news stories to life with rich formatting, images, dynamic content, and prompts. A SharePoint communication site or team site are both good options.

Learn more about SharePoint news: Create and share news on your SharePoint sites - Microsoft Support

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IMAGES

  1. Sales Presentation: Ideas, Examples and Templates to Present Like a Pro

    sales presentation example

  2. 10 sales pitch presentation examples and templates

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  3. 10+ Sales PowerPoint Presentation Examples To Get Inspired!

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  4. Free Powerpoint Sales Presentation Examples

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  5. 25+ Best Sales Presentation Templates (PPT PowerPoint Slides)

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  6. How to Create and Deliver a Killer Sales Presentation

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VIDEO

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  5. Creating Effective Business Presentations

  6. The Sales Presentation That Changed My Career

COMMENTS

  1. 7 Amazing Sales Presentation Examples (& How to Copy Them)

    Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use Logos and Testimonials. Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

  2. 10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

    A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

  3. Powerpoint Sales Presentation Examples

    Sales Presentation Video Examples. Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

  4. Sales Presentation Template and Examples

    A sales presentation (although it's still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It's not a simple phone call, as it often involves a meeting and a demo. Because you're likely presenting to a group of senior decision-makers and executives, sales ...

  5. 15 Sales Presentation Examples to Drive Sales

    Professional sales presentation example. A professional sales presentation is meticulously crafted, reflecting the brand's guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand's ethos, presenting a cohesive narrative that resonates deeply with its target audience. ...

  6. 11 Sales Presentation Examples That Explode Your Pipeline

    These sales presentation examples are not your average PowerPoint decks, and rightfully so. PPTs are a 30-year-old technology that fails to meet the needs of modern-day buyers. NOTE: All of the sales presentation examples presented below have been crafted using Storydoc. They consist of modern scroll-based interactive slides that have proven to ...

  7. How to Create and Deliver a Killer Sales Presentation

    For example, a sales presentation can be a pitch deck. Startups use these to present their ideas to potential investors and get funding. B2B companies use sales presentations to sell their products or services to other companies. In some cases, a webinar is a sales presentation with an added value proposition.

  8. 13 Powerful Sales Pitch Presentation Templates to Land Your ...

    Mar 03, 2023. An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up. Every step is as important as the next for landing a client or closing a deal. However, in your sales pitch presentation, you make a solid case for your product or service.

  9. 9 Incredible Sales Presentation Examples

    Overview of the top sales presentation examples. 1. Snapchat. Snapchat, the impermanent photo messaging app, is a big hit among millennials. Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it's has quickly risen through the ranks.

  10. 8 Effective Sales Presentation Examples to Boost Your Close Rate

    8 Effective Sales Presentation Examples. Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results. Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view ...

  11. 9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

    A sales presentation pitch can be beneficial because it uses visual elements, like images, graphics, and charts, to showcase your product features, benefits, and value proposition. Plus, the structured format ensures a logical flow of key points and keeps the presentation focused instead of overwhelming your prospect with too much information.

  12. Free and customizable sales presentation templates

    384 templates. Create a blank Sales Presentation. Cyan Professional Exploring Jobs in Sales Presentation. Presentation by Streakside. Pink Feminine Pitch Deck Business Presentation. Presentation by meliorastudio. Clean and Minimal Real Estate Presentation Template. Presentation by Amit Debnath.

  13. The Sales Pitch: 17 Ideas for Creating the Ultimate Sales Presentation

    No. 1: Make sure your sales pitch has an objective. It's remarkable how few salespeople actually understand the objective of their sales presentation, especially given how easy it is to develop an objective. You may be trying to convey an overview of your company, your product and the value you provide to customers.

  14. Sales Presentation: Ideas, Examples and Templates to Present ...

    Sales Presentation Examples. Like we discussed above, the sales presentation is an art and a science, and there are some companies who have done exceedingly well in their sales presentations. We will be talking about some of them in this section of the article.‌‌ Leadnomics Leadnomics Sales Deck for Sales Presentation Example

  15. Creating an Engaging Sales Presentation (With 3 Examples)

    Example 1. A website design company sales team is giving a presentation to a small clothing retailer, Fiona's Fashions. They show a "before" picture by emphasizing that without a website, Fiona's Fashions can't take full advantage of online sales and social media marketing.

  16. How to structure the perfect sales presentation

    Step 4: Present the solution. With the stakes raised, your audience needs a solution: a clear path toward their goal. An effective sales presentation presents your product as a means to the ...

  17. 14 Winning Sales Deck Examples (& How to Make One)

    Here is a trusty outline to follow when building sales decks: Introduction to the product and the market. The problem or pain point the audience has. Showcase your product or service as the solution to the problem. Highlight the product or service features. Cost or investment. Closing and thanks.

  18. 4 Powerful Sales Presentation Examples (With Tips & Templates)

    1. LeadCrunch. LeadCrunch.ai Sales Deck from LeadCrunch. LeadCrunch is a B2B lead gen business. With a sales deck of 21 slides, they execute the following strategy in their presentation: The problem: " [to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…".

  19. How to Craft a Sales Presentation Outline (+ Examples)

    The sales presentation outline is a structure of talking points that guides the verbal part of your sales presentation. The sales deck template, on the other hand, is a set of slides with some pre-written language and some blank prompts — having one enables you to quickly build personalized slide decks, the visual backdrop to sales presentations.

  20. TOP 9 Best Sales Presentation Examples

    People can hear the passion you have for a project in your tone. 2. Appsflyer's Sale Presentations Have Great Visuals. Appsflyer's sales presentations rely heavily on brand recognition and little to no text. Because this company specializes in analytics, images speak louder than words in many cases.

  21. Sales Presentation 101: Examples and Ideas

    Through the sales presentation, you need to help the buyer understand their problem even better. When the buyer sees that you know the problem better than they do, they assume that you probably have the best solution too. 4. Differentiators Are Best Left for the End.

  22. Free Google Slides and PowerPoint Templates about Sales

    Sales Volume. Download the Sales Volume presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with a ...

  23. How to give effective sales presentations?

    Learn more on Sales Presentations and sales go here: https://chaomatic.teachable.com/For more resources check out: https://michaelhumblet.com/How do you giv...

  24. Share your best prompts

    EXAMPLE 1: Copilot drafted my monthly status deck . Every month, I need to present the status of our research project to the exec team. Normally, this takes me a few days. Instead, I tried this prompt in Copilot: "Draft a PowerPoint presentation for the Monthly Status Update of no more than 10 slides using the information in these files."