- Skip to page content
Conducting Research Surveys via E-mail and the Web
by Matthias Schonlau , Ronald D. Fricker , Marc N. Elliott
- Related Topics:
- The Internet ,
- Survey Research Methodology
- Share on Facebook
- Share on Twitter
- Share on LinkedIn
Download eBook for Free
Purchase print copy.
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Among other findings, the authors determined that Internet surveys may be preferable to mail or telephone surveys when a list of e-mail addresses for the target population is available, thus eliminating the need for mail or phone invitations to potential respondents. Internet surveys also are well-suited for larger survey efforts and for some target populations that are difficult to reach by traditional survey methods. Web surveys are conducted more quickly than mail or phone surveys when respondents are contacted initially by e-mail, as is often the case when a representative panel of respondents has been assembled in advance. And, although surveys incur virtually no coding or data-entry costs because the data are captured electronically, the labor costs for design and programming can be high.
Table of Contents
Acknowledgments
Chapter One
Introduction
Chapter Two
Background on the Survey Process
Chapter Three
Literature Review of Web and E-Mail Surveys
Chapter Four
Choosing Among the Various Types of Internet Surveys
Chapter Five
Guidelines for Designing and Implementing Internet Surveys
Chapter Six
Internet Survey Case Studies
Chapter Seven
Conclusions
Literature Review of Response Rates
Summary of Evidence in the Literature
How Effective Is Using a Convenience Sample to Supplement a Probability Sample?
"Despite all the problems telephone-reliant pollsters have faced in recent years, such as declining response rates and increasing use of cell phones, the idea of taking surveys to the Internet to gauge opinion remains a controversial idea… Regardless of one's personal opinions on the matter, 'Conducting Research Surveys Via E-Mail And The Web' is full of useful information for anyone interested in the future of polling."
- NationalJournal.com
Research conducted by
- RAND National Security Research Division
This research in the public interest was supported by RAND, using discretionary funds made possible by the generosity of RAND's donors, the fees earned on client-funded research, and independent research and development (IR&D) funds provided by the Department of Defense.
This report is part of the RAND Corporation Monograph report series. The monograph/report was a product of the RAND Corporation from 1993 to 2003. RAND monograph/reports presented major research findings that addressed the challenges facing the public and private sectors. They included executive summaries, technical documentation, and synthesis pieces.
This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions .
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.
- Chicago Manual of Style
- RAND Corporation Style Manual
Conducting Research Literature Reviews: From Paper to the Internet
IMAGES
VIDEO
COMMENTS
A Manual for Writers of Research Papers, Theses, and Dissertations, Seventh Edition: Chicago Style for Students and Researchers. typewise compilation of previous years' solved papers of exams conducted by ssc
Conducting Research Literature Reviews: From the Internet to Paper. 2nd ed. Thousand Oaks, CA: Sage, 2005; Hart, Chris. In composing a literature review, it is important to note that it is often this third layer
… Conducting Research Literature Reviews: From the Internet to Paper Arlene G. Fink pdf download Conducting Research Liter
Providing readers with an accessible, in-depth look at how to synthesize research literature, Conducting Research Literature Reviews is perfect for students, researchers, marketers, planners
A literature review surveys scholarly articles, books and other sources relevant to a particular issue, area of research, or theory, and by so doing, providing a description, summary, and critical evaluation of these works
by Arlene G. Fink · data of the paperback book Conducting Research Literature ... (0-7619-0905-2)