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Conducting Research Surveys via E-mail and the Web
by Matthias Schonlau , Ronald D. Fricker , Marc N. Elliott
- Related Topics:
- The Internet ,
- Survey Research Methodology
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Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Among other findings, the authors determined that Internet surveys may be preferable to mail or telephone surveys when a list of e-mail addresses for the target population is available, thus eliminating the need for mail or phone invitations to potential respondents. Internet surveys also are well-suited for larger survey efforts and for some target populations that are difficult to reach by traditional survey methods. Web surveys are conducted more quickly than mail or phone surveys when respondents are contacted initially by e-mail, as is often the case when a representative panel of respondents has been assembled in advance. And, although surveys incur virtually no coding or data-entry costs because the data are captured electronically, the labor costs for design and programming can be high.
Table of Contents
Background on the Survey Process
Literature Review of Web and E-Mail Surveys
Choosing Among the Various Types of Internet Surveys
Guidelines for Designing and Implementing Internet Surveys
Internet Survey Case Studies
Literature Review of Response Rates
Summary of Evidence in the Literature
How Effective Is Using a Convenience Sample to Supplement a Probability Sample?
"Despite all the problems telephone-reliant pollsters have faced in recent years, such as declining response rates and increasing use of cell phones, the idea of taking surveys to the Internet to gauge opinion remains a controversial idea… Regardless of one's personal opinions on the matter, 'Conducting Research Surveys Via E-Mail And The Web' is full of useful information for anyone interested in the future of polling."
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A Manual for Writers of Research Papers, Theses, and Dissertations, Seventh Edition: Chicago Style for Students and Researchers. typewise compilation of previous years' solved papers of exams conducted by ssc
Conducting Research Literature Reviews: From the Internet to Paper. 2nd ed. Thousand Oaks, CA: Sage, 2005; Hart, Chris. In composing a literature review, it is important to note that it is often this third layer
… Conducting Research Literature Reviews: From the Internet to Paper Arlene G. Fink pdf download Conducting Research Liter
Providing readers with an accessible, in-depth look at how to synthesize research literature, Conducting Research Literature Reviews is perfect for students, researchers, marketers, planners
A literature review surveys scholarly articles, books and other sources relevant to a particular issue, area of research, or theory, and by so doing, providing a description, summary, and critical evaluation of these works
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